Mining Tax Advertising

Jun 7, 2010

 Q. Thinking about the proposed resources super profits tax and the current advertising by the Government and the mining companies, who is more believable – the Government or the mining companies?

  Total Vote Labor Vote Lib/Nat Vote Greens Vote Other/Ind.
The Government 33% 62% 9% 51% 28%
The mining companies 36% 11% 68% 20% 37%
Don’t know 31% 28% 23% 29% 35%

 Respondents were divided over the believability of advertising by the Government and the mining industry of the proposed resources super profits tax.

 36% think the mining companies’ advertising is more believable and 33% think the Government’s is more believable. 31% don’t know which is more believable.

 Opinions are closely associated with voting intention. 62% of Labor voters think the Government’s advertising is more believable and 68% of Liberal/National voters favour the mining companies’. Greens voters are more likely to believe the Government (51%/20%).

There is a significant difference in opinion by gender – men are more likely to believe the Government (Govt. 41%/Mining cos. 36%/Don’t know 24%) and women more likely to believe the mining companies or say they don’t know (26%/35%/38%). Comments »

John Howard as Head of ICC

Jun 5, 2010

Q. Do you approve or disapprove of the former Prime Minister John Howard becoming head of the International Cricket Council?

  Total Vote Labor Vote Lib/Nat
Total approve 32% 18% 56%
Total disapprove 18% 31% 6%
Strongly approve 8% 4% 15%
Approve 24% 14% 41%
Disapprove 10% 19% 4%
Strongly disapprove 8% 12% 2%
No opinion 50% 51% 38%

 Exactly half the respondents have no opinion about John Howard becoming head of the International Cricket Council – 32% approve and 18% disapprove.

56% of Liberal/National voters approve but 31% of Labor voters disapprove and 18% approve.

 57% of women and 60% of people aged under 35 have no opinion. Men approve 35% to 22%.

Comments »

Political Ads are All About Turnaround

Jun 4, 2010

When the Australian Workers Union decided to inject itself into the national debate on the resource Rent Tax, they called EMC with a challenging brief.

With a 48 hour turn around we were asked to script produce and deliver a 30 second TV ad that would rebut the increasingly shrill complaints of the mining lobby.

Working with Milko Productions, EMC adapted a concept we had been working on for some time – the notion that the mining industry is defined by what it takes out of Australia. Comments »

Federal politics – voting intention

May 31, 2010

Q. If there was a Federal election held today, to which party would you probably give your first preference?  

Q. If you ‘don’t know’ on the above question, which party are you currently leaning to?  

1,866 sample size

First preference/leaning to 6 months ago 4 weeks ago 2 weeks ago Last week This week 
Liberal 31% 36% 41% 39% 39%
National 4% 3% 2% 2% 2%
Total Lib/Nat 35% 39% 43% 41% 41%
Labor 47% 40% 38% 40% 39%
Greens 8% 11% 10% 10% 9%
Family First 3% 3% 2% 2% 2%
Other/Independent 7% 7% 7% 7% 8%

 

2PP 6 months ago 4 weeks ago 2 weeks ago Last week This week 
Total Lib/Nat 42% 47% 50% 48% 49%
Labor 58% 53% 50% 52% 51%

 NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results. 

* Sample is the aggregation of two weeks’ polling data. Comments »

Approval of the Prime Minister, Kevin Rudd

May 31, 2010

Q. Do you strongly approve, approve, disapprove or strongly disapprove of the job Kevin Rudd is doing as Prime Minister?

  30 Mar 09 29 Jun 09 28 Sept 09 30 Nov 09 14 Dec 09 18 Jan 10 22 Feb 10 29 Mar 10 3 May 10 31 May 10
Strongly approve 21% 14% 15% 9% 10% 11% 11% 12% 8% 7%
Approve 50% 48% 51% 47% 47% 44% 41% 41% 38% 34%
Disapprove 14% 18% 17% 20% 20% 19% 20% 22% 25% 25%
Strongly disapprove 7% 9% 6% 15% 12% 14% 17% 14% 17% 22%
Don’t know 9% 11% 11% 10% 10% 12% 11% 12% 12% 12%
Total approve 71% 62% 66% 56% 57% 55% 52% 53% 46% 41%
Total disapprove 21% 29% 23% 35% 32% 33% 37% 36% 42% 47%

 Kevin Rudd’s net approval rating has fallen to a net negative for the first time since he became Prime Minister. 41% approve (down 5%) of the job Kevin Rudd is doing as Prime Minister and 47% disapprove (up 5%).

 89% of Labor voters approve and 87% of Liberal/National voters disapprove. Greens voters are split 48% approve/45% disapprove.

 Younger people are more likely to approve of Kevin Rudd’s performance than older people. Those aged under 35 were net positive (45% approve/33% disapprove) and those aged 55+ strongly negative (31% approve/64% disapprove). Comments »

Approval of the Opposition Leader, Tony Abbott

May 31, 2010

Q. Do you strongly approve, approve, disapprove or strongly disapprove of the job Tony Abbott is doing as Opposition Leader?

  Malcolm Turnbull Tony Abbott
  30 Mar 09 29 Jun 09 28 Sept 09 30 Nov 09 14 Dec 09 18 Jan 10 22 Feb 10 29 Mar 10 3 May 10 31 May 10
Strongly approve 3% 4% 3% 2% 7% 5% 12% 8% 5% 5%
Approve 25% 20% 24% 23% 27% 32% 33% 25% 34% 30%
Disapprove 31% 31% 35% 33% 18% 20% 20% 28% 24% 28%
Strongly disapprove 17% 26% 18% 22% 18% 17% 16% 22% 19% 22%
Don’t know 24% 19% 21% 19% 31% 26% 18% 16% 18% 16%
Total approve 28% 24% 27% 25% 34% 37% 45% 33% 39% 35%
Total disapprove 48% 57% 53% 55% 36% 37% 36% 50% 43% 50%

 Tony Abbott’s approval rating has fallen back close to the level of the March poll – which was his lowest recorded. 35% approve (down 4%) of the job Tony Abbott is doing as Opposition Leader and 50% disapprove (up 7%).

72% of Liberal/National voters approve and 17% disapprove. 77% of Labor voters disapprove and 15% approve.

 The only group showing net approval was people aged 65+ (52% approve/42% disapprove).

Likelihood of Liberal’s Re-introducing WorkChoices

May 31, 2010

Q. If they won the next election, how likely do you think it would be that Tony Abbott and the Liberal Party would try to bring back industrial laws similar to WorkChoices?

Total likely 58%
Total unlikely 21%
Very likely 28%
Quite likely 30%
Not very likely 18%
Not at all likely 3%
Don’t know 20%

 58% believe it is likely that Tony Abbott and the Liberal Party would try to bring back industrial laws similar to WorkChoices if they won the next election – 21% think it is unlikely.

 83% of Labor voters and 42% of Liberal/National voters think it is likely – 44% of Liberal/National voters think it is unlikely.

64% of workers think it is likely and 17% unlikely. Comments »

Concern about Liberals Re-introducing WorkChoices

May 31, 2010

Q. If the Liberals won the election and reintroduced WorkChoices or similar laws, how concerned would you be?    

Very concerned 28%
Quite concerned 17%
A little concerned 20%
Not concerned 24%
Don’t know 11%

Overall, 45% were very or quite concerned about the reintroduction of WorkChoices or similar laws and 44% either a little or not concerned.  77% of Labor voters were concerned compared to 20% of Liberal/National voters. 50% of full-time workers were very/quite concerned and 39% a little or not concerned.
Q. The Opposition Leader Tony Abbot has indicated he would remove the unfair dismissal laws and he would re-institute AWA Individual contracts. How concerned are you about this?

  Very concerned Quite concerned A little concerned Not concerned Don’t know
Removal of unfair dismissal rights 36% 17% 20% 16% 11%
Re-institution of AWA individual contracts 27% 17% 19% 23% 14%

53% were very/quite concerned about the removal of unfair dismissal rights and 44% very/quite concerned about re-institution of individual contracts. 77% of Labor voters and 24% of Liberal/National voters were concerned about removal of unfair dismissal rights. 70% of Labor voters and 16% of Liberal/National voters were concerned about re-institution of individual contracts.  There were no substantial differences across demographic groups. Comments »

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