Trust in Media

May 2, 2011

Q. How much would you say you trust each of the following media sources to provide you with the news and information you want about Australian politics?

A lot/some trust
Total a lot/some trust Total not much/no trust A lot of trust Some trust Not much trust No trust at all Don’t know Aged 18-34 Aged 35-54 Aged 55+
ABC TV 76% 15% 29% 47% 9% 6% 9% 73% 77% 79%
SBS 70% 15% 24% 46% 10% 5% 15% 69% 72% 67%
ABC radio 69% 17% 25% 44% 11% 6% 14% 66% 71% 71%
Daily newspapers 53% 40% 6% 47% 31% 9% 7% 52% 53% 52%
Commercial TV 45% 48% 4% 41% 35% 13% 7% 42% 48% 44%
Sky News 41% 25% 7% 34% 17% 8% 34% 46% 42% 34%
Commercial radio 40% 48% 4% 36% 34% 14% 12% 34% 44% 41%

The most trusted media for news and information about politics were ABC TV (76%), SBS (70%) and ABC radio (69%). The least trusted were commercial radio and commercial TV (both 48% not much or no trust).

Those aged 18-34 tended to have more trust in Sky News (46%) but less trust in commercial radio (34%).

The major differences by voting intention were that Liberal/National voters have more trust in commercial TV (52%), Sky News (48%) and commercial radio (49%).

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