Essential Report

On-line Purchasing – Frequency

Jan 17, 2011

Q. About how often have you purchased items and products on-line in the last 12 months (for example – books, clothing, computers, electrical appliances)?

Once 6%
2 or 3 times 25%
4-6 times 21%
7-12 times 15%
More than 12 times 20%
Total purchased online in last 12 months 88%
Not in last 12 months 12%

88% of respondents said they had purchased items and products online in the last 12 months. 35% had purchased online more than six times in the last 12 months.

44% of those aged 25-34 and 43% of those aged 35-44 said they had purchased online more than six times.

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