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  • Oct, 2012

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    Use of online media

    Q. How often do you use the following online media –

     

    Total use at least once a week

    At least daily

    Several times a week

    About once a week

    Less often

    Never

    Can’t say

    Google

    89%

    52%

    27%

    10%

    6%

    5%

    1%

    Facebook

    67%

    46%

    12%

    9%

    10%

    22%

    *

    Newspaper websites

    57%

    22%

    17%

    18%

    23%

    20%

    1%

    Other news websites

    55%

    18%

    20%

    17%

    23%

    21%

    1%

    Blogs

    21%

    5%

    7%

    9%

    23%

    55%

    1%

    Websites about social and political campaigns

    18%

    3%

    6%

    9%

    25%

    55%

    1%

    Twitter

    15%

    6%

    5%

    4%

    13%

    71%

    1%

    52% say they use Google at least daily and 46% use Facebook at least daily.

    Google is used more by – aged 18-24 (74% daily), aged 25-34 (63%), Greens voters (65%), income $1,600+ pw (61%).

    Facebook is used more by – women (53% daily), aged 18-24 (82%), aged 25-34 (60%), Greens voters (55%).

    Newspaper websites are used more by – aged 25-34 (28% daily), Lib/Nat voters (25%), income $1,600+ pw (30%).

    Other news websites are used more by – men (42% at least several times a week), aged 25-34 (48%)

    Blogs are used more by – aged 25-34 (38% at least once a week), Greens voters (45%), income $1,600+ pw (28%).

    Campaign websites are used more by – aged 25-34 (31% at least once a week), Greens voters (40%).

    Twitter is used more by – aged 18-24 (24% at least once a week), aged 25-34 (29%), Greens voters (26%).

  • Oct, 2012

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    Actions taken through online media

    Q. In the past month, have you done any of the following?

     

    Total

    Men

    Women

    Aged

    18-34

    Aged

    35-54

    Aged 55+

    Voted in an online poll (e.g. on a news site – not a market research survey like this one)

    41%

    43%

    39%

    47%

    42%

    34%

    Posted a comment on any other website (not a blog or a news site)

    33%

    34%

    32%

    39%

    33%

    25%

    Signed an online petition

    29%

    26%

    31%

    37%

    26%

    24%

    Posted a comment on a blog

    24%

    24%

    25%

    33%

    25%

    14%

    Posted a comment on a news website

    15%

    18%

    12%

    16%

    17%

    10%

    Posted a comment on Twitter (i.e. tweeted)

    13%

    13%

    12%

    22%

    12%

    2%

    The most common online actions were voting in an online poll (41% in the past month) and posting comment on a website other than a blog or news site (33%). 29% said they had signed an online petition.

    There were not major differences by gender – although men were a little more likely to post comments on news websites.

    Younger people (aged 18-34) were more likely to take all actions except for posting comments on news sites.

  • Oct, 2012

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    Importance of online media for news and information

    Q. How important are the following online media to you personally for news and information?

     

    Total very/quite important

    Very important

    Quiet important

    A little important

    Not important

    Can’t say

    Google

    52%

    24%

    28%

    26%

    19%

    3%

    Newspaper websites

    43%

    17%

    26%

    29%

    24%

    4%

    Other news websites

    41%

    14%

    27%

    29%

    27%

    4%

    Facebook

    28%

    13%

    15%

    23%

    48%

    2%

    Websites about social and political campaigns

    16%

    4%

    12%

    21%

    57%

    6%

    Blogs

    12%

    3%

    9%

    21%

    62%

    6%

    Twitter

    9%

    3%

    6%

    8%

    75%

    8%

    Google is the most important source of news and information (52% very/quite important). Although Facebook tends to be used more frequently, it is not as important as news websites for news and information.

    Google is more important to – aged 18-24 (71% very/quite important), aged 25-34 (59%) and incomes over $1,600 pw (57%).

    Newspaper websites are more important to – aged 25-34 (54% very/quite important) and incomes over $1,000 pw (51%).

    Other news websites are more important to – aged 25-34 (50% very/quite important).

    Facebook is more important to – aged 18-24 (51% very/quite important) and aged 25-34 (43%).

    Websites about social and political campaigns are more important to – aged 18-24 (23% very/quite important), aged 25-34 (25%) and Greens voters (33%).

    Blogs are more important to – aged 18-24 (19% very/quite important), aged 25-34 (21%) and Greens voters (23%).

    Twitter is more important to – aged 18-24 (17% very/quite important) and aged 25-34 (20%).

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