Downloading from the Internet

May 7, 2012

Q. Do you or does anyone in your household download films, music or television shows via the internet for free?

 

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

Income <$600pw

Income $600 –

1,000pw

Income $1,000 –

1,600pw

Income $1,600+

pw

Yes

32%

34%

31%

48%

28%

19%

26%

30%

33%

40%

No

61%

60%

62%

42%

66%

76%

72%

63%

61%

54%

Don’t know

7%

7%

8%

10%

7%

5%

3%

7%

6%

6%

32% of respondents said they download films, music or television shows via the internet for free.

Those most likely to download were aged under 35 (48%) and those on higher incomes (40% of respondents on $1,600+ pw).

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Main Reason for Free Downloading

May 7, 2012

Q. What is the main reason you download films, music or television shows via the internet for free?

 

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

Income <

$600

pw

Income $600-

1,000

pw

Income $1,000-

1,600

pw

Income $1,600+

pw

Wish to access TV shows or movies not yet available in Australia

37%

35%

39%

48%

31%

19%

20%

34%

43%

42%

Just because it’s free

18%

17%

20%

18%

20%

13%

9%

19%

25%

18%

Accessing content that way is convenient

21%

23%

18%

20%

21%

23%

33%

19%

18%

18%

Films and movies are too expensive

9%

12%

7%

9%

11%

6%

14%

10%

8%

9%

Video formats from providers like iTunes are too restrictive

1%

2%

1%

1%

3%

2%

1%

1%

Other reason

12%

11%

12%

4%

13%

31%

23%

14%

3%

11%

Don’t know

1%

3%

2%

6%

15

1%

1%

 Based on 330 respondents who said they download films, music or television shows via the internet for free

37% said they download for free because they wish to access TV shows or movies not yet available in Australia, 21% because it is convenient and 18% just because it’s free. Only 9% download for free because films and videos are too expensive.

48% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.

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Whether Pay for Downloading

May 7, 2012

Q. If television shows, movies and music were all made available at the same time around the world and for a low price, would you purchase and download them, pay for a subscription that enabled you to download them or continue to download them for free?

 

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

Income <$600

pw

Income $600-

1,000

pw

Income $1,000-

1,600

pw

Income $1,600+

pw

Purchase and download them

22%

18%

25%

26%

20%

10%

24%

18%

18%

25%

Pay a subscription

20%

26%

13%

23%

19%

16%

29%

12%

21%

23%

Continue to download free versions

41%

44%

39%

39%

43%

48%

25%

57%

44%

38%

Don’t know

17%

11%

23%

12%

18%

26%

22%

13%

17%

14%

 

Based on 330 respondents who said they download films, music or television shows via the internet for free

42% said they would be prepared to pay for downloads If television shows, movies and music were all made available at the same time around the world and for a low price – 22% via individual purchase and 20% via subscription. 41% said they would continue to download for free.

49% of under 35’s and 48% of those on higher incomes ($1,600+ pw) said they would be prepared to pay for downloads.

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