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  • Mar, 2012

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    Awareness of Kony 2012

    Q. Over the past couple of weeks a video made by the not-for-profit organisation Invisible Children called Kony 2012 was put up on the internet. Have you heard of the Kony2012 video or campaign?

     

    Total

    Men

    Women

    Aged

    18-34

    Aged

    35-54

    Aged 55+

    Yes

    68%

    68%

    68%

    78%

    68%

    56%

    No

    27%

    27%

    27%

    19%

    28%

    37%

    Not sure

    5%

    4%

    5%

    3%

    5%

    7%

    68% said they had heard of the Kony 2012 video or campaign.

    Younger respondents were most likely to be aware of the campaign – although a majority of all demographic groups said they had heard of it.

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  • Mar, 2012

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    Involvement with Kony 2012 Campaign

    Q. Which of the following apply to you?

     

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    I was sent an email link, Facebook message or tweet about this from a friend

    41%

    36%

    45%

    63%

    32%

    18%

    I have read about Kony 2012 in the media

    75%

    73%

    76%

    73%

    74%

    78%

    I searched online for the video

    19%

    18%

    20%

    31%

    14%

    8%

    I watched all of the video Kony 2012

    24%

    20%

    28%

    37%

    17%

    15%

    I watched part of the video Kony 2012

    29%

    28%

    29%

    34%

    26%

    25%

    I visited the Kony 2012 website

    13%

    10%

    15%

    17%

    11%

    7%

    I pledged support to the campaign on the website

    7%

    6%

    8%

    10%

    6%

    4%

    I have donated or bought the kit

    5%

    6%

    5%

    9%

    4%

    3%

    I sent a message to the policymakers and culturalmakers

    5%

    6%

    3%

    7%

    4%

    3%

    Before this video I had not heard of Invisible Children or Joseph Kony

    63%

    57%

    70%

    64%

    63%

    62%

    I have previously supported international aid organisations or campaigns

    42%

    38%

    46%

    43%

    38%

    49%

    * Based on those who have heard of Kony 2012

    Of those aware of the campaign/video, more than half said they had watched all or part of the Kony 2012 video – although the most common way of hearing about the campaign was in the media (75%).

    63% said they had never heard of the Invisible Children or Joseph Kony before the video.

    However, only a small proportion took any form of action as a result of the campaign – 7% pledged support on the website and 5% said they donated or bought the kit.

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