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  • May, 2011

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    Trust in Media

    Q. How much would you say you trust each of the following media sources to provide you with the news and information you want about Australian politics?

    A lot/some trust
    Total a lot/some trust Total not much/no trust A lot of trust Some trust Not much trust No trust at all Don’t know Aged 18-34 Aged 35-54 Aged 55+
    ABC TV 76% 15% 29% 47% 9% 6% 9% 73% 77% 79%
    SBS 70% 15% 24% 46% 10% 5% 15% 69% 72% 67%
    ABC radio 69% 17% 25% 44% 11% 6% 14% 66% 71% 71%
    Daily newspapers 53% 40% 6% 47% 31% 9% 7% 52% 53% 52%
    Commercial TV 45% 48% 4% 41% 35% 13% 7% 42% 48% 44%
    Sky News 41% 25% 7% 34% 17% 8% 34% 46% 42% 34%
    Commercial radio 40% 48% 4% 36% 34% 14% 12% 34% 44% 41%

    The most trusted media for news and information about politics were ABC TV (76%), SBS (70%) and ABC radio (69%). The least trusted were commercial radio and commercial TV (both 48% not much or no trust).

    Those aged 18-34 tended to have more trust in Sky News (46%) but less trust in commercial radio (34%).

    The major differences by voting intention were that Liberal/National voters have more trust in commercial TV (52%), Sky News (48%) and commercial radio (49%).

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  • Nov, 2010

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    Trust in TV News and Current Affairs

    Q. How much trust do you have in the news and current affairs on the following TV channels?

      A lot of trust Some trust Not much trust Don’t know
    ABC 42% 42% 9% 6%
    Channel 7 8% 53% 33% 6%
    Channel 9 8% 54% 31% 6%
    Channel 10 7% 55% 31% 6%
    Sky News 12% 40% 17% 31%

    42% say they have a lot of trust in the ABC news and current affairs and 42% have some trust. Only 9% have not much trust.

    Levels of trust in the free-to-air commercial channels are similar – less than 10% have a lot of trust and over 30% say they have not much trust in them.

    Sky News is trusted more than the other commercial channels – 12% say they have a lot of trust and only 17% have not much trust.

    Highest levels of trust in the ABC are shown by men (47% a lot of trust), Greens voters (62%) and Labor voters (48%) and those on income over $1,600pw (49%). Comments »

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