No names rule in media jungle

Dec 14, 2010

First Published on The Drum 14/12/2010

Here is the word cloud that will prick a thousand egos – and restore some reality to the debate about the future of the media.

In an era of celebrity journos building Twitter empires and media business models inspired by the porn industry, the truth is that very few members of the public have any idea who is writing or reporting their daily news.

That’s what Essential Research found while working with the Media Alliance’s Future of Journalism Project – when asked to name  a journalist, the vast majority of respondents could come up with only one name: ‘Don’t Know’.

Comments »

Federal politics – voting intention

Dec 13, 2010

Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

Q. If don’t know -Well which party are you currently leaning to

sample size = 1,924

First preference/leaning to  6 months ago 4 weeks ago 2 weeks ago Last week This week
Liberal 38% 42% 41% 42% 43%
National 3% 3% 3% 3% 3%
Total Lib/Nat 41% 45% 44% 45% 46%
Labor 35% 39% 38% 38% 37%
Greens 14% 10% 11% 11% 10%
Other/Independent 10% 7% 7% 6% 7%

 

2PP 6 months ago 4 weeks ago 2 weeks ago Last week

 

This week
Total Lib/Nat 49% 51% 51% 51% 52%
Labor 51% 49% 49% 49% 48%

NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election. Comments »

The Past Year – The Economy and Industries

Dec 13, 2010

  Q. Thinking about the last 12 months, has it been a good or bad year for each of the following?

  Total good Total bad Very good Good Neither good nor bad Bad Very bad Don’t know
The banks 69% 13% 42% 27% 14% 9% 4% 4%
The mining industry 57% 14% 27% 30% 24% 11% 3% 6%
Large companies and corporations 44% 15% 10% 34% 35% 13% 2% 7%
The Australian economy 41% 20% 5% 36% 36% 17% 3% 4%
The media 30% 14% 8% 22% 45% 10% 4% 10%
The environment 14% 37% 2% 12% 43% 28% 9% 5%
Small business 14% 45% 2% 12% 35% 34% 11% 6%
Farming and agriculture 14% 50% 2% 12% 31% 35% 15% 5%

 A majority of respondents think it has been a good year for the banks (69%) and the mining industry (57%). They are also more likely to think it has been a good year for large companies and corporations (44% good/15% bad), the economy (41%/20%), and the media (30%/14%).

 However, they are more likely to think the year has been bad for farming and agriculture (50%), small business (45%) and the environment (37%).

In terms of the economy, all voter groups were more likely to think it has been a good year – Labor 55% good/11% bad, Liberal/National 33%/29% and Greens 53%/12%. Comments »

The Past Year – Political Parties

Dec 13, 2010

Q. Has it been a good or bad year for each of the following political parties?

Total good Total bad Very good Good Neither good nor bad Bad Very bad Don’t know
The Greens 42% 21% 9% 33% 28% 12% 9% 8%
The Liberal Party 33% 27% 8% 25% 33% 20% 7% 7%
The Labor Party 21% 47% 3% 18% 24% 33% 14% 7%

Total Vote Labor Vote Lib/Nat Vote Greens
Total good Total bad Total good Total bad Total good Total bad Total good Total bad
The Greens 42% 21% 49% 9% 38% 35% 70% 4%
The Liberal Party 33% 27% 23% 37% 52% 16% 18% 45%
The Labor Party 21% 47% 36% 27% 16% 67% 18% 53%

Respondents were more likely to think it has been a good year for the Greens (42%) than the Liberal Party (33%) or the Labor Party (21%).

Among their own voters 70% think it has been a good year for the Greens, 52% the Liberal Party and 36% the Labor Party.

Men (40% good/27% bad) are more likely than women (26%/28%) to think it has been a good year for the Liberal Party Comments »

The Past Year – Politicians

Dec 13, 2010

 Q. Has it been a good or bad year for each of the following politicians?

  Total good Total bad Very good Good Neither good nor bad Bad Very bad Don’t know
Julia Gillard 49% 25% 14% 35% 22% 17% 8% 4%
Bob Brown 38% 21% 9% 29% 28% 11% 10% 13%
Tony Abbott 30% 33% 4% 26% 32% 25% 8% 6%
Malcolm Turnbull 10% 43% 1% 9% 35% 30% 13% 11%
Kevin Rudd 10% 70% 2% 8% 15% 36% 34% 5%

 

  Total Vote Labor Vote Lib/Nat Vote Greens
  Total good Total bad Total good Total bad Total good Total bad Total good Total bad
Julia Gillard 49% 25% 69% 8% 36% 43% 57% 17%
Bob Brown 38% 21% 40% 17% 35% 31% 68% 6%
Tony Abbott 30% 33% 19% 45% 44% 21% 17% 54%
Malcolm Turnbull 10% 43% 6% 50% 15% 42% 6% 50%
Kevin Rudd 10% 70% 14% 64% 8% 81% 11% 73%

Overall, Julia Gillard (49% good/25% bad) and Bob Brown (38%/21%) are thought to have had a good year. Respondents were divided on whether Tony Abbott has had a good year (30%/33%).

A majority of their own voters thought Julia Gillard (69%) and Bob Brown (68%) have had a good year but only 44% of Liberal/National voters think Tony Abbott has had a good year. There is a substantial gender difference on the assessment of Tony Abbott – men split 37% good/30% bad and women 23% good/36% bad. Comments »

The Past Year – Personal

Dec 13, 2010

 Q. Has it been a good or bad year for each of the following?

  Total good Total bad Very good Good Neither good nor bad Bad Very bad Don’t know
Your personal financial situation 28% 28% 4% 24% 42% 21% 7% 1%
Your workplace * 43% 21% 6% 37% 33% 17% 4% 3%
You and your family overall 43% 19% 7% 36% 36% 14% 5% 2%

* based on working people

Respondents were evenly divided over whether it has been a good or bad year financially. Those most likely to say it was a good year were full-time workers (37% good/20% bad), aged under 35 (37%/23%) and incomes over $1,600pw (42%/20%).

 Respondents were more positive about their workplace (43%/21%) and overall for themselves and their family (43%/19%). Younger respondents were a little more positive about themselves and their family– those aged under 35 split 50% good/13% bad. Comments »

News Sources – Weekdays

Dec 13, 2010

Q. Thinking about where you get your news, on an average weekday which of the following media would you use?

  Total Vote Labor Vote Lib/Nat Vote Greens
Daily newspaper 42% 42% 47% 38%
Commercial (free-to-air) TV news 64% 68% 67% 57%
ABC TV news 32% 34% 34% 32%
SBS TV news 12% 10% 11% 19%
Pay TV news 10% 11% 11% 6%
Commercial radio news 27% 23% 34% 20%
ABC radio news 17% 17% 17% 22%
Internet news sites – e.g. newspaper sites, ABC, etc 55% 54% 59% 56%
Internet blogs 6% 4% 7% 10%
None of them 5% 2% 3% 10%

The most commonly used news sources on weekdays are commercial TV news (64%), internet news sites (55%) and newspapers (42%).

Respondents aged 45+ were more likely to use commercial TV news (70%), newspapers (48%), and ABC TV news (43%). Those aged under 35 were more likely to access internet news sites (60%) and less likely to read newspapers (36%). Comments »

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