25 June 2012, 250612, ABC radio, ABC TV, Commercial TV, current affairs, Internet blogs, media, news and opinion, trust in media
Q. How much trust do you have in what you read or hear in the following media?
|
Total a lot/some 15 Mar 10 |
Total a lot /some 25 Jul 11 |
Total a lot /some 12 Dec 11
|
Total a lot/some |
A lot of trust |
Some trust |
Not much trust |
No trust at all |
Don’t know |
Don’t use |
|
| News and opinion in daily newspapers |
62% |
53% |
46% |
52% |
6% |
46% |
30% |
11% |
2% |
6% |
| News and opinion in local newspapers |
– |
54% |
52% |
56% |
7% |
49% |
27% |
10% |
2% |
5% |
| Commercial TV news and current affairs |
64% |
48% |
43% |
46% |
6% |
40% |
33% |
16% |
2% |
3% |
| ABC TV news and current affairs |
70% |
71% |
72% |
74% |
25% |
49% |
15% |
5% |
2% |
5% |
| Commercial radio news and current affairs |
54% |
46% |
45% |
45% |
5% |
40% |
32% |
14% |
3% |
7% |
| ABC radio news and current affairs |
62% |
67% |
67% |
69% |
23% |
46% |
14% |
6% |
3% |
8% |
| Commercial radio talkback programs |
38% |
33% |
33% |
33% |
5% |
28% |
32% |
21% |
3% |
11% |
| ABC radio talkback programs |
45% |
47% |
47% |
50% |
10% |
40% |
25% |
9% |
4% |
12% |
| News and opinion websites |
49% |
41% |
38% |
40% |
5% |
37% |
33% |
14% |
3% |
8% |
| Internet blogs |
20% |
20% |
17% |
20% |
3% |
17% |
36% |
26% |
4% |
14% |
Overall, trust in media has changed little since this question was asked last year. Trust has stayed much the same or increased slightly for all media measured.
The most trusted media were ABC TV news and current affairs (74% a lot/some trust) and ABC radio news and current affairs (69%).
The least trusted were internet blogs (20%) and commercial radio talkback programs (33%).
ABC radio, ABC TV, Blogs, Essential Report, free-to-air TV, Internet, media, News, Newspapers, pay TV, Polling, Radio
Q. Thinking about where you get your news, on an average day which of the following media would you use? (multiple response)
Q. And which one is your main source of news?
| Total used | Main source | Total use (weekdays) Dec 10 | ||
| Daily newspaper | 41% | 13% | 42% | |
| Commercial (free-to-air) TV news | 60% | 31% | 64% | |
| ABC TV news | 32% | 8% | 32% | |
| SBS TV news | 15% | 2% | 12% | |
| Pay TV news | 11% | 3% | 10% | |
| Commercial radio news | 28% | 5% | 27% | |
| ABC radio news | 18% | 5% | 17% | |
| Internet news sites – e.g. newspaper sites, ABC, etc | 59% | 30% | 55% | |
| Internet blogs | 8% | * | 6% | |
| None of them | 2% | 2% | 5% |
The most used media for daily news were commercial TV news (60% use daily), internet news sites (59%) and daily newspapers (41%).
Since this question was last asked in December last year, usage of internet news sites has increased a little (+4%) and commercial TV news decreased a little (-4%).
The main sources of news were commercial TV news (31%) and internet news sites (30%).
Commercial TV news was the main source of news for 38% of those aged 45-64, 36% of women and 44% of part-time workers.
Internet news sites were the main source of news for 43% of those aged under 35 and 36% of full-time workers.
Daily newspapers were the main source of news for 26% of those aged 65+.
ABC radio, ABC TV, Commercial radio, Commercial TV, Daily newspapers, EMC, ER, Essential Media, Essential Report, media, News, Polling, polls, SBS, Sky News, the media, trust in media
Q. How much would you say you trust each of the following media sources to provide you with the news and information you want about Australian politics?
| A lot/some trust | |||||||||||
| Total a lot/some trust | Total not much/no trust | A lot of trust | Some trust | Not much trust | No trust at all | Don’t know | Aged 18-34 | Aged 35-54 | Aged 55+ | ||
| ABC TV | 76% | 15% | 29% | 47% | 9% | 6% | 9% | 73% | 77% | 79% | |
| SBS | 70% | 15% | 24% | 46% | 10% | 5% | 15% | 69% | 72% | 67% | |
| ABC radio | 69% | 17% | 25% | 44% | 11% | 6% | 14% | 66% | 71% | 71% | |
| Daily newspapers | 53% | 40% | 6% | 47% | 31% | 9% | 7% | 52% | 53% | 52% | |
| Commercial TV | 45% | 48% | 4% | 41% | 35% | 13% | 7% | 42% | 48% | 44% | |
| Sky News | 41% | 25% | 7% | 34% | 17% | 8% | 34% | 46% | 42% | 34% | |
| Commercial radio | 40% | 48% | 4% | 36% | 34% | 14% | 12% | 34% | 44% | 41% | |
The most trusted media for news and information about politics were ABC TV (76%), SBS (70%) and ABC radio (69%). The least trusted were commercial radio and commercial TV (both 48% not much or no trust).
Those aged 18-34 tended to have more trust in Sky News (46%) but less trust in commercial radio (34%).
The major differences by voting intention were that Liberal/National voters have more trust in commercial TV (52%), Sky News (48%) and commercial radio (49%).