23 October 2012, 231012, Blogs, Facebook, Google+, newspaper websites, social and political campaigns, Twitter
Q. How often do you use the following online media –
|
Total use at least once a week |
At least daily |
Several times a week |
About once a week |
Less often |
Never |
Can’t say |
|
|
89% |
52% |
27% |
10% |
6% |
5% |
1% |
|
|
67% |
46% |
12% |
9% |
10% |
22% |
* |
|
| Newspaper websites |
57% |
22% |
17% |
18% |
23% |
20% |
1% |
| Other news websites |
55% |
18% |
20% |
17% |
23% |
21% |
1% |
| Blogs |
21% |
5% |
7% |
9% |
23% |
55% |
1% |
| Websites about social and political campaigns |
18% |
3% |
6% |
9% |
25% |
55% |
1% |
|
15% |
6% |
5% |
4% |
13% |
71% |
1% |
52% say they use Google at least daily and 46% use Facebook at least daily.
Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).
Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).
Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).
Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)
Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).
Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).
Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).
231012, Blogs, Facebook, Google+, news websites, newspaper websites, online media, political campaigns, social campaigns, Twitter
Q. How important are the following online media to you personally for news and information?
|
Total very/quite important |
Very important |
Quiet important |
A little important |
Not important |
Can’t say |
|
|
52% |
24% |
28% |
26% |
19% |
3% |
|
| Newspaper websites |
43% |
17% |
26% |
29% |
24% |
4% |
| Other news websites |
41% |
14% |
27% |
29% |
27% |
4% |
|
28% |
13% |
15% |
23% |
48% |
2% |
|
| Websites about social and political campaigns |
16% |
4% |
12% |
21% |
57% |
6% |
| Blogs |
12% |
3% |
9% |
21% |
62% |
6% |
|
9% |
3% |
6% |
8% |
75% |
8% |
Google is the most important source of news and information (52% very/quite important). Although Facebook tends to be used more frequently, it is not as important as news websites for news and information.
Google is more important to – aged 18-24 (71% very/quite important), aged 25-34 (59%) and incomes over $1,600 pw (57%).
Newspaper websites are more important to – aged 25-34 (54% very/quite important) and incomes over $1,000 pw (51%).
Other news websites are more important to – aged 25-34 (50% very/quite important).
Facebook is more important to – aged 18-24 (51% very/quite important) and aged 25-34 (43%).
Websites about social and political campaigns are more important to – aged 18-24 (23% very/quite important), aged 25-34 (25%) and Greens voters (33%).
Blogs are more important to – aged 18-24 (19% very/quite important), aged 25-34 (21%) and Greens voters (23%).
Twitter is more important to – aged 18-24 (17% very/quite important) and aged 25-34 (20%).
ABC TV, Blogs, Commercial TV, current affairs, media, Newspapers, Polling, polls, radio talkback, trust in media, TV news
Q. How much trust do you have in what you read or hear in the following media?
| Total a lot/some
15 Mar 10 |
Total a lot /some
25 Jul 11 |
Total a lot /some | A lot of trust | Some trust | Not much trust | No trust at all | Don’t know | Don’t use | |
| News and opinion in daily newspapers | 62% | 53% | 46% | 3% | 43% | 32% | 13% | 3% | 5% |
| News and opinion in local newspapers | – | 54% | 52% | 4% | 48% | 29% | 11% | 3% | 5% |
| Commercial TV news and current affairs | 64% | 48% | 43% | 5% | 38% | 34% | 19% | 3% | 2% |
| ABC TV news and current affairs | 70% | 71% | 72% | 23% | 49% | 14% | 6% | 3% | 5% |
| Commercial radio news and current affairs | 54% | 46% | 45% | 4% | 41% | 30% | 15% | 3% | 6% |
| ABC radio news and current affairs | 62% | 67% | 67% | 19% | 48% | 14% | 6% | 3% | 10% |
| Commercial radio talkback programs | 38% | 33% | 33% | 5% | 28% | 32% | 22% | 3% | 10% |
| ABC radio talkback programs | 45% | 47% | 47% | 7% | 40% | 28% | 9% | 3% | 13% |
| News and opinion websites | 49% | 41% | 38% | 3% | 35% | 36% | 14% | 4% | 9% |
| Internet blogs | 20% | 20% | 17% | 1% | 16% | 37% | 25% | 5% | 15% |
Since July, trust in media has dropped for daily newspapers (-7%) and commercial TV news and current affairs (-5%).
ABC TV news and current affairs has the highest number of people who have a lot/some trust (72%). This is followed by ABC radio news and current affairs (67%).
The lowest level of trust was recorded for internet blog (17%). This was followed by commercial radio talkback programs (33%).
