07 May 2012, 070512, download films, download music, download tv, downloading, Internet, Polling, polls
Q. Do you or does anyone in your household download films, music or television shows via the internet for free?
|
Total |
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
Income <$600pw |
Income $600 – 1,000pw |
Income $1,000 – 1,600pw |
Income $1,600+ pw |
|
| Yes |
32% |
34% |
31% |
48% |
28% |
19% |
26% |
30% |
33% |
40% |
| No |
61% |
60% |
62% |
42% |
66% |
76% |
72% |
63% |
61% |
54% |
| Don’t know |
7% |
7% |
8% |
10% |
7% |
5% |
3% |
7% |
6% |
6% |
32% of respondents said they download films, music or television shows via the internet for free.
Those most likely to download were aged under 35 (48%) and those on higher incomes (40% of respondents on $1,600+ pw).
07 May 2012, 070512, download films, download music, download tv, downloading, Internet, Polling, polls
Q. What is the main reason you download films, music or television shows via the internet for free?
|
Total |
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
Income < $600 pw |
Income $600- 1,000 pw |
Income $1,000- 1,600 pw |
Income $1,600+ pw |
|
| Wish to access TV shows or movies not yet available in Australia |
37% |
35% |
39% |
48% |
31% |
19% |
20% |
34% |
43% |
42% |
| Just because it’s free |
18% |
17% |
20% |
18% |
20% |
13% |
9% |
19% |
25% |
18% |
| Accessing content that way is convenient |
21% |
23% |
18% |
20% |
21% |
23% |
33% |
19% |
18% |
18% |
| Films and movies are too expensive |
9% |
12% |
7% |
9% |
11% |
6% |
14% |
10% |
8% |
9% |
| Video formats from providers like iTunes are too restrictive |
1% |
2% |
1% |
1% |
3% |
– |
– |
2% |
1% |
1% |
| Other reason |
12% |
11% |
12% |
4% |
13% |
31% |
23% |
14% |
3% |
11% |
| Don’t know |
1% |
– |
3% |
– |
2% |
6% |
– |
15 |
1% |
1% |
Based on 330 respondents who said they download films, music or television shows via the internet for free
37% said they download for free because they wish to access TV shows or movies not yet available in Australia, 21% because it is convenient and 18% just because it’s free. Only 9% download for free because films and videos are too expensive.
48% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.
07 May 2012, 070512, download films, download music, download tv, downloading, Internet, Polling, polls
Q. If television shows, movies and music were all made available at the same time around the world and for a low price, would you purchase and download them, pay for a subscription that enabled you to download them or continue to download them for free?
|
Total |
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
Income <$600 pw |
Income $600- 1,000 pw |
Income $1,000- 1,600 pw |
Income $1,600+ pw |
|
| Purchase and download them |
22% |
18% |
25% |
26% |
20% |
10% |
24% |
18% |
18% |
25% |
| Pay a subscription |
20% |
26% |
13% |
23% |
19% |
16% |
29% |
12% |
21% |
23% |
| Continue to download free versions |
41% |
44% |
39% |
39% |
43% |
48% |
25% |
57% |
44% |
38% |
| Don’t know |
17% |
11% |
23% |
12% |
18% |
26% |
22% |
13% |
17% |
14% |
Based on 330 respondents who said they download films, music or television shows via the internet for free
42% said they would be prepared to pay for downloads If television shows, movies and music were all made available at the same time around the world and for a low price – 22% via individual purchase and 20% via subscription. 41% said they would continue to download for free.
49% of under 35’s and 48% of those on higher incomes ($1,600+ pw) said they would be prepared to pay for downloads.