The Past Year – Personal

Dec 13, 2010

 Q. Has it been a good or bad year for each of the following?

  Total good Total bad Very good Good Neither good nor bad Bad Very bad Don’t know
Your personal financial situation 28% 28% 4% 24% 42% 21% 7% 1%
Your workplace * 43% 21% 6% 37% 33% 17% 4% 3%
You and your family overall 43% 19% 7% 36% 36% 14% 5% 2%

* based on working people

Respondents were evenly divided over whether it has been a good or bad year financially. Those most likely to say it was a good year were full-time workers (37% good/20% bad), aged under 35 (37%/23%) and incomes over $1,600pw (42%/20%).

 Respondents were more positive about their workplace (43%/21%) and overall for themselves and their family (43%/19%). Younger respondents were a little more positive about themselves and their family– those aged under 35 split 50% good/13% bad. Comments »

News Sources – Weekdays

Dec 13, 2010

Q. Thinking about where you get your news, on an average weekday which of the following media would you use?

  Total Vote Labor Vote Lib/Nat Vote Greens
Daily newspaper 42% 42% 47% 38%
Commercial (free-to-air) TV news 64% 68% 67% 57%
ABC TV news 32% 34% 34% 32%
SBS TV news 12% 10% 11% 19%
Pay TV news 10% 11% 11% 6%
Commercial radio news 27% 23% 34% 20%
ABC radio news 17% 17% 17% 22%
Internet news sites – e.g. newspaper sites, ABC, etc 55% 54% 59% 56%
Internet blogs 6% 4% 7% 10%
None of them 5% 2% 3% 10%

The most commonly used news sources on weekdays are commercial TV news (64%), internet news sites (55%) and newspapers (42%).

Respondents aged 45+ were more likely to use commercial TV news (70%), newspapers (48%), and ABC TV news (43%). Those aged under 35 were more likely to access internet news sites (60%) and less likely to read newspapers (36%). Comments »

News Sources – Weekends

Dec 13, 2010

Q. And where do you get your news on an average weekend?

  Total Vote Labor Vote Lib/Nat Vote Greens
Weekend newspaper 50% 51% 56% 43%
Commercial (free-to-air) TV news 59% 64% 62% 42%
ABC TV news 28% 29% 30% 29%
SBS TV news 10% 9% 10% 13%
Pay TV news 9% 9% 10% 3%
Commercial radio news 17% 15% 22% 10%
ABC radio news 13% 13% 14% 17%
Internet news sites – e.g. newspaper sites, ABC, etc 42% 41% 43% 42%
Internet blogs 4% 2% 4% 8%
None of them 6% 4% 3% 15%

 The most commonly used news sources on weekends are commercial TV news (59%), newspapers (50%) and internet news sites (42%). Respondents were more likely to read newspapers on weekends than weekdays (42% weekdays/50% weekends) but less likely to view commercial TV news (64%/59%) or internet news sites (55%/42%).

Respondents aged 55+ were more likely to use commercial TV news (65%), newspapers (61%), and ABC TV news (46%). Comments »

Trust in News Sources

Dec 13, 2010

Q. Please rate your level of trust in the news and information from each source.

 

Total always/usually trustworthy

Always trustworthy

Usually trustworthy

Seldom trustworthy

I do not trust it at all

Don’t know

ABC TV news 82% 21% 61% 7% 3% 8%
SBS TV news 78% 19% 59% 8% 2% 12%
ABC radio news 78% 18% 60% 8% 3% 12%
Commercial (free-to-air) TV news 69% 5% 64% 20% 6% 5%
Internet news sites – e.g. newspaper sites, ABC, etc 66% 5% 61% 18% 4% 12%
Newspapers 65% 3% 62% 22% 7% 6%
Commercial radio news 62% 4% 58% 19% 8% 11%
Pay TV news 48% 4% 44% 14% 6% 32%
Internet blogs 17% 1% 16% 31% 26% 26%

 The most trusted news sources were ABC TV news (82%), ABC radio news (78%) and SBS TV news (78%).

The least trustworthy were internet blogs (57% seldom/no trust), newspapers (29%), commercial radio news (27%) and commercial TV news (26%).

