The Essential Report Archive Read the latest report

  • Jan, 2011

    , , , , , , ,

    On-line Purchasing – Frequency

    Q. About how often have you purchased items and products on-line in the last 12 months (for example – books, clothing, computers, electrical appliances)?

    Once 6%
    2 or 3 times 25%
    4-6 times 21%
    7-12 times 15%
    More than 12 times 20%
    Total purchased online in last 12 months 88%
    Not in last 12 months 12%

    88% of respondents said they had purchased items and products online in the last 12 months. 35% had purchased online more than six times in the last 12 months.

    44% of those aged 25-34 and 43% of those aged 35-44 said they had purchased online more than six times.

    Comments »

  • Jan, 2011

    , , , , , , , ,

    On-line Purchasing – Products

    If bought online in last 12 months –

    Q. Which of the following products have you purchased on-line from Australian or overseas companies in last 12 months?

    Purchased from Australian companies Purchased from overseas companies Not purchased
    Books 34% 25% 50%
    Music and video 36% 19% 52%
    Clothing and shoes 37% 18% 54%
    Computers and computer accessories 35% 19% 55%
    Cameras 11% 6% 85%
    Electrical appliances 25% 8% 69%
    Furniture 12% 2% 86%
    Wine and food 27% 4% 70%
    Other products 52% 28% 37%

    * Note – percentages are based on the respondents who said they bought online in the last 12 months.

    Of those who had bought online, the most common purchases were books (50%), music and video (48%) clothing and shoes (46%) and computers and accessories (45%).

    Respondents were more likely to buy products online from Australian companies – for most products, they were about twice as likely to buy from Australian companies as from overseas companies.

    Comments »

  • Jan, 2011

    , , , , ,

    On-line Purchasing – Reasons

    If bought online in last 12 months –

    Q. How important are the following as reasons for you buying online?

    Very important Quite important A little important Not important Don’t know
    Cheaper price 60% 29% 9% 2% 1%
    More choice 45% 35% 15% 4% 1%
    More convenient 50% 32% 13% 4% 1%

    * Note – percentages are based on the respondents who said they bought online in the last 12 months.

    60% said the cheaper price was very important in their decision to buy online, 50% said convenience was very important and 45% choice.

    Of those who bought online more than six times, 66% say price is very important, 63% convenience and 56% choice.

    Comments »

  • Jan, 2011

    , , , , , ,

    On-line Purchasing Behaviour

    Q. In the last 12 months, have you ever looked at items or products in a store, then bought it on line?

    Q. In the last 12 months, have you ever looked at items or products on line, then bought it at a store (i.e. an actual shop or store, not an “online store”)?

    Looked at store, bought on-line 49%
    Looked on-line, bought at store 61%

    49% of all respondents said they had looked at products in a store, then bought online – while 61% said they had looked online, then bought at a store.

    Comments »

  • Jan, 2011

    , , , , , , ,

    GST on On-line Purchasing

    Q. Currently GST is not charged on on-line purchases of less than $1,000 from overseas companies.  Would you approve or disapprove GST being applied to on-line purchases of less than $1,000 from overseas companies?

    Total Vote Labor Vote Lib/Nat Vote Greens
    Total approve 18% 17% 22% 19%
    Total disapprove 71% 74% 67% 73%
    Strongly approve 6% 8% 6% 5%
    Approve 12% 9% 16% 14%
    Disapprove 23% 22% 25% 19%
    Strongly disapprove 48% 52% 42% 54%
    Don’t know 11% 9% 11% 8%

    71% disapprove of GST being applied to on-line purchases of less than $1,000 from overseas companies and 18% approve.

    Strongest disapproval is shown by women (74%), Labor voters (74%), Greens voters (73%) and age groups 35-44 (77%) and 25-34 (74%).

    74% of online shoppers disapprove and 17% approve – while for those who buy online more often (more than six times a year) 80% disapprove and 12% approve.

    Comments »

  • Jan, 2011

    , , , , , ,

    Government decision making

    Q. Governments often need to consider the interests of a number of stakeholders when making decisions, including those of corporate interests. In general, do you think when governments make decisions, they –

    Total Vote Labor Vote Lib/Nat Vote Greens
    Total favour corporate interests 60% 64% 55% 76%
    Total favour voter interests 9% 4% 14% 2%
    Very strongly favour corporate interests 26% 27% 20% 40%
    Somewhat favour corporate interests 34% 37% 35% 36%
    Balance the interests of voters and corporate interests 19% 21% 22% 15%
    Somewhat favour the interests of voters 5% 2% 9%
    Very strongly favour the interests of voters 4% 2% 5% 2%
    Don’t know 12% 12% 8% 6%

    60% of respondents think that governments in general make decisions in favour of corporate interests. 9% think they make decisions in favour of voter interests and 19% think they balance the interests of voters and corporations.

    By gender – men split 56% corporate interests, 12% voters interests, 24% balanced and women 65% corporate, 4% voters, 15% balanced.

    Comments »

Error: