The Essential Report Archive Read the latest report

  • Aug, 2013

    , , , , , , , ,

    Trust in media coverage of election campaign

    Q. How much trust do you have in the way the following media have reported and commented on the election campaign so far?

     

    Total a lot/sometrust

     

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    Don’t use

    ABC TV

    58%

    22%

    36%

    10%

    7%

    8%

    17%

    SBS TV

    52%

    16%

    36%

    9%

    5%

    10%

    24%

    Commercial TV

    29%

    3%

    26%

    34%

    19%

    9%

    9%

    ABC radio

    49%

    16%

    33%

    10%

    8%

    8%

    25%

    Commercial radio

    25%

    4%

    21%

    27%

    19%

    10%

    18%

    The Australian

    31%

    5%

    26%

    15%

    16%

    9%

    27%

    The Telegraph (NSW)

    25%

    7%

    18%

    21%

    28%

    7%

    19%

    Sydney Morning Herald (NSW)

    39%

    7%

    32%

    21%

    16%

    8%

    17%

    The Age (Victoria)

    42%

    7%

    35%

    21%

    13%

    9%

    15%

    Herald Sun (Victoria)

    30%

    5%

    25%

    25%

    26%

    8%

    12%

    Courier Mail (Queensland)

    23%

    2%

    21%

    20%

    21%

    9%

    27%

    The most trusted media for coverage of the election campaign were ABC TV (58% trust), SBS TV (52%) and ABC radio (49%).

    The most trusted newspapers were The Age (42%) and the Sydney Morning Herald (39%).

    The least trusted media were the Courier Mail (23%), The Telegraph (25%) and commercial radio (25%).

  • Jun, 2013

    , , , ,

    Privatisation of ABC and SBS

    Q. Would you support or oppose the privatisation of the ABC and SBS?

     

    Total

     

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Total support

    15%

    11%

    21%

    3%

    Total oppose

    57%

    68%

    51%

    75%

    Strongly support

    4%

    3%

    6%

    Support

    11%

    8%

    15%

    3%

    Oppose

    25%

    24%

    28%

    22%

    Strongly oppose

    32%

    44%

    23%

    53%

    Don’t know

    28%

    21%

    28%

    22%

    15% support the privatisation of the ABC and SBS and 57% oppose. 28% did not give an opinion.

    Strongest opposition came from men (61%), people aged 55+ (74%) and those on incomes under $1,000pw (68%).

  • Jul, 2012

    , , , , , , , , , ,

    What next for public broadcasters in the digital age?

    If SBS and the ABC don’t get a substantial increase in funding, their future is shaky, warns Nadine Flood.



    The old media empires are being transformed by a new audience which doesn’t pay for its news. The News Corporation scandal in the UK is turning people away from newspapers. So what are the ramifications for public broadcasting?

    CPSU’s Nadine Flood tells 3Q the role of the national broadcasters will be more important than ever. Investigative journalism and public accountability are at risk. But public funding must increase if they are to fulfil their roles and continue to innovate.

  • May, 2011

    , , , , , , , , , , , , , , , ,

    Trust in Media

    Q. How much would you say you trust each of the following media sources to provide you with the news and information you want about Australian politics?

    A lot/some trust
    Total a lot/some trust Total not much/no trust A lot of trust Some trust Not much trust No trust at all Don’t know Aged 18-34 Aged 35-54 Aged 55+
    ABC TV 76% 15% 29% 47% 9% 6% 9% 73% 77% 79%
    SBS 70% 15% 24% 46% 10% 5% 15% 69% 72% 67%
    ABC radio 69% 17% 25% 44% 11% 6% 14% 66% 71% 71%
    Daily newspapers 53% 40% 6% 47% 31% 9% 7% 52% 53% 52%
    Commercial TV 45% 48% 4% 41% 35% 13% 7% 42% 48% 44%
    Sky News 41% 25% 7% 34% 17% 8% 34% 46% 42% 34%
    Commercial radio 40% 48% 4% 36% 34% 14% 12% 34% 44% 41%

    The most trusted media for news and information about politics were ABC TV (76%), SBS (70%) and ABC radio (69%). The least trusted were commercial radio and commercial TV (both 48% not much or no trust).

    Those aged 18-34 tended to have more trust in Sky News (46%) but less trust in commercial radio (34%).

    The major differences by voting intention were that Liberal/National voters have more trust in commercial TV (52%), Sky News (48%) and commercial radio (49%).

    Comments »

  • Dec, 2010

    , , , , , , , ,

    News Sources – Weekdays

    Q. Thinking about where you get your news, on an average weekday which of the following media would you use?

      Total Vote Labor Vote Lib/Nat Vote Greens
    Daily newspaper 42% 42% 47% 38%
    Commercial (free-to-air) TV news 64% 68% 67% 57%
    ABC TV news 32% 34% 34% 32%
    SBS TV news 12% 10% 11% 19%
    Pay TV news 10% 11% 11% 6%
    Commercial radio news 27% 23% 34% 20%
    ABC radio news 17% 17% 17% 22%
    Internet news sites – e.g. newspaper sites, ABC, etc 55% 54% 59% 56%
    Internet blogs 6% 4% 7% 10%
    None of them 5% 2% 3% 10%

    The most commonly used news sources on weekdays are commercial TV news (64%), internet news sites (55%) and newspapers (42%).

    Respondents aged 45+ were more likely to use commercial TV news (70%), newspapers (48%), and ABC TV news (43%). Those aged under 35 were more likely to access internet news sites (60%) and less likely to read newspapers (36%). Comments »

  • Dec, 2010

    , , , , , , , , ,

    News Sources – Weekends

    Q. And where do you get your news on an average weekend?

      Total Vote Labor Vote Lib/Nat Vote Greens
    Weekend newspaper 50% 51% 56% 43%
    Commercial (free-to-air) TV news 59% 64% 62% 42%
    ABC TV news 28% 29% 30% 29%
    SBS TV news 10% 9% 10% 13%
    Pay TV news 9% 9% 10% 3%
    Commercial radio news 17% 15% 22% 10%
    ABC radio news 13% 13% 14% 17%
    Internet news sites – e.g. newspaper sites, ABC, etc 42% 41% 43% 42%
    Internet blogs 4% 2% 4% 8%
    None of them 6% 4% 3% 15%

     The most commonly used news sources on weekends are commercial TV news (59%), newspapers (50%) and internet news sites (42%). Respondents were more likely to read newspapers on weekends than weekdays (42% weekdays/50% weekends) but less likely to view commercial TV news (64%/59%) or internet news sites (55%/42%).

    Respondents aged 55+ were more likely to use commercial TV news (65%), newspapers (61%), and ABC TV news (46%). Comments »

  • Dec, 2010

    , , , , , , , , ,

    Trust in News Sources

    Q. Please rate your level of trust in the news and information from each source.

     

    Total always/usually trustworthy

    Always trustworthy

    Usually trustworthy

    Seldom trustworthy

    I do not trust it at all

    Don’t know

    ABC TV news 82% 21% 61% 7% 3% 8%
    SBS TV news 78% 19% 59% 8% 2% 12%
    ABC radio news 78% 18% 60% 8% 3% 12%
    Commercial (free-to-air) TV news 69% 5% 64% 20% 6% 5%
    Internet news sites – e.g. newspaper sites, ABC, etc 66% 5% 61% 18% 4% 12%
    Newspapers 65% 3% 62% 22% 7% 6%
    Commercial radio news 62% 4% 58% 19% 8% 11%
    Pay TV news 48% 4% 44% 14% 6% 32%
    Internet blogs 17% 1% 16% 31% 26% 26%

     The most trusted news sources were ABC TV news (82%), ABC radio news (78%) and SBS TV news (78%).

    The least trustworthy were internet blogs (57% seldom/no trust), newspapers (29%), commercial radio news (27%) and commercial TV news (26%).

    Women were more likely than men to trust commercial TV news (75%/62%), newspapers (68%/63%) and commercial radio news (68%/55%). Comments »

Error: