Importance of online media for news and information

Oct 23, 2012

Q. How important are the following online media to you personally for news and information?

 

Total very/quite important

Very important

Quiet important

A little important

Not important

Can’t say

Google

52%

24%

28%

26%

19%

3%

Newspaper websites

43%

17%

26%

29%

24%

4%

Other news websites

41%

14%

27%

29%

27%

4%

Facebook

28%

13%

15%

23%

48%

2%

Websites about social and political campaigns

16%

4%

12%

21%

57%

6%

Blogs

12%

3%

9%

21%

62%

6%

Twitter

9%

3%

6%

8%

75%

8%

Google is the most important source of news and information (52% very/quite important). Although Facebook tends to be used more frequently, it is not as important as news websites for news and information.

Google is more important to – aged 18-24 (71% very/quite important), aged 25-34 (59%) and incomes over $1,600 pw (57%).

Newspaper websites are more important to – aged 25-34 (54% very/quite important) and incomes over $1,000 pw (51%).

Other news websites are more important to – aged 25-34 (50% very/quite important).

Facebook is more important to – aged 18-24 (51% very/quite important) and aged 25-34 (43%).

Websites about social and political campaigns are more important to – aged 18-24 (23% very/quite important), aged 25-34 (25%) and Greens voters (33%).

Blogs are more important to – aged 18-24 (19% very/quite important), aged 25-34 (21%) and Greens voters (23%).

Twitter is more important to – aged 18-24 (17% very/quite important) and aged 25-34 (20%).

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