Main Reason for Free Downloading

May 7, 2012

Q. What is the main reason you download films, music or television shows via the internet for free?

 

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

Income <

$600

pw

Income $600-

1,000

pw

Income $1,000-

1,600

pw

Income $1,600+

pw

Wish to access TV shows or movies not yet available in Australia

37%

35%

39%

48%

31%

19%

20%

34%

43%

42%

Just because it’s free

18%

17%

20%

18%

20%

13%

9%

19%

25%

18%

Accessing content that way is convenient

21%

23%

18%

20%

21%

23%

33%

19%

18%

18%

Films and movies are too expensive

9%

12%

7%

9%

11%

6%

14%

10%

8%

9%

Video formats from providers like iTunes are too restrictive

1%

2%

1%

1%

3%

2%

1%

1%

Other reason

12%

11%

12%

4%

13%

31%

23%

14%

3%

11%

Don’t know

1%

3%

2%

6%

15

1%

1%

 Based on 330 respondents who said they download films, music or television shows via the internet for free

37% said they download for free because they wish to access TV shows or movies not yet available in Australia, 21% because it is convenient and 18% just because it’s free. Only 9% download for free because films and videos are too expensive.

48% of under 35’s (the age group most likely to download) do it because they wish to access TV shows or movies not yet available in Australia.

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