Importance of ETS

Sep 27, 2010

Q. How important for Australia do you think it is for the new Labor Government to move quickly to implement an emissions trading scheme or some other scheme (such as a tax on carbon) to address climate change?

Total Vote Labor Vote Lib/Nat Vote Greens


Very Important 37% 54% 20% 72%
Not that Important 27% 12% 47% 5%
A top priority 13% 18% 6% 40%
Very important 24% 36% 14% 32%
Somewhat important 26% 29% 24% 19%
Not that important 14% 6% 24% 3%
Not important at all 13% 6% 23% 2%
Don’t know 10% 5% 8% 4%

37% of people think it is very important to implement an ETS or other scheme to address climate change.

54% of Labor voters, compared with 20% of Lib/Nat voters think it is very important to implement an ETS or other scheme to address climate change. 72% of Green voters think it is very important to implement an ETS or other scheme to address climate change.

48% of those aged 18-24, compared with 26% of those aged 65+ it is very important to implement an ETS or other scheme to address climate change.

42% of Victorians, compared with 30% of Queenslanders it is very important to implement an ETS or other scheme to address climate change.

There was no significant difference between the genders.

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Welcome to the #politicotragicmedia wankersphere. How can we help?

Sep 27, 2010

US Ambassador Jeffrey Bleich was first up, and with him his security detail – two clean-cut, serious, suited dudes scanning the room during Bleich’s presentation on the Obama presidential campaign’s pioneering use of social media.

The dudes didn’t have much to worry about with this crowd, the only real and present dangers being excessively snarky tweets or a tussle over an ipad charger.

The Media 140 ‘Oz Politics’ conference at Old Parliament House last week brought together Twitter commentators, activists, journalists, academics and politicians, collectively known as the #politicotragicmediawankersphere.

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AFL Grand Final – The Fringe Dwellers Strike Back

Sep 22, 2010

I was once called a ‘Fringe Dweller’.

I was making a rare appearance for Lindisfarne first grade in the Tasmanian Cricket Association.  We had a strong team, with several State players, and would play in the finals the following week.  But we lacked depth – which was why I managed to sneak into the first eleven every now and then.

“I can’t believe we’re getting beaten by Lindisfarne,” ‘an ignorant North Hobart supporter was overheard saying on that fateful day.

“They’ve got some good players, but Prins and Pickett are just Fringe Dwellers.”

The insult cut deep.  We lost our semi-final, and I immediately retired from grade cricket.  Sadly, no one really noticed, and my retirement went unreported in the Hobart media.

(Ironically, the Hobart Mercury did report that I was a ‘debutant’ on at least five separate occasions.  Apparently I never made much of an impression on the local cricket writer).

But now, I can finally revel in my status as a Fringe Dweller – because Fringe Dwellers are about to strike back.

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Get better value out of your (potentially boring) annual trade conference

Sep 21, 2010

Dear Journalist. Our annual trade conference for X will be held on X at X. Snooze and delete.

When the Australian Market and Social Research Society (AMSRS) approached EMC with a request to generate media interest in their annual conference, there was some hesitation. Agencies had not delivered the results the Society had hoped for in the past.

The first step was to do the hard yards, and sift through the presentations and papers of dozens of conference speakers, until we identified a handful of market research papers that were topical and contained unreleased stories we could pitch as new and therefore newsworthy.

The stories were there, and when we pre-interviewed the Presenters, mostly market researchers, we found that they were good ‘talent’ for journalists; chatty, confident and positive. Comments »

The Punch: Stop the presses: the media aren’t that crap

Sep 20, 2010

First Published on The Punch 21/09/2010

Sometimes a response to a polling question comes along that makes you re-evaluate your preconceived ideas, where the public’s refusal to confirm your gut instincts forces you to have a fresh look at the evidence before you.

Spot the popular people.

Spot the popular people in this photo. Pic: Gary Ramage

Asking people to cast stones at the media’s reporting of the federal election seemed like a simple enough exercise, the public would confirm the media did a poor job and we could all wring our hands about democracy once again denied.

But hold the presses. Something is amiss. Fewer than a quarter of respondents to the Essential Report join the party.  One third rate the coverage at election time ‘good’, a further 40 per cent ‘average’. And far more say the media ‘gave fair coverage of all parties’ than thought they favoured a particular side.

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Federal politics – voting intention

Sep 20, 2010

Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

Q. If don’t know -Well which party are you currently leaning to?

2,073 sample size

First preference/leaning to 6 months ago 4 weeks ago 2 weeks ago Last week This week


Liberal 35% 41% 40% 41% 42%
National 3% 3% 3% 3% 3%
Total Lib/Nat 38% 45% 43% 44% 45%
Labor 45% 40% 39% 39% 40%
Greens 9% 10% 11% 10% 9%
Other/Independent 8% 5% 7% 7% 6%


2PP 6 months ago 4 weeks ago 2 weeks ago Last week This week

Total Lib/Nat 44% 50% 49% 50% 50%
Labor 56% 50% 51% 50% 50%

NB.  The data in the above tables comprise 2-week averages derived the first preference/leaning to voting questions.  Respondents who select ‘don’t know’ are not included in the results.  The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2007 election.

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Approval of Julia Gillard

Sep 20, 2010

Q. Do you approve or disapprove of the job Julia Gillard is doing as Prime Minister?

Kevin Rudd Julia Gillard


31 May 5 Jul 19 Jul 26 Jul 2 Aug 9 Aug 16 Aug 20 Sep
Total approve 41% 48% 52% 49% 46% 45% 46% 45%
Total disapprove 47% 27% 30% 33% 38% 40% 40% 37%
Strongly approve 7% 14% 11% 12% 10% 13% 13% 12%
Approve 34% 34% 41% 37% 36% 32% 33% 33%
Disapprove 25% 13% 17% 19% 23% 24% 24% 21%
Strongly disapprove 22% 14% 13% 14% 15% 16% 16% 16%
Don’t know 12% 26% 18% 17% 15% 15% 13% 19%

45% approve Julia Gillard’s performance as Prime Minister and 37% disapprove. Since this question was asked last month, approval has decreased by 1% and disapproval decreased by 3%. 92% of Labor voters approve and only 1% disapprove. Among Liberal/National voters, 10% approve and 75% disapprove.

By gender – men 42% approve/42% disapprove and women 46% approve/32% disapprove.

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Approval of Tony Abbott

Sep 20, 2010

Q. Do you approve or disapprove of the job Tony Abbott is doing as Opposition Leader?

18 Jan 22 Feb 29 Mar 3 May 31 May 5 Jul 2 Aug 16 Aug 20 Sep


Total approve 37% 45% 33% 39% 35% 37% 38% 41% 43%
Total disapprove 37% 36% 50% 43% 50% 47% 48% 44% 37%
Strongly approve 5% 12% 8% 5% 5% 8% 8% 9% 12%
Approve 32% 33% 25% 34% 30% 29% 30% 32% 31%
Disapprove 20% 20% 28% 24% 28% 23% 27% 22% 21%
Strongly disapprove 17% 16% 22% 19% 22% 24% 21% 22% 16%
Don’t know 26% 18% 16% 18% 16% 16% 14% 15% 19%

43% approve Tony Abbott’s performance as Opposition Leader and 37% disapprove. Since this question was asked last month, approval has increased by 2% and disapproval decreased by 7%. 79% of Liberal/National voters approve and 7% disapprove. Among Labor voters, 18% approve and 67% disapprove.

By gender – men 48% approve/37% disapprove and women 37% approve/38% disapprove.

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