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  • Nov, 2010

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    Digital strategy for a Better State

    The initial Better State site ( was built in October 2009 on a drupal platform.

    We found that the site was too complex for people to take action, find content and created high barriers for revisitation and engagement.

    We had a community of people who were linked to one or two services and were interested in how the umbrella campaign was running, but also wanted specific news and events from their delegates, union leaders and activists. They wanted to know about the service area they were involved with, not necessarily updates from all arms of the campaign.

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  • Nov, 2010

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    Better State – campaigning in a climate of certainty

    You would have to completely disregard the polls, history and any semblance of common sense to predict a Labor victory in the March 2011 NSW election.

    Although there’s no such thing as a sure bet in Australian politics, a NSW Coalition government in 2011 is about as close as you’re likely to get. (The bookies have Labor at $6.25 to win next year. You won’t find those sort of odds in any 2011 NRL fixture.)

    This climate of certainty makes a traditional approach to election time campaigning impossible.

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