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  • Jan, 2013

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    Trust in newspapers

    Q. How much trust do you have in what you read in the following newspapers?

     

    Total a lot/some

    25 Jul 11

    Total a lot/some

    25 Jun 12

    Total a lot/some

    21 Jan 13

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    The Australian

    69%

    60%

    65%

    10%

    55%

    20%

    10%

    5%

    The Telegraph (NSW only)

    52%

    49%

    48%

    5%

    43%

    35%

    15%

    2%

    Sydney Morning Herald (NSW only)

    74%

    69%

    71%

    12%

    59%

    20%

    9%

    1%

    The Age (Victoria only)

    79%

    76%

    71%

    11%

    60%

    16%

    9%

    4%

    Herald Sun (Victoria only)

    54%

    51%

    50%

    8%

    42%

    28%

    20%

    2%

    Courier Mail (Queensland only)

    65%

    51%

    57%

    4%

    53%

    22%

    19%

    3%

    * Note : Percentages based only on respondents who had read each newspaper.

    Among those who have read the newspaper, 11% have a lot of trust in The Age and 12% have a lot of trust in the SMH. 10% of readers of The Australian have a lot of trust in the newspaper but only 5% have a lot of trust in The Telegraph and 4% in the Courier mail.  50% have not much or no trust in The Telegraph and 48% have not much or no trust in The Herald Sun.

    Overall, the most trusted newspapers were The Age (71% a lot/some trust) and the SMH (71%). The least trusted were The Telegraph (48% a lot/some trust) and the HeraldSun (50%).

    Since this question was asked last year, there have been increase in trust in the Courier Mail (up 6%) and The Australian (up 5%), while the Age has declined  by 5%.

  • Jan, 2013

    , ,

    Trust in media

    Q. How much trust do you have in what you read or hear in the following media?

     

    Total a lot
    /some

    15
    Mar
    10

    Total a lot /some

    25
    Jul
    11

    Total a lot /some

    12
    Dec
    11

    Total a lot
    /some

    25
    Jun
    12

    Total a lot
    /some

    21
    Jan
    13

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    Don’t use

    News and opinion in daily newspapers

    62%

    53%

    46%

    52%

    48%

    4%

    44%

    29%

    15%

    1%

    7%

    News and opinion in local newspapers

    54%

    52%

    56%

    55%

    7%

    48%

    24%

    13%

    1%

    6%

    Commercial TV news and current affairs

    64%

    48%

    43%

    46%

    44%

    4%

    40%

    32%

    19%

    1%

    2%

    ABC TV news and current affairs

    70%

    71%

    72%

    74%

    73%

    22%

    51%

    14%

    7%

    1%

    5%

    Commercial radio news and current affairs

    54%

    46%

    45%

    45%

    46%

    4%

    42%

    32%

    16%

    2%

    5%

    ABC radio news and current affairs

    62%

    67%

    67%

    69%

    70%

    19%

    51%

    14%

    6%

    2%

    9%

    Commercial radio talkback programs

    38%

    33%

    33%

    33%

    32%

    3%

    29%

    28%

    28%

    2%

    10%

    ABC radio talkback programs

    45%

    47%

    47%

    50%

    49%

    8%

    41%

    23%

    12%

    3%

    12%

    News and opinion websites

    49%

    41%

    38%

    40%

    40%

    3%

    37%

    35%

    16%

    2%

    6%

    Internet blogs

    20%

    20%

    17%

    20%

    23%

    1%

    22%

    33%

    29%

    3%

    12%

    Overall, trust in media has changed little since this question was asked last year.

    The most trusted media by a wide margin were ABC TV news and current affairs (73% a lot/some trust) and ABC radio news and current affairs (70%).

    The least trusted were internet blogs (23%) and commercial radio talkback programs (32%).

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