Trust in Media

May 2, 2011

Q. How much would you say you trust each of the following media sources to provide you with the news and information you want about Australian politics?

A lot/some trust
Total a lot/some trust Total not much/no trust A lot of trust Some trust Not much trust No trust at all Don’t know Aged 18-34 Aged 35-54 Aged 55+
ABC TV 76% 15% 29% 47% 9% 6% 9% 73% 77% 79%
SBS 70% 15% 24% 46% 10% 5% 15% 69% 72% 67%
ABC radio 69% 17% 25% 44% 11% 6% 14% 66% 71% 71%
Daily newspapers 53% 40% 6% 47% 31% 9% 7% 52% 53% 52%
Commercial TV 45% 48% 4% 41% 35% 13% 7% 42% 48% 44%
Sky News 41% 25% 7% 34% 17% 8% 34% 46% 42% 34%
Commercial radio 40% 48% 4% 36% 34% 14% 12% 34% 44% 41%

The most trusted media for news and information about politics were ABC TV (76%), SBS (70%) and ABC radio (69%). The least trusted were commercial radio and commercial TV (both 48% not much or no trust).

Those aged 18-34 tended to have more trust in Sky News (46%) but less trust in commercial radio (34%).

The major differences by voting intention were that Liberal/National voters have more trust in commercial TV (52%), Sky News (48%) and commercial radio (49%).

Comments »

Trust in TV News and Current Affairs

Nov 1, 2010

Q. How much trust do you have in the news and current affairs on the following TV channels?

  A lot of trust Some trust Not much trust Don’t know
ABC 42% 42% 9% 6%
Channel 7 8% 53% 33% 6%
Channel 9 8% 54% 31% 6%
Channel 10 7% 55% 31% 6%
Sky News 12% 40% 17% 31%

42% say they have a lot of trust in the ABC news and current affairs and 42% have some trust. Only 9% have not much trust.

Levels of trust in the free-to-air commercial channels are similar – less than 10% have a lot of trust and over 30% say they have not much trust in them.

Sky News is trusted more than the other commercial channels – 12% say they have a lot of trust and only 17% have not much trust.

Highest levels of trust in the ABC are shown by men (47% a lot of trust), Greens voters (62%) and Labor voters (48%) and those on income over $1,600pw (49%). Comments »

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