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26 March 2012, 260312, campaign, campaigns, Invisible Children, Joseph Kony, Kony, Kony 2012, Polling, polls, viral campaign
Awareness of Kony 2012
Q. Over the past couple of weeks a video made by the not-for-profit organisation Invisible Children called Kony 2012 was put up on the internet. Have you heard of the Kony2012 video or campaign?
Total
Men
Women
Aged
18-34
Aged
35-54
Aged 55+
Yes 68%
68%
68%
78%
68%
56%
No 27%
27%
27%
19%
28%
37%
Not sure 5%
4%
5%
3%
5%
7%
68% said they had heard of the Kony 2012 video or campaign.
Younger respondents were most likely to be aware of the campaign – although a majority of all demographic groups said they had heard of it.
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26 March 2012, 260312, campaign, campaigns, Invisible Children, Joseph Kony, Kony, Kony 2012, Polling, polls, viral campaign
Involvement with Kony 2012 Campaign
Q. Which of the following apply to you?
Total
Men
Women
Aged 18-34
Aged 35-54
Aged 55+
I was sent an email link, Facebook message or tweet about this from a friend 41%
36%
45%
63%
32%
18%
I have read about Kony 2012 in the media 75%
73%
76%
73%
74%
78%
I searched online for the video 19%
18%
20%
31%
14%
8%
I watched all of the video Kony 2012 24%
20%
28%
37%
17%
15%
I watched part of the video Kony 2012 29%
28%
29%
34%
26%
25%
I visited the Kony 2012 website 13%
10%
15%
17%
11%
7%
I pledged support to the campaign on the website 7%
6%
8%
10%
6%
4%
I have donated or bought the kit 5%
6%
5%
9%
4%
3%
I sent a message to the policymakers and culturalmakers 5%
6%
3%
7%
4%
3%
Before this video I had not heard of Invisible Children or Joseph Kony 63%
57%
70%
64%
63%
62%
I have previously supported international aid organisations or campaigns 42%
38%
46%
43%
38%
49%
* Based on those who have heard of Kony 2012
Of those aware of the campaign/video, more than half said they had watched all or part of the Kony 2012 video – although the most common way of hearing about the campaign was in the media (75%).
63% said they had never heard of the Invisible Children or Joseph Kony before the video.
However, only a small proportion took any form of action as a result of the campaign – 7% pledged support on the website and 5% said they donated or bought the kit.
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campaign, Janet Giles, SA uions, unions, www.saworkingpeople.com.au
New Campaign: South Australian Working People
South Australian unions are campaigning to pressure the State Government into reversing its Budget decisions which will cut more 3,700 jobs and have attacked the negotiated working conditions of South Australian public sector workers.
The unions’ believe that South Australia needs a real Labor Government that will put the interests of working people first, not one which legislates away the entitlements of its workforce.
The unions believe they have an important role to play in the community and in the wider political debate by advocating on behalf of workers when governments make decisions.
EMC was engaged late last year to run the campaign for SA Unions, using digital, advertising and a free media strategy
EMC has developed two television ads, the first of which began screening in early March. This sets the scene for the campaign, with SA Unions State Secretary Janet Giles talking to camera, outlining exactly what the government has done and saying, “It’s time the government put working people first.”
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Better State, campaign, Campaigning, digital strategy, drupal, EMC, Politics, stuart gillies, Unions NSW
Digital strategy for a Better State
The initial Better State site (betterstate.org.au) was built in October 2009 on a drupal platform.
We found that the site was too complex for people to take action, find content and created high barriers for revisitation and engagement.
We had a community of people who were linked to one or two services and were interested in how the umbrella campaign was running, but also wanted specific news and events from their delegates, union leaders and activists. They wanted to know about the service area they were involved with, not necessarily updates from all arms of the campaign.