Trust in media coverage of election campaign
Q. How much trust do you have in the way the following media have reported and commented on the election campaign so far?
|
Total a lot/sometrust |
|
A lot of trust |
Some trust |
Not much trust |
No trust at all |
Don’t know |
Don’t use |
|
| ABC TV |
58% |
22% |
36% |
10% |
7% |
8% |
17% |
|
| SBS TV |
52% |
16% |
36% |
9% |
5% |
10% |
24% |
|
| Commercial TV |
29% |
3% |
26% |
34% |
19% |
9% |
9% |
|
| ABC radio |
49% |
16% |
33% |
10% |
8% |
8% |
25% |
|
| Commercial radio |
25% |
4% |
21% |
27% |
19% |
10% |
18% |
|
| The Australian |
31% |
5% |
26% |
15% |
16% |
9% |
27% |
|
| The Telegraph (NSW) |
25% |
7% |
18% |
21% |
28% |
7% |
19% |
|
| Sydney Morning Herald (NSW) |
39% |
7% |
32% |
21% |
16% |
8% |
17% |
|
| The Age (Victoria) |
42% |
7% |
35% |
21% |
13% |
9% |
15% |
|
| Herald Sun (Victoria) |
30% |
5% |
25% |
25% |
26% |
8% |
12% |
|
| Courier Mail (Queensland) |
23% |
2% |
21% |
20% |
21% |
9% |
27% |
The most trusted media for coverage of the election campaign were ABC TV (58% trust), SBS TV (52%) and ABC radio (49%).
The most trusted newspapers were The Age (42%) and the Sydney Morning Herald (39%).
The least trusted media were the Courier Mail (23%), The Telegraph (25%) and commercial radio (25%).
Trust in newspapers
Q. How much trust do you have in what you read in the following newspapers?
|
Total a lot/some 25 Jul 11 |
Total a lot/some 25 Jun 12 |
Total a lot/some 21 Jan 13 |
A lot of trust |
Some trust |
Not much trust |
No trust at all |
Don’t know |
|
| The Australian |
69% |
60% |
65% |
10% |
55% |
20% |
10% |
5% |
| The Telegraph (NSW only) |
52% |
49% |
48% |
5% |
43% |
35% |
15% |
2% |
| Sydney Morning Herald (NSW only) |
74% |
69% |
71% |
12% |
59% |
20% |
9% |
1% |
| The Age (Victoria only) |
79% |
76% |
71% |
11% |
60% |
16% |
9% |
4% |
| Herald Sun (Victoria only) |
54% |
51% |
50% |
8% |
42% |
28% |
20% |
2% |
| Courier Mail (Queensland only) |
65% |
51% |
57% |
4% |
53% |
22% |
19% |
3% |
* Note : Percentages based only on respondents who had read each newspaper.
Among those who have read the newspaper, 11% have a lot of trust in The Age and 12% have a lot of trust in the SMH. 10% of readers of The Australian have a lot of trust in the newspaper but only 5% have a lot of trust in The Telegraph and 4% in the Courier mail. 50% have not much or no trust in The Telegraph and 48% have not much or no trust in The Herald Sun.
Overall, the most trusted newspapers were The Age (71% a lot/some trust) and the SMH (71%). The least trusted were The Telegraph (48% a lot/some trust) and the HeraldSun (50%).
Since this question was asked last year, there have been increase in trust in the Courier Mail (up 6%) and The Australian (up 5%), while the Age has declined by 5%.
Trust in Newspapers
Q. How much trust do you have in what you read in the following newspapers?
|
Total a lot/some 25 Jul 11 |
Total a lot/some |
A lot of trust |
Some trust |
Not much trust |
No trust at all |
Don’t know |
|
| The Australian |
69% |
60% |
15% |
45% |
23% |
12% |
6% |
| The Telegraph (NSW only) |
52% |
49% |
10% |
39% |
30% |
19% |
3% |
| Sydney Morning Herald (NSW only) |
74% |
69% |
19% |
50% |
22% |
6% |
4% |
| The Age (Victoria only) |
79% |
76% |
20% |
56% |
18% |
5% |
1% |
| Herald Sun (Victoria only) |
54% |
51% |
8% |
43% |
32% |
15% |
1% |
| Courier Mail (Queensland only) |
65% |
51% |
6% |
45% |
28% |
13% |
7% |
* Note : Percentages based only on respondents who had read each newspaper.
Among those who have read the newspaper, 20% have a lot of trust in The Age and 19% have a lot of trust in the SMH. 15% of readers of The Australian have a lot of trust in the newspaper but only 10% have a lot of trust in The Telegraph and 8% in The Herald Sun. 49% have not much or no trust in The Telegraph and 47% have not much or no trust in The Herald Sun.
Overall, the most trusted newspapers were The Age (76% a lot/some trust) and the SMH (69%). The least trusted were The Telegraph (49% a lot/some trust), the HeraldSun (51%) and the Courier Mail (51%).
Since this question was asked last year, there have been significant declines in trust in the Courier Mail (down 14%) and The Australian (down 9%).
Liberal/National voters (70%) were more likely than Labor voters (48%) to have a lot or some trust in The Australian.
COVID-19 RESEARCH
Read Essential's ongoing research on the public response to Covid-19.
Essential Report
In this week's report:
- Performance of Scott Morrison
- Performance of Anthony Albanese
- Preferred Prime Minister
- Views towards re-electing the federal Coalition government
- Party trust to handle issues
- Importance of Australia’s international reputation
- Scott Morrison’s impact on Australia’s international reputation
- Views towards Australia’s international reputation
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