Essential Report, personal information, Polling, polls, trust, trust in leaders, trust in media
Q. Thinking about your personal information that you sometimes have to give to organisations and companies, how much trust do you have in following organisations to handle your personal information appropriately?
| A lot of trust | Some trust | Little trust | No trust | Don’t know | |
| The medical profession | 39% | 40% | 12% | 7% | 2% |
| Banks | 19% | 40% | 27% | 13% | 2% |
| Governments | 12% | 38% | 28% | 20% | 2% |
| Australian companies | 6% | 43% | 35% | 13% | 2% |
| On-line companies | 2% | 25% | 41% | 29% | 3% |
| Political parties | 2% | 20% | 34% | 40% | 4% |
| Foreign companies | 1% | 18% | 36% | 41% | 4% |
| The media | 2% | 14% | 35% | 47% | 2% |
Of the organisations measured, the medical profession is the most trusted to handle personal information (79% a lot/some trust). Banks (59%) are trusted more that Governments (50%) or Australian companies (49%).
The media are the least trusted with 82% saying they have little or no trust in them.
People aged under 35 tend to be more trustful with their personal information – especially with Governments (58% a lot/some trust), banks (69%) and on-line companies (35%).
EMC, ER, Essential Media, Essential Question, Essential Report, Federal Leaders, Julia Gillard, Network 10, Network Ten, Polling, polls, tony abbott, trust in leaders
Q. Who do you trust most to deliver good policies for Australia’s future?
(Question commissioned by Network Ten)
| Total | Vote Labor | Vote Lib/Nat | Vote Greens | |
| Julia Gillard | 40% | 81% | 5% | 62% |
| Tony Abbott | 31% | 