Q. What is the main reason you download films, music or television shows via the internet for free?
|
Total |
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
Income < $600 pw |
Income $600- 1,000 pw |
Income $1,000- 1,600 pw |
Income $1,600+ pw |
|
| Wish to access TV shows or movies not yet available in Australia |
37% |
35% |
39% |
48% |
31% |
19% |
20% |
34% |
43% |
42% |
| Just because it’s free |
18% |
17% |
20% |
18% |
20% |
13% |
9% |
19% |
25% |
18% |
| Accessing content that way is convenient |
21% |
23% |
18% |
20% |
21% |
23% |
33% |
19% |
18% |
18% |
| Films and movies are too expensive |
9% |
12% |
7% |
9% |
11% |
6% |
14% |
10% |
8% |
9% |
| Video formats from providers like iTunes are too restrictive |
1% |
2% |
1% |
1% |
3% |
– |
– |
2% |
1% |
1% |
| Other reason |
12% |
11% |
12% |
4% |
13% |
31% |
23% |
14% |
3% |
11% |
| Don’t know |
1% |
– |
3% |
– |
2% |
6% |
– |
15 |
1% |
1% |
Based on 330 respondents who said they download films, music or television shows via the internet for free
37% said they download for free because they wish to access TV shows or movies not yet available in Australia, 21% because it is convenient and 18% just because it’s free. Only 9% download for free because films and videos are too expensive.
48% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.