Essential Report

Federal politics – voting intention

Jun 15, 2010

Federal politics – voting intention

Q. If there was a Federal election held today, to which party would you probably give your first preference?

Q. If you ‘don’t know’ on the above question, which party are you currently leaning to?

1,850 sample size

First preference/leaning to 6 months ago 4 weeks ago 2 weeks ago Last week This week

Liberal 32% 41% 39% 38% 38%
National 3% 2% 2% 3% 3%
Total Lib/Nat 35% 43% 41% 40% 41%
Labor 46% 38% 39% 37% 35%
Greens 10% 10% 9% 12% 14%
Family First 2% 2% 2% 3% 2%
Other/Independent 7% 7% 8% 7% 8
2PP 6 months ago 4 weeks ago 2 weeks ago Last week This week

Total Lib/Nat 42% 50% 49% 48% 49%
Labor 58% 50% 51% 52% 51%

NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.

* Sample is the aggregation of two weeks’ polling data.
Comments »

Polling to the People

May 18, 2010

The Essential Report is fast becoming one of the nation’s most-quoted polls – after all it’s regular, it’s insightful and it’s free.

The fact that EMC has been able to produce and promote the poll highlights much that is good with the capacity of new media to create and share information.

So how do we get to give away so much polling every week?

Well it starts with relationships. Your Source are one of the companies who pioneered the development of online panels. They have built up a panel of more than 70,000 participants, who receive incentives (redeemable credits to shop at Myer) and work a weekly national omnibus, mainly for commercial clients. Comments »


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