About this poll

*Essential will continue to poll the Australian public fortnightly on major political issues. However, over the next few months we are reviewing our two-party preferred modelling. In the interim we won’t be publishing voting intentions, however we will still report on issues of contemporary political interest.

Methodology, margin of error and professional standards

The data gathered for this report is gathered from a fortnightly online omnibus run by Essential with sample provided by Qualtrics.

Each fortnight, the team at Essential Media Communications discusses issues that are topical and a series of questions are devised to put to the Australian public.  Some questions are repeated regularly (such as political preference and leadership approval), while others are unique to each week and reflect media and social issues that are present at the time.

The response rate varies each week, but usually delivers 1000+ interviews.  In theory, with a sample of this size, there is 95 per cent certainty that the results are within 3 percentage points of what they would be if the entire population had been polled. However, this assumes random sampling, which, because of non-response and less than 100% population coverage cannot be achieved in practice. Furthermore, there are other possible sources of error in all polls including question wording and question order, interviewer bias (for telephone and face-to-face polls), response errors and weighting.

The online omnibus is live from the Wednesday night of each week and closed on the following Sunday.  Incentives are offered to participants. The data is weighted against Australian Bureau of Statistics (ABS) data.

All Essential Research staff hold Australian Market and Social Research Society (AMSRS) membership and are bound by professional codes of behaviour.

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