The Essential Report Archive Read the latest report

  • May, 2010

    , , , , , , , , , , , , , , , ,

    Important Election Issues

    Q8. Which are the three most important issues in deciding how you would vote at a Federal election? (Number from 1 to 3 where 1 is the most important, 2 the second most important, etc)

      One Two Three Total Total

    25 Jan 10

    Difference
    Management of the economy 34% 18% 10% 62% 63% -1%
    Ensuring the quality of Australia’s health system  14% 20% 16% 50% 48% +2%
    Australian jobs and protection of local industries 8% 10% 11% 29% 33% -4%
    Ensuring a fair taxation system 5% 8% 9% 22% 18% +4%
    Ensuring a quality education for all children 3% 7% 9% 19% 23% -4%
    Housing affordability 6% 5% 6% 17% 14% +3%
    Controlling interest rates 5% 5% 6% 16% 15% +1%
    Managing population growth 3% 4% 7% 14% *  
    Protecting the environment 3% 5% 5% 13% 16% -3%
    Political leadership 5% 3% 4% 12% 23% -11%
    Addressing climate change 4% 4% 4% 12% 16% -4%
    Fair immigration policies 3% 4% 3% 10% *  
    A fair industrial relations system 2% 4% 3% 9% 10% -1%
    Ensuring a quality water supply 2% 2% 3% 7% 12% -5%
    Security and the war on terrorism 2% 2% 3% 7% 9% -2%

    *Not asked in January 2010 poll

     62% of people surveyed rate management of the economy is one of their three most important issues, followed by 50% that rate ensuring the quality of Australia’s health system and 29% that rate Australian jobs and protection of local industries as one of their three most important issues.

     Only 9% rate a fair industrial relations system as one of their three most important issues and 7% rate security and the war on terrorism and ensuring a quality water supply. 

     The major change since the previous survey in January, was a drop in the importance of political leadership from 23% to 12%. Ensuring a fairer tax system has risen slightly from 18% to 22%. Comments »

  • May, 2010

    , , , , ,

    Coming Up With a Winning Plan is Only Half the Battle

    There’s an old saying spin doctors are like poisoners – you can have successful poisoners and you can have famous poisoners, but you can’t have successful, famous poisoners.

    For this reason, it’s rare for spin-doctors to win awards, but we are proud to say that last night EMC’s ‘Keep Our Cops‘ campaign, created for the NSW Police Association, was awarded the ACTU’s communications strategy of the year.

    In many ways, Keep Our Cops is a fairly standard online campaign – many companies build them these days, incorporating online actions with real world events, hosing video, personal stories and email activism tools.
    Comments »

  • May, 2010

    , ,

    Welcome to the Era of the Unspun

    I have never been comfortable with the term ‘spin doctor’; nor for that matter with ‘flak’, ‘PR guy’ or ‘message manager’ – in fact the failure of this industry to come up with a name for what we do strikes me as a fundamental failure in our professionalism.

    Today these labels are even less appropriate – as the traditional notions of a centralised media collapse and more and more organisations and individuals have the tools to tart their own conversations, what eve pretentions we have to managing communication flows have totally disappeared.

    We are entering the post-spin era, where the trick is to actually be authentic and open up real conversations, genuine debates and encourage genuine not staged engagement. Comments »

  • May, 2010

    , , , , , ,

    Federal politics – voting intention

    Q. If there was a Federal election held today, to which party would you probably give your first preference?  

    Q. If you ‘don’t know’ on the above question, which party are you currently leaning to?  

    1,772 sample size

    First preference/leaning to 6 months ago 4 weeks ago Last week This week

     

    Liberal 33% 36% 36% 36%
    National 2% 3% 3% 3%
    Total Lib/Nat 35% 39% 39% 39%
    Labor 49% 43% 42% 40%
    Greens 8% 10% 9% 11%
    Family First 3% 2% 3% 3%
    Other/Independent 5% 7% 7% 7%

     

    2PP 6 months ago 4 weeks ago Last week This week

     

    Total Lib/Nat 41% 46% 46% 47%
    Labor 59% 54% 54% 53%

    NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results. 

    * Sample is the aggregation of two weeks’ polling data.   Comments »

  • May, 2010

    , , , ,

    Approval of the Prime Minister, Kevin Rudd

    Q. Do you strongly approve, approve, disapprove or strongly disapprove of the job Kevin Rudd is doing as Prime Minister?

      30 Mar 09 29 Jun 09 28 Sept 09 30 Nov 09 14 Dec 09 18 Jan 10 22 Feb 10 29 Mar 10 3 May 10
    Strongly approve 21% 14% 15% 9% 10% 11% 11% 12% 8%
    Approve 50% 48% 51% 47% 47% 44% 41% 41% 38%
    Disapprove 14% 18% 17% 20% 20% 19% 20% 22% 25%
    Strongly disapprove 7% 9% 6% 15% 12% 14% 17% 14% 17%
    Don’t know 9% 11% 11% 10% 10% 12% 11% 12% 12%
    Total approve 71% 62% 66% 56% 57% 55% 52% 53% 46%
    Total disapprove 21% 29% 23% 35% 32% 33% 37% 36% 42%

    Kevin Rudd’s approval rating has fallen to the lowest recorded since he became Prime Minister. 46% approve (down 7%) of the job Kevin Rudd is doing as Prime Minister and 42% disapprove (up 6%).

    90% of Labor voters approve and 5% disapprove. 12% of Liberal/National voters approve and 81% disapprove.

     Those aged over 55 are more likely to disapprove – 38% approve and 57% disapprove.

  • May, 2010

    , ,

    Approval of the Opposition Leader, Tony Abbott

    Q. Do you strongly approve, approve, disapprove or strongly disapprove of the job Tony Abbott is doing as Opposition Leader?

      Malcolm Turnbull Tony Abbott
      30 Mar 09 29 Jun 09 28 Sept 09 30 Nov 09 14 Dec 09 18 Jan 10 22 Feb 10 29 Mar 10 3 May 10
    Strongly approve 3% 4% 3% 2% 7% 5% 12% 8% 5%
    Approve 25% 20% 24% 23% 27% 32% 33% 25% 34%
    Disapprove 31% 31% 35% 33% 18% 20% 20% 28% 24%
    Strongly disapprove 17% 26% 18% 22% 18% 17% 16% 22% 19%
    Don’t know 24% 19% 21% 19% 31% 26% 18% 16% 18%
    Total approve 28% 24% 27% 25% 34% 37% 45% 33% 39%
    Total disapprove 48% 57% 53% 55% 36% 37% 36% 50% 43%

    Tony Abbott’s approval rating regained some of the large decline recorded in the previous poll.  39% approve (up 6%) of the job Tony Abbott is doing as Opposition Leader and 43% disapprove (down 7%).

     74% of Liberal/National voters approve and 18% disapprove. 23% of Labor voters approve and 66% disapprove.

     Those aged over 55 are more likely to approve – 49% approve and 41% disapprove. Comments »

  • May, 2010

    Interest in Federal Budget

    Q. Thinking about the Federal Budget – how interested are you in reading and hearing about the Federal Budget?

    Very interested           30%
    Somewhat interested  37%
    A little interested 22%
    Not at all interested 8%
    Can’t say 4%

      67% of respondents say they are very or somewhat interested in reading and hearing about the Federal Budget.

     74% of both Labor and Liberal/National voters say they are interested.

     73% of men and 60% of women are interested. Younger people are less interested – only 46% of those under 35 are interested compared to 81% of those aged 55+. Comments »

Error: