Essential Report

On-line Purchasing – Products

Jan 17, 2011

If bought online in last 12 months –

Q. Which of the following products have you purchased on-line from Australian or overseas companies in last 12 months?

Purchased from Australian companies Purchased from overseas companies Not purchased
Books 34% 25% 50%
Music and video 36% 19% 52%
Clothing and shoes 37% 18% 54%
Computers and computer accessories 35% 19% 55%
Cameras 11% 6% 85%
Electrical appliances 25% 8% 69%
Furniture 12% 2% 86%
Wine and food 27% 4% 70%
Other products 52% 28% 37%

* Note – percentages are based on the respondents who said they bought online in the last 12 months.

Of those who had bought online, the most common purchases were books (50%), music and video (48%) clothing and shoes (46%) and computers and accessories (45%).

Respondents were more likely to buy products online from Australian companies – for most products, they were about twice as likely to buy from Australian companies as from overseas companies.

Comments »

On-line Purchasing – Reasons

Jan 17, 2011

If bought online in last 12 months –

Q. How important are the following as reasons for you buying online?

Very important Quite important A little important Not important Don’t know
Cheaper price 60% 29% 9% 2% 1%
More choice 45% 35% 15% 4% 1%
More convenient 50% 32% 13% 4% 1%

* Note – percentages are based on the respondents who said they bought online in the last 12 months.

60% said the cheaper price was very important in their decision to buy online, 50% said convenience was very important and 45% choice.

Of those who bought online more than six times, 66% say price is very important, 63% convenience and 56% choice.

Comments »

On-line Purchasing Behaviour

Jan 17, 2011

Q. In the last 12 months, have you ever looked at items or products in a store, then bought it on line?

Q. In the last 12 months, have you ever looked at items or products on line, then bought it at a store (i.e. an actual shop or store, not an “online store”)?

Looked at store, bought on-line 49%
Looked on-line, bought at store 61%

49% of all respondents said they had looked at products in a store, then bought online – while 61% said they had looked online, then bought at a store.

Comments »

GST on On-line Purchasing

Jan 17, 2011

Q. Currently GST is not charged on on-line purchases of less than $1,000 from overseas companies.  Would you approve or disapprove GST being applied to on-line purchases of less than $1,000 from overseas companies?

Total Vote Labor Vote Lib/Nat Vote Greens
Total approve 18% 17% 22% 19%
Total disapprove 71% 74% 67% 73%
Strongly approve 6% 8% 6% 5%
Approve 12% 9% 16% 14%
Disapprove 23% 22% 25% 19%
Strongly disapprove 48% 52% 42% 54%
Don’t know 11% 9% 11% 8%

71% disapprove of GST being applied to on-line purchases of less than $1,000 from overseas companies and 18% approve.

Strongest disapproval is shown by women (74%), Labor voters (74%), Greens voters (73%) and age groups 35-44 (77%) and 25-34 (74%).

74% of online shoppers disapprove and 17% approve – while for those who buy online more often (more than six times a year) 80% disapprove and 12% approve.

Comments »

Government decision making

Jan 17, 2011

Q. Governments often need to consider the interests of a number of stakeholders when making decisions, including those of corporate interests. In general, do you think when governments make decisions, they –

Total Vote Labor Vote Lib/Nat Vote Greens
Total favour corporate interests 60% 64% 55% 76%
Total favour voter interests 9% 4% 14% 2%
Very strongly favour corporate interests 26% 27% 20% 40%
Somewhat favour corporate interests 34% 37% 35% 36%
Balance the interests of voters and corporate interests 19% 21% 22% 15%
Somewhat favour the interests of voters 5% 2% 9%
Very strongly favour the interests of voters 4% 2% 5% 2%
Don’t know 12% 12% 8% 6%

60% of respondents think that governments in general make decisions in favour of corporate interests. 9% think they make decisions in favour of voter interests and 19% think they balance the interests of voters and corporations.

By gender – men split 56% corporate interests, 12% voters interests, 24% balanced and women 65% corporate, 4% voters, 15% balanced.

Comments »

Federal politics – voting intention

Dec 20, 2010

Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

Q. If don’t know -Well which party are you currently leaning to?

sample size = 1,909

First preference/leaning to Election

21 Aug 10

4 weeks ago 2 weeks ago Last week This week
Liberal 42% 42% 43% 43%
National 3% 3% 3% 3%
Total Lib/Nat 43.6 45% 45% 46% 46%
Labor 38.0 38% 38% 37% 38%
Greens 11.8 10% 11% 10% 10%
Other/Independent 6.6 8% 6% 7% 7%
2PP Election

21 Aug 10

4 weeks ago 2 weeks ago Last week

This week
Total Lib/Nat 49.9% 51% 51% 52% 52%
Labor 50.1% 49% 49% 48% 48%

NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election.

Comments »

Federal politics – voting intention

Dec 6, 2010

Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

Q. If don’t know -Well which party are you currently leaning to?

sample size = 1,896

First preference/leaning to 6 months ago 4 weeks ago 2 weeks ago Last week This week
Liberal 38% 42% 42% 41% 42%
National 3% 4% 3% 3% 3%
Total Lib/Nat 40% 46% 45% 44% 45%
Labor 37% 39% 38% 38% 38%
Greens 12% 8% 10% 11% 11%
Other/Independent 10% 7% 8% 7% 6%
2PP 6 months ago 4 weeks ago 2 weeks ago Last week

This week
Total Lib/Nat 48% 51% 51% 51% 51%
Labor 52% 49% 49% 49% 49%

NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election.

Comments »

Party Attributes

Dec 6, 2010

Q. Here is a list of things both favourable and unfavourable that have been said about Federal political parties.  Which statements do you feel fit the Labor Party/Liberal Party/Greens?

Labor Liberal Greens
Keeps its promises 10% 13% 9%
Has a good team of leaders 16% 23% 12%
Moderate 18% 23% 12%
Understands the problems facing Australia 23% 30% 19%
Looks after the interests of working people 22% 17% 8%
Too close to the big corporate and financial interests 15% 29% 3%
Extreme 6% 13% 39%
Out of touch with ordinary people 38% 37% 31%
Divided 30% 20% 10%
Will promise to do anything to win votes 50% 36% 22%
Clear about what they stand for 10% 21% 29%
Have a vision for the future 20% 23% 23%

Compared to the other two parties, Labor are thought more likely to promise to do anything to win votes (50%) and be divided (30%). Only 6% think they are extreme and 10% think they are clear about what they stand for. Key attributes among Labor voters are – understands the problems facing Australia (48%), looks after the interests of working people (44%) and have a vision for the future (41%).

The Liberal Party is more likely to understand the problems facing Australia (30%), be too close to the big corporate and financial interests (29%) and have a good team of leaders (23%). 21% think they are clear about what they stand for. Key attributes among Coalition voters are – understands the problems facing Australia (63%), has a good team of leaders (47%), have a vision for the future (46%) and clear about what they stand for (45%).

The Greens are more likely to bee seen as extreme (39%) and clear about what they stand for (29%). Key attributes among Greens voters are – understands the problems facing Australia (71%), clear about what they stand for (63%) and have a vision for the future (60%).

Comments »

COVID-19 RESEARCH

Read Essential's ongoing research on the public response to Covid-19.

Sign up for updates

Receive the Essential Report in your inbox.
  • This field is for validation purposes and should be left unchanged.