Awareness of Kony 2012

Mar 26, 2012

Q. Over the past couple of weeks a video made by the not-for-profit organisation Invisible Children called Kony 2012 was put up on the internet. Have you heard of the Kony2012 video or campaign?

 

Total

Men

Women

Aged

18-34

Aged

35-54

Aged 55+

Yes

68%

68%

68%

78%

68%

56%

No

27%

27%

27%

19%

28%

37%

Not sure

5%

4%

5%

3%

5%

7%

68% said they had heard of the Kony 2012 video or campaign.

Younger respondents were most likely to be aware of the campaign – although a majority of all demographic groups said they had heard of it.

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