On-line Purchasing – Products

Jan 17, 2011

If bought online in last 12 months –

Q. Which of the following products have you purchased on-line from Australian or overseas companies in last 12 months?

Purchased from Australian companies Purchased from overseas companies Not purchased
Books 34% 25% 50%
Music and video 36% 19% 52%
Clothing and shoes 37% 18% 54%
Computers and computer accessories 35% 19% 55%
Cameras 11% 6% 85%
Electrical appliances 25% 8% 69%
Furniture 12% 2% 86%
Wine and food 27% 4% 70%
Other products 52% 28% 37%

* Note – percentages are based on the respondents who said they bought online in the last 12 months.

Of those who had bought online, the most common purchases were books (50%), music and video (48%) clothing and shoes (46%) and computers and accessories (45%).

Respondents were more likely to buy products online from Australian companies – for most products, they were about twice as likely to buy from Australian companies as from overseas companies.

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