Essential Report

Trust in information

Feb 25, 2013

Q. How much trust do you have in the following for information on major public issues like immigration, climate change or the economy?

 

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

What I see on TV news and current affairs

5%

50%

30%

11%

3%

1%

What I hear on radio news and current affairs

5%

51%

30%

8%

3%

4%

What I hear on radio talkback

5%

35%

31%

17%

3%

9%

What I read in newspapers or online news sites

5%

51%

32%

8%

2%

2%

What politicians say

1%

12%

39%

43%

3%

2%

What I see online on blogs and social media

2%

20%

39%

22%

5%

11%

What I hear from friends and family

10%

53%

26%

6%

5%

1%

What I hear in my workplace

3%

37%

34%

10%

4%

11%

What I learn from my own research

35%

50%

6%

2%

2%

4%

 

 

Total

lot/some of trust

Vote Labor

Vote Lib/Nat

Vote Greens

What I see on TV news and current affairs

55%

54%

59%

40%

What I hear on radio news and current affairs

56%

53%

61%

34%

What I hear on radio talkback

40%

34%

46%

26%

What I read in newspapers or online news sites

56%

59%

58%

48%

What politicians say

13%

21%

8%

14%

What I see online on blogs and social media

22%

23%

23%

24%

What I hear from friends and family

63%

58%

66%

63%

What I hear in my workplace

40%

39%

43%

42%

What I learn from my own research

85%

86%

86%

83%

85% have a lot or some trust in what they learn from their own research, 63% in what they hear from friends and family, 56% in newspapers and radio and 55% in TV news and current affairs. Only 13% have a lot or some trust in what they hear from politicians and 22% have a lot/some trust in blogs and social media.

Labor voters tend to have a little more trust in newspapers while Liberal/National voters have a little more trust in radio and TV news and current affairs. Liberal/National voters also have above-average trust in radio talkback.

Trust in Media

Dec 12, 2011

Q. How much trust do you have in what you read or hear in the following media?

Total a lot/some

15 Mar 10

Total a lot /some

25 Jul 11

Total a lot /some A lot of trust Some trust Not much trust No trust at all Don’t know Don’t use
News and opinion in daily newspapers 62% 53% 46% 3% 43% 32% 13% 3% 5%
News and opinion in local newspapers 54% 52% 4% 48% 29% 11% 3% 5%
Commercial TV news and current affairs 64% 48% 43% 5% 38% 34% 19% 3% 2%
ABC TV news and current affairs 70% 71% 72% 23% 49% 14% 6% 3% 5%
Commercial radio news and current affairs 54% 46% 45% 4% 41% 30% 15% 3% 6%
ABC radio news and current affairs 62% 67% 67% 19% 48% 14% 6% 3% 10%
Commercial radio talkback programs 38% 33% 33% 5% 28% 32% 22% 3% 10%
ABC radio talkback programs 45% 47% 47% 7% 40% 28% 9% 3% 13%
News and opinion websites 49% 41% 38% 3% 35% 36% 14% 4% 9%
Internet blogs 20% 20% 17% 1% 16% 37% 25% 5% 15%

Since July, trust in media has dropped for daily newspapers (-7%) and commercial TV news and current affairs (-5%).

ABC TV news and current affairs has the highest number of people who have a lot/some trust (72%). This is followed by ABC radio news and current affairs (67%).

The lowest level of trust was recorded for internet blog (17%). This was followed by commercial radio talkback programs (33%).

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