26 March 2012, 260312, campaign, campaigns, Invisible Children, Joseph Kony, Kony, Kony 2012, Polling, polls, viral campaign
Q. Over the past couple of weeks a video made by the not-for-profit organisation Invisible Children called Kony 2012 was put up on the internet. Have you heard of the Kony2012 video or campaign?
|
|
Total |
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
| Yes |
68% |
68% |
68% |
78% |
68% |
56% |
| No |
27% |
27% |
27% |
19% |
28% |
37% |
| Not sure |
5% |
4% |
5% |
3% |
5% |
7% |
68% said they had heard of the Kony 2012 video or campaign.
Younger respondents were most likely to be aware of the campaign – although a majority of all demographic groups said they had heard of it.
26 March 2012, 260312, campaign, campaigns, Invisible Children, Joseph Kony, Kony, Kony 2012, Polling, polls, viral campaign
Q. Which of the following apply to you?
|
Total |
Men |
Women |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
|
| I was sent an email link, Facebook message or tweet about this from a friend |
41% |
36% |
45% |
63% |
32% |
18% |
| I have read about Kony 2012 in the media |
75% |
73% |
76% |
73% |
74% |
78% |
| I searched online for the video |
19% |
18% |
20% |
31% |
14% |
8% |
| I watched all of the video Kony 2012 |
24% |
20% |
28% |
37% |
17% |
15% |
| I watched part of the video Kony 2012 |
29% |
28% |
29% |
34% |
26% |
25% |
| I visited the Kony 2012 website |
13% |
10% |
15% |
17% |
11% |
7% |
| I pledged support to the campaign on the website |
7% |
6% |
8% |
10% |
6% |
4% |
| I have donated or bought the kit |
5% |
6% |
5% |
9% |
4% |
3% |
| I sent a message to the policymakers and culturalmakers |
5% |
6% |
3% |
7% |
4% |
3% |
| Before this video I had not heard of Invisible Children or Joseph Kony |
63% |
57% |
70% |
64% |
63% |
62% |
| I have previously supported international aid organisations or campaigns |
42% |
38% |
46% |
43% |
38% |
49% |
* Based on those who have heard of Kony 2012
Of those aware of the campaign/video, more than half said they had watched all or part of the Kony 2012 video – although the most common way of hearing about the campaign was in the media (75%).
63% said they had never heard of the Invisible Children or Joseph Kony before the video.
However, only a small proportion took any form of action as a result of the campaign – 7% pledged support on the website and 5% said they donated or bought the kit.