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  • Jan, 2011

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    On-line Purchasing – Frequency

    Q. About how often have you purchased items and products on-line in the last 12 months (for example – books, clothing, computers, electrical appliances)?

    Once 6%
    2 or 3 times 25%
    4-6 times 21%
    7-12 times 15%
    More than 12 times 20%
    Total purchased online in last 12 months 88%
    Not in last 12 months 12%

    88% of respondents said they had purchased items and products online in the last 12 months. 35% had purchased online more than six times in the last 12 months.

    44% of those aged 25-34 and 43% of those aged 35-44 said they had purchased online more than six times.

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  • Jan, 2011

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    On-line Purchasing – Products

    If bought online in last 12 months –

    Q. Which of the following products have you purchased on-line from Australian or overseas companies in last 12 months?

    Purchased from Australian companies Purchased from overseas companies Not purchased
    Books 34% 25% 50%
    Music and video 36% 19% 52%
    Clothing and shoes 37% 18% 54%
    Computers and computer accessories 35% 19% 55%
    Cameras 11% 6% 85%
    Electrical appliances 25% 8% 69%
    Furniture 12% 2% 86%
    Wine and food 27% 4% 70%
    Other products 52% 28% 37%

    * Note – percentages are based on the respondents who said they bought online in the last 12 months.

    Of those who had bought online, the most common purchases were books (50%), music and video (48%) clothing and shoes (46%) and computers and accessories (45%).

    Respondents were more likely to buy products online from Australian companies – for most products, they were about twice as likely to buy from Australian companies as from overseas companies.

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  • Jan, 2011

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    GST on On-line Purchasing

    Q. Currently GST is not charged on on-line purchases of less than $1,000 from overseas companies.  Would you approve or disapprove GST being applied to on-line purchases of less than $1,000 from overseas companies?

    Total Vote Labor Vote Lib/Nat Vote Greens
    Total approve 18% 17% 22% 19%
    Total disapprove 71% 74% 67% 73%
    Strongly approve 6% 8% 6% 5%
    Approve 12% 9% 16% 14%
    Disapprove 23% 22% 25% 19%
    Strongly disapprove 48% 52% 42% 54%
    Don’t know 11% 9% 11% 8%

    71% disapprove of GST being applied to on-line purchases of less than $1,000 from overseas companies and 18% approve.

    Strongest disapproval is shown by women (74%), Labor voters (74%), Greens voters (73%) and age groups 35-44 (77%) and 25-34 (74%).

    74% of online shoppers disapprove and 17% approve – while for those who buy online more often (more than six times a year) 80% disapprove and 12% approve.

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