Q. In the last 12 months, have you ever looked at items or products in a store, then bought it on line?
Q. In the last 12 months, have you ever looked at items or products on line, then bought it at a store (i.e. an actual shop or store, not an “online store”)?
| Looked at store, bought on-line | 49% |
| Looked on-line, bought at store | 61% |
49% of all respondents said they had looked at products in a store, then bought online – while 61% said they had looked online, then bought at a store.