Digital strategy for a Better State

The initial Better State site (betterstate.org.au) was built in October 2009 on a drupal platform.

We found that the site was too complex for people to take action, find content and created high barriers for revisitation and engagement.

We had a community of people who were linked to one or two services and were interested in how the umbrella campaign was running, but also wanted specific news and events from their delegates, union leaders and activists. They wanted to know about the service area they were involved with, not necessarily updates from all arms of the campaign.

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