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  • Jan, 2011

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    On-line Purchasing – Products

    If bought online in last 12 months –

    Q. Which of the following products have you purchased on-line from Australian or overseas companies in last 12 months?

    Purchased from Australian companies Purchased from overseas companies Not purchased
    Books 34% 25% 50%
    Music and video 36% 19% 52%
    Clothing and shoes 37% 18% 54%
    Computers and computer accessories 35% 19% 55%
    Cameras 11% 6% 85%
    Electrical appliances 25% 8% 69%
    Furniture 12% 2% 86%
    Wine and food 27% 4% 70%
    Other products 52% 28% 37%

    * Note – percentages are based on the respondents who said they bought online in the last 12 months.

    Of those who had bought online, the most common purchases were books (50%), music and video (48%) clothing and shoes (46%) and computers and accessories (45%).

    Respondents were more likely to buy products online from Australian companies – for most products, they were about twice as likely to buy from Australian companies as from overseas companies.

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