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  • Oct, 2012

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    Actions taken through online media

    Q. In the past month, have you done any of the following?

     

    Total

    Men

    Women

    Aged

    18-34

    Aged

    35-54

    Aged 55+

    Voted in an online poll (e.g. on a news site – not a market research survey like this one)

    41%

    43%

    39%

    47%

    42%

    34%

    Posted a comment on any other website (not a blog or a news site)

    33%

    34%

    32%

    39%

    33%

    25%

    Signed an online petition

    29%

    26%

    31%

    37%

    26%

    24%

    Posted a comment on a blog

    24%

    24%

    25%

    33%

    25%

    14%

    Posted a comment on a news website

    15%

    18%

    12%

    16%

    17%

    10%

    Posted a comment on Twitter (i.e. tweeted)

    13%

    13%

    12%

    22%

    12%

    2%

    The most common online actions were voting in an online poll (41% in the past month) and posting comment on a website other than a blog or news site (33%). 29% said they had signed an online petition.

    There were not major differences by gender – although men were a little more likely to post comments on news websites.

    Younger people (aged 18-34) were more likely to take all actions except for posting comments on news sites.

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