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  • May, 2012

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    Downloading from the Internet

    Q. Do you or does anyone in your household download films, music or television shows via the internet for free?

     

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    Income <$600pw

    Income $600 –

    1,000pw

    Income $1,000 –

    1,600pw

    Income $1,600+

    pw

    Yes

    32%

    34%

    31%

    48%

    28%

    19%

    26%

    30%

    33%

    40%

    No

    61%

    60%

    62%

    42%

    66%

    76%

    72%

    63%

    61%

    54%

    Don’t know

    7%

    7%

    8%

    10%

    7%

    5%

    3%

    7%

    6%

    6%

    32% of respondents said they download films, music or television shows via the internet for free.

    Those most likely to download were aged under 35 (48%) and those on higher incomes (40% of respondents on $1,600+ pw).

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  • May, 2012

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    Main Reason for Free Downloading

    Q. What is the main reason you download films, music or television shows via the internet for free?

     

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    Income <

    $600

    pw

    Income $600-

    1,000

    pw

    Income $1,000-

    1,600

    pw

    Income $1,600+

    pw

    Wish to access TV shows or movies not yet available in Australia

    37%

    35%

    39%

    48%

    31%

    19%

    20%

    34%

    43%

    42%

    Just because it’s free

    18%

    17%

    20%

    18%

    20%

    13%

    9%

    19%

    25%

    18%

    Accessing content that way is convenient

    21%

    23%

    18%

    20%

    21%

    23%

    33%

    19%

    18%

    18%

    Films and movies are too expensive

    9%

    12%

    7%

    9%

    11%

    6%

    14%

    10%

    8%

    9%

    Video formats from providers like iTunes are too restrictive

    1%

    2%

    1%

    1%

    3%

    2%

    1%

    1%

    Other reason

    12%

    11%

    12%

    4%

    13%

    31%

    23%

    14%

    3%

    11%

    Don’t know

    1%

    3%

    2%

    6%

    15

    1%

    1%

     Based on 330 respondents who said they download films, music or television shows via the internet for free

    37% said they download for free because they wish to access TV shows or movies not yet available in Australia, 21% because it is convenient and 18% just because it’s free. Only 9% download for free because films and videos are too expensive.

    48% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.

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  • May, 2012

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    Whether Pay for Downloading

    Q. If television shows, movies and music were all made available at the same time around the world and for a low price, would you purchase and download them, pay for a subscription that enabled you to download them or continue to download them for free?

     

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    Income <$600

    pw

    Income $600-

    1,000

    pw

    Income $1,000-

    1,600

    pw

    Income $1,600+

    pw

    Purchase and download them

    22%

    18%

    25%

    26%

    20%

    10%

    24%

    18%

    18%

    25%

    Pay a subscription

    20%

    26%

    13%

    23%

    19%

    16%

    29%

    12%

    21%

    23%

    Continue to download free versions

    41%

    44%

    39%

    39%

    43%

    48%

    25%

    57%

    44%

    38%

    Don’t know

    17%

    11%

    23%

    12%

    18%

    26%

    22%

    13%

    17%

    14%

     

    Based on 330 respondents who said they download films, music or television shows via the internet for free

    42% said they would be prepared to pay for downloads If television shows, movies and music were all made available at the same time around the world and for a low price – 22% via individual purchase and 20% via subscription. 41% said they would continue to download for free.

    49% of under 35’s and 48% of those on higher incomes ($1,600+ pw) said they would be prepared to pay for downloads.

    Comments »

  • May, 2012

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    Support for Levy on Financial Transactions

    Q. A number of governments around the world and international organisations have argued for a financial transactions tax  – which is a small levy on large transactions of currencies, bonds and shares which could raise 480 billion euros (about $600 billion) globally. The idea behind this levy is that this would be a good way for the banking sector to contribute back to society for their part in the financial crisis.

    Would you support or oppose such a levy?

     

    Total

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Total support

    59%

    66%

    57%

    63%

    Total oppose

    16%

    12%

    22%

    10%

    Strongly support

    20%

    26%

    15%

    21%

    Support

    39%

    40%

    42%

    42%

    Oppose

    10%

    7%

    13%

    7%

    Strongly oppose

    6%

    5%

    9%

    3%

    Don’t know

    25%

    22%

    21%

    27%

     

    59% supported the idea of a levy on large financial transactions and 16% opposed.

    A majority of all demographic and voter groups supported the concept. Highest support came from Labor voters (66%) and men (65%).

    Comments »

  • Apr, 2012

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    TRENDS: Seeing through the feel-good mining ads


    Peter Lewis says the public no longer believes that mining has personal benefits – despite an expensive ad campaign from the industry.

    The long-running ‘This is our story’ campaign is the soft side of the anti-mining tax’s shock-and-awe bombardment of 2010 that delivered the head of a prime minister and a windfall approaching $20 billion for its sponsors.

    But in the intervening 18 months, the national tone has changed from one where the mining industry’s success was seen as central to the national interest to one where the question appears to be: is this ‘our’ story or just theirs?

    http://www.abc.net.au/unleashed/3968928.html

  • Apr, 2012

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    Federal politics – voting intention

    Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

    Q. If don’t know -Well which party are you currently leaning to?

    Sample size =  1,910 respondents

     

    First preference/leaning to

    Election

    21 Aug 10

    4 weeks ago

    2/4/12

    Last week

    16/4/12

    This week

    23/4/12

    This week

    30/4/12

    Liberal

    46%

    45%

    45%

    46%

    National

    3%

    3%

    3%

    3%

    Total Lib/Nat

    43.6%

    48%

    48%

    49%

    50%

    Labor

    38.0%

    33%

    31%

    31%

    31%

    Greens

    11.8%

    11%

    11%

    11%

    11%

    Other/Independent

    6.6%

    8%

    9%

    9%

    9%

     

    2PP

    Election

    21 Aug 10

    4 weeks ago

    2 weeks ago

    Last week

    This week

    Total Lib/Nat

    49.9%

    55%

    56%

    56%

    57%

    Labor

    50.1%

    45%

    44%

    44%

    43%

     

    NB.  The data in the above tables comprise 2-week averages derived from the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2010 election. These figures have a confidence interval of approx. + or – 2%.

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  • Apr, 2012

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    Next Election

    Q. Do you think the Labor Government should run its full term until 2013 when the next Federal election is due or should a new election be held now?

     

    5 Sept 11

    5 Dec 11

    30 Jan 12

    5 Mar 12

    Total

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Should run to 2013

    40%

    47%

    48%

    46%

    48%

    87%

    21%

    74%

    Should hold election now

    48%

    41%

    41%

    44%

    42%

    7%

    75%

    20%

    Don’t know

    12%

    12%

    10%

    10%

    10%

    5%

    5%

    6%

     

    48% think the Labor Government should run its full term until the 2013 election and 42% think an election should be held now.

    10% don’t know.

    Opinions have shifted a little toward having an election now since this question was polled in March 2012.

    Comments »

  • Apr, 2012

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    Government Regulation

    Q. Do you approve or disapprove of Governments making laws to regulate the following?

     

    Total approve

    Total disapprove

    Strongly approve

    Approve

    Disapprove

    Strongly disapprove

    Don’t know

    Wearing seatbelts in cars

    97%

    2%

    74%

    23%

    2%

    *

    1%

    Wearing bike helmets

    94%

    6%

    65%

    29%

    5%

    1%

    1%

    Personal use of recreational drugs

    59%

    34%

    32%

    27%

    19%

    15%

    7%

    Smoking in public places

    67%

    30%

    40%

    27%

    16%

    14%

    3%

    Buying and consuming alcohol

    69%

    26%

    26%

    43%

    19%

    7%

    5%

    Shopping hours

    56%

    38%

    16%

    40%

    28%

    10%

    6%

    Cigarette packaging

    64%

    29%

    35%

    29%

    16%

    13%

    6%

    Junk food advertising

    66%

    28%

    29%

    37%

    19%

    9%

    6%

    Films (i.e. censorship)

    62%

    31%

    20%

    42%

    20%

    11%

    7%

    The internet

    49%

    43%

    19%

    30%

    23%

    20%

    8%

     

    For each of the areas listed above (except for ‘the internet’) more than half of respondents approve of Governments making laws to regulate the area.

     

    The highest levels of approval were for ‘wearing seatbelts in cars’ (97% approve) and ‘wearing bike helmets’ (94% approve).

     

    The highest levels of disapproval were for ‘the internet’ (43% disapprove) and ‘shopping hours’ (38% disapprove).

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