Essential Report

Actions taken through online media

Oct 23, 2012

Q. In the past month, have you done any of the following?

 

Total

Men

Women

Aged

18-34

Aged

35-54

Aged 55+

Voted in an online poll (e.g. on a news site – not a market research survey like this one)

41%

43%

39%

47%

42%

34%

Posted a comment on any other website (not a blog or a news site)

33%

34%

32%

39%

33%

25%

Signed an online petition

29%

26%

31%

37%

26%

24%

Posted a comment on a blog

24%

24%

25%

33%

25%

14%

Posted a comment on a news website

15%

18%

12%

16%

17%

10%

Posted a comment on Twitter (i.e. tweeted)

13%

13%

12%

22%

12%

2%

The most common online actions were voting in an online poll (41% in the past month) and posting comment on a website other than a blog or news site (33%). 29% said they had signed an online petition.

There were not major differences by gender – although men were a little more likely to post comments on news websites.

Younger people (aged 18-34) were more likely to take all actions except for posting comments on news sites.

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