Trust in newspapers

Jan 22, 2013

Q. How much trust do you have in what you read in the following newspapers?

 

Total a lot/some

25 Jul 11

Total a lot/some

25 Jun 12

Total a lot/some

21 Jan 13

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

The Australian

69%

60%

65%

10%

55%

20%

10%

5%

The Telegraph (NSW only)

52%

49%

48%

5%

43%

35%

15%

2%

Sydney Morning Herald (NSW only)

74%

69%

71%

12%

59%

20%

9%

1%

The Age (Victoria only)

79%

76%

71%

11%

60%

16%

9%

4%

Herald Sun (Victoria only)

54%

51%

50%

8%

42%

28%

20%

2%

Courier Mail (Queensland only)

65%

51%

57%

4%

53%

22%

19%

3%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read the newspaper, 11% have a lot of trust in The Age and 12% have a lot of trust in the SMH. 10% of readers of The Australian have a lot of trust in the newspaper but only 5% have a lot of trust in The Telegraph and 4% in the Courier mail.  50% have not much or no trust in The Telegraph and 48% have not much or no trust in The Herald Sun.

Overall, the most trusted newspapers were The Age (71% a lot/some trust) and the SMH (71%). The least trusted were The Telegraph (48% a lot/some trust) and the HeraldSun (50%).

Since this question was asked last year, there have been increase in trust in the Courier Mail (up 6%) and The Australian (up 5%), while the Age has declined  by 5%.

Trust in media

Jan 22, 2013

Q. How much trust do you have in what you read or hear in the following media?

 

Total a lot
/some

15
Mar
10

Total a lot /some

25
Jul
11

Total a lot /some

12
Dec
11

Total a lot
/some

25
Jun
12

Total a lot
/some

21
Jan
13

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

News and opinion in daily newspapers

62%

53%

46%

52%

48%

4%

44%

29%

15%

1%

7%

News and opinion in local newspapers

54%

52%

56%

55%

7%

48%

24%

13%

1%

6%

Commercial TV news and current affairs

64%

48%

43%

46%

44%

4%

40%

32%

19%

1%

2%

ABC TV news and current affairs

70%

71%

72%

74%

73%

22%

51%

14%

7%

1%

5%

Commercial radio news and current affairs

54%

46%

45%

45%

46%

4%

42%

32%

16%

2%

5%

ABC radio news and current affairs

62%

67%

67%

69%

70%

19%

51%

14%

6%

2%

9%

Commercial radio talkback programs

38%

33%

33%

33%

32%

3%

29%

28%

28%

2%

10%

ABC radio talkback programs

45%

47%

47%

50%

49%

8%

41%

23%

12%

3%

12%

News and opinion websites

49%

41%

38%

40%

40%

3%

37%

35%

16%

2%

6%

Internet blogs

20%

20%

17%

20%

23%

1%

22%

33%

29%

3%

12%

Overall, trust in media has changed little since this question was asked last year.

The most trusted media by a wide margin were ABC TV news and current affairs (73% a lot/some trust) and ABC radio news and current affairs (70%).

The least trusted were internet blogs (23%) and commercial radio talkback programs (32%).

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