Whether Pay for Downloading

May 7, 2012

Q. If television shows, movies and music were all made available at the same time around the world and for a low price, would you purchase and download them, pay for a subscription that enabled you to download them or continue to download them for free?

 

Total

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

Income <$600

pw

Income $600-

1,000

pw

Income $1,000-

1,600

pw

Income $1,600+

pw

Purchase and download them

22%

18%

25%

26%

20%

10%

24%

18%

18%

25%

Pay a subscription

20%

26%

13%

23%

19%

16%

29%

12%

21%

23%

Continue to download free versions

41%

44%

39%

39%

43%

48%

25%

57%

44%

38%

Don’t know

17%

11%

23%

12%

18%

26%

22%

13%

17%

14%

 

Based on 330 respondents who said they download films, music or television shows via the internet for free

42% said they would be prepared to pay for downloads If television shows, movies and music were all made available at the same time around the world and for a low price – 22% via individual purchase and 20% via subscription. 41% said they would continue to download for free.

49% of under 35’s and 48% of those on higher incomes ($1,600+ pw) said they would be prepared to pay for downloads.

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