Women were more likely than men to trust commercial TV news (75%/62%), newspapers (68%/63%) and commercial radio news (68%/55%). Comments »

Climate change? Scepticism becomes mainstream

Dec 7, 2010

First Published on The Drum 07/12/2010

It was a year ago today that the hottest gig in global warming opened in Copenhagen, amidst expectations that the world’s leaders would rise above their geographical interests and make a stand for the future.

Twelve months on and the hopes of Copenhagen seem as retro as a Midnight Oil album, the world has opted to sleep even when our beds are burning.

While the lack of political action over the past year has been well documented, this week’s Essential Report picks up another dynamic that is both a response to and a driver for this inertia. For the first time, we have found less than 50 per cent of Australians think climate change is real.

Dec 10 Vote Labor Vote Lib/Nat Vote Greens
Climate change is happening and is caused by human activity 45% 53% 32% 76%
We are just witnessing a normal fluctuation in the earth’s climate 36% 27% 53% 14%
Don’t know 19% 20% 15% 10%

Comments »

Federal politics – voting intention

Dec 6, 2010

Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

Q. If don’t know -Well which party are you currently leaning to?

sample size = 1,896

First preference/leaning to 6 months ago 4 weeks ago 2 weeks ago Last week This week
Liberal 38% 42% 42% 41% 42%
National 3% 4% 3% 3% 3%
Total Lib/Nat 40% 46% 45% 44% 45%
Labor 37% 39% 38% 38% 38%
Greens 12% 8% 10% 11% 11%
Other/Independent 10% 7% 8% 7% 6%
2PP 6 months ago 4 weeks ago 2 weeks ago Last week

This week
Total Lib/Nat 48% 51% 51% 51% 51%
Labor 52% 49% 49% 49% 49%

NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election.

Comments »

Party Attributes

Dec 6, 2010

Q. Here is a list of things both favourable and unfavourable that have been said about Federal political parties.  Which statements do you feel fit the Labor Party/Liberal Party/Greens?

Labor Liberal Greens
Keeps its promises 10% 13% 9%
Has a good team of leaders 16% 23% 12%
Moderate 18% 23% 12%
Understands the problems facing Australia 23% 30% 19%
Looks after the interests of working people 22% 17% 8%
Too close to the big corporate and financial interests 15% 29% 3%
Extreme 6% 13% 39%
Out of touch with ordinary people 38% 37% 31%
Divided 30% 20% 10%
Will promise to do anything to win votes 50% 36% 22%
Clear about what they stand for 10% 21% 29%
Have a vision for the future 20% 23% 23%

Compared to the other two parties, Labor are thought more likely to promise to do anything to win votes (50%) and be divided (30%). Only 6% think they are extreme and 10% think they are clear about what they stand for. Key attributes among Labor voters are – understands the problems facing Australia (48%), looks after the interests of working people (44%) and have a vision for the future (41%).

The Liberal Party is more likely to understand the problems facing Australia (30%), be too close to the big corporate and financial interests (29%) and have a good team of leaders (23%). 21% think they are clear about what they stand for. Key attributes among Coalition voters are – understands the problems facing Australia (63%), has a good team of leaders (47%), have a vision for the future (46%) and clear about what they stand for (45%).

The Greens are more likely to bee seen as extreme (39%) and clear about what they stand for (29%). Key attributes among Greens voters are – understands the problems facing Australia (71%), clear about what they stand for (63%) and have a vision for the future (60%).

Comments »

Position on Climate Change

Dec 6, 2010

Q. Do you agree that there is fairly conclusive evidence that climate change is happening and caused by human activity or do you believe that the evidence is still not in and we may just be witnessing a normal fluctuation in the Earth’s climate which happens from time to time?ear

Dec 10 Vote Labor Vote Lib/Nat Vote Greens Nov 09
Climate change is happening and is caused by human activity 45% 53% 32% 76% 53%
We are just witnessing a normal fluctuation in the Earth’s climate 36% 27% 53% 14% 34%
Don’t know 19% 20% 15% 10% 13%

45% believe that climate change is happening and is caused by human activity (down 8% since last surveyed in Nov 2009), 36% think we are just witnessing a normal fluctuation in the Earth’s climate (up 2%) and 19% don’t know (up 6%).

Those most likely to think climate change is happening and is caused by human activity were Greens voters (76%), Labor voters (53%), women (49%) and aged 18-35 (50%).

Those most likely to think it is a normal fluctuation in the Earth’s climate were Liberal/National voters (53%), aged 55+ (47%) and men (40%).

Comments »

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