23 October 2012, 231012, Blogs, Facebook, Google+, newspaper websites, social and political campaigns, Twitter
Q. How often do you use the following online media –
|
Total use at least once a week |
At least daily |
Several times a week |
About once a week |
Less often |
Never |
Can’t say |
|
|
89% |
52% |
27% |
10% |
6% |
5% |
1% |
|
|
67% |
46% |
12% |
9% |
10% |
22% |
* |
|
| Newspaper websites |
57% |
22% |
17% |
18% |
23% |
20% |
1% |
| Other news websites |
55% |
18% |
20% |
17% |
23% |
21% |
1% |
| Blogs |
21% |
5% |
7% |
9% |
23% |
55% |
1% |
| Websites about social and political campaigns |
18% |
3% |
6% |
9% |
25% |
55% |
1% |
|
15% |
6% |
5% |
4% |
13% |
71% |
1% |
52% say they use Google at least daily and 46% use Facebook at least daily.
Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).
Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).
Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).
Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)
Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).
Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).
Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).
23 October 2012, 231012, blog comment, interactivity, online action, online petition, online poll
Q. In the past month, have you done any of the following?
|
Total |
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
|
| Voted in an online poll (e.g. on a news site – not a market research survey like this one) |
41% |
43% |
39% |
47% |
42% |
34% |
| Posted a comment on any other website (not a blog or a news site) |
33% |
34% |
32% |
39% |
33% |
25% |
| Signed an online petition |
29% |
26% |
31% |
37% |
26% |
24% |
| Posted a comment on a blog |
24% |
24% |
25% |
33% |
25% |
14% |
| Posted a comment on a news website |
15% |
18% |
12% |
16% |
17% |
10% |
| Posted a comment on Twitter (i.e. tweeted) |
13% |
13% |
12% |
22% |
12% |
2% |
The most common online actions were voting in an online poll (41% in the past month) and posting comment on a website other than a blog or news site (33%). 29% said they had signed an online petition.
There were not major differences by gender – although men were a little more likely to post comments on news websites.
Younger people (aged 18-34) were more likely to take all actions except for posting comments on news sites.