Essential Report
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On-line Purchasing – Frequency
Q. About how often have you purchased items and products on-line in the last 12 months (for example – books, clothing, computers, electrical appliances)?
| Once | 6% |
| 2 or 3 times | 25% |
| 4-6 times | 21% |
| 7-12 times | 15% |
| More than 12 times | 20% |
| Total purchased online in last 12 months | 88% |
| Not in last 12 months | 12% |
88% of respondents said they had purchased items and products online in the last 12 months. 35% had purchased online more than six times in the last 12 months.
44% of those aged 25-34 and 43% of those aged 35-44 said they had purchased online more than six times.
COVID-19 RESEARCH
Read Essential's ongoing research on the public response to Covid-19.
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Two Party Preferred:
Labor
47%
Coalition
45%
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