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Trust in News Sources

Dec 13, 2010

Q. Please rate your level of trust in the news and information from each source.

	Total always/usually trustworthy	Always trustworthy	Usually trustworthy	Seldom trustworthy	I do not trust it at all	Don’t know
ABC TV news	82%	21%	61%	7%	3%	8%
SBS TV news	78%	19%	59%	8%	2%	12%
ABC radio news	78%	18%	60%	8%	3%	12%
Commercial (free-to-air) TV news	69%	5%	64%	20%	6%	5%
Internet news sites – e.g. newspaper sites, ABC, etc	66%	5%	61%	18%	4%	12%
Newspapers	65%	3%	62%	22%	7%	6%
Commercial radio news	62%	4%	58%	19%	8%	11%
Pay TV news	48%	4%	44%	14%	6%	32%
Internet blogs	17%	1%	16%	31%	26%	26%

The most trusted news sources were ABC TV news (82%), ABC radio news (78%) and SBS TV news (78%).

The least trustworthy were internet blogs (57% seldom/no trust), newspapers (29%), commercial radio news (27%) and commercial TV news (26%).

Women were more likely than men to trust commercial TV news (75%/62%), newspapers (68%/63%) and commercial radio news (68%/55%).

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Labor

45%

Coalition

48%