ABC radio, ABC TV, Blogs, Essential Report, free-to-air TV, Internet, media, News, Newspapers, pay TV, Polling, Radio
Q. Thinking about where you get your news, on an average day which of the following media would you use? (multiple response)
Q. And which one is your main source of news?
| Total used | Main source | Total use (weekdays) Dec 10 | ||
| Daily newspaper | 41% | 13% | 42% | |
| Commercial (free-to-air) TV news | 60% | 31% | 64% | |
| ABC TV news | 32% | 8% | 32% | |
| SBS TV news | 15% | 2% | 12% | |
| Pay TV news | 11% | 3% | 10% | |
| Commercial radio news | 28% | 5% | 27% | |
| ABC radio news | 18% | 5% | 17% | |
| Internet news sites – e.g. newspaper sites, ABC, etc | 59% | 30% | 55% | |
| Internet blogs | 8% | * | 6% | |
| None of them | 2% | 2% | 5% |
The most used media for daily news were commercial TV news (60% use daily), internet news sites (59%) and daily newspapers (41%).
Since this question was last asked in December last year, usage of internet news sites has increased a little (+4%) and commercial TV news decreased a little (-4%).
The main sources of news were commercial TV news (31%) and internet news sites (30%).
Commercial TV news was the main source of news for 38% of those aged 45-64, 36% of women and 44% of part-time workers.
Internet news sites were the main source of news for 43% of those aged under 35 and 36% of full-time workers.
Daily newspapers were the main source of news for 26% of those aged 65+.
ABC, Blogs, free-to-air TV, media, News, Newspapers, pay TV, Radio, SBS, the media
Q. And where do you get your news on an average weekend?
| Total | Vote Labor | Vote Lib/Nat | Vote Greens | |
| Weekend newspaper | 50% | 51% | 56% | 43% |
| Commercial (free-to-air) TV news | 59% | 64% | 62% | 42% |
| ABC TV news | 28% | 29% | 30% | 29% |
| SBS TV news | 10% | 9% | 10% | 13% |
| Pay TV news | 9% | 9% | 10% | 3% |
| Commercial radio news | 17% | 15% | 22% | 10% |
| ABC radio news | 13% | 13% | 14% | 17% |
| Internet news sites – e.g. newspaper sites, ABC, etc | 42% | 41% | 43% | 42% |
| Internet blogs | 4% | 2% | 4% | 8% |
| None of them | 6% | 4% | 3% | 15% |
The most commonly used news sources on weekends are commercial TV news (59%), newspapers (50%) and internet news sites (42%). Respondents were more likely to read newspapers on weekends than weekdays (42% weekdays/50% weekends) but less likely to view commercial TV news (64%/59%) or internet news sites (55%/42%).
Respondents aged 55+ were more likely to use commercial TV news (65%), newspapers (61%), and ABC TV news (46%). Comments »
ABC, Blogs, free-to-air TV, media, News, Newspapers, pay TV, SBS, the media, trust in media
Q. Please rate your level of trust in the news and information from each source.
|
|
Total always/usually trustworthy |
Always trustworthy |
Usually trustworthy |
Seldom trustworthy |
I do not trust it at all |
Don’t know |
| ABC TV news | 82% | 21% | 61% | 7% | 3% | 8% |
| SBS TV news | 78% | 19% | 59% | 8% | 2% | 12% |
| ABC radio news | 78% | 18% | 60% | 8% | 3% | 12% |
| Commercial (free-to-air) TV news | 69% | 5% | 64% | 20% | 6% | 5% |
| Internet news sites – e.g. newspaper sites, ABC, etc | 66% | 5% | 61% | 18% | 4% | 12% |
| Newspapers | 65% | 3% | 62% | 22% | 7% | 6% |
| Commercial radio news | 62% | 4% | 58% | 19% | 8% | 11% |
| Pay TV news | 48% | 4% | 44% | 14% | 6% | 32% |
| Internet blogs | 17% | 1% | 16% | 31% | 26% | 26% |
The most trusted news sources were ABC TV news (82%), ABC radio news (78%) and SBS TV news (78%).
The least trustworthy were internet blogs (57% seldom/no trust), newspapers (29%), commercial radio news (27%) and commercial TV news (26%).
Women were more likely than men to trust commercial TV news (75%/62%), newspapers (68%/63%) and commercial radio news (68%/55%). Comments »
ABC, Blogs, Internet, media, News, Newspapers, Radio, trust in media
Q. How much trust do you have in what you read or hear in the following media?
| A lot | Some | Not much | None | Don’t know/use | |
| ABC TV news and current affairs | 25% | 45% | 14% | 3% | 13% |
| ABC radio news and current affairs | 20% | 42% | 15% | 4% | 19% |
| Commercial TV news and current affairs | 9% | 55% | 26% | 5% | 5% |
| News and opinion in daily newspapers | 9% | 53% | 26% | 4% | 7% |
| Commercial radio news and current affairs | 7% | 47% | 29% | 6% | 10% |
| ABC radio talkback programs | 6% | 39% | 24% | 5% | 25% |
| News and opinion websites | 5% | 44% | 31% | 6% | 15% |
| Commercial radio talkback programs | 3% | 35% | 32% | 11% | 19% |
| Internet blogs | 2% | 18% | 40% | 15% | 25% |
ABC TV and radio news and current affairs were the most trusted media (25% and 20% respectively have a lot of trust).
Commercial TV news and current affairs programs have the highest consumption, but only 9% say they have a lot of trust in them.
And although consumption of newspapers and internet news sites is very similar, newspapers are considered more trustworthy (62% compared to 49% have a lot/some trust in them). Comments »