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On-line Purchasing – Products
If bought online in last 12 months –
Q. Which of the following products have you purchased on-line from Australian or overseas companies in last 12 months?
Purchased from Australian companies | Purchased from overseas companies | Not purchased | |
Books | 34% | 25% | 50% |
Music and video | 36% | 19% | 52% |
Clothing and shoes | 37% | 18% | 54% |
Computers and computer accessories | 35% | 19% | 55% |
Cameras | 11% | 6% | 85% |
Electrical appliances | 25% | 8% | 69% |
Furniture | 12% | 2% | 86% |
Wine and food | 27% | 4% | 70% |
Other products | 52% | 28% | 37% |
* Note – percentages are based on the respondents who said they bought online in the last 12 months.
Of those who had bought online, the most common purchases were books (50%), music and video (48%) clothing and shoes (46%) and computers and accessories (45%).
Respondents were more likely to buy products online from Australian companies – for most products, they were about twice as likely to buy from Australian companies as from overseas companies.

COVID-19 RESEARCH
Read Essential's ongoing research on the public response to Covid-19.
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Two Party Preferred:
Labor
45%
Coalition
48%
In this week's report:
- Performance of Scott Morrison
- Performance of Anthony Albanese
- Preferred Prime Minister
- Top Federal Government priorities for 2021
- Uptake of a Covid-19 vaccine
- Perceptions of change in the standard of living for Aboriginal and Torres Strait Islander peoples
- Changing views towards Australia Day
- Support towards a separate national day
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