Alcohol and sport have had a long, intimate and often uncomfortable relationship.
To their enormous credit, however, the South Sydney Rabbitohs enthusiastically accepted our invitation to become involved in the Last Drinks campaign, and already their involvement is helping the campaign to reach an important new audience.
It’s purpose is to reduce the amount of alcohol-fuelled violence in the community – and in the process to make life safer for the front-line police officers, doctors, nurses and paramedics who deal with it every weekend.
There’s an old saying spin doctors are like poisoners – you can have successful poisoners and you can have famous poisoners, but you can’t have successful, famous poisoners.
For this reason, it’s rare for spin-doctors to win awards, but we are proud to say that last night EMC’s ‘Keep Our Cops‘ campaign, created for the NSW Police Association, was awarded the ACTU’s communications strategy of the year.
In many ways, Keep Our Cops is a fairly standard online campaign – many companies build them these days, incorporating online actions with real world events, hosing video, personal stories and email activism tools.
Read Essential's ongoing research on the public response to Covid-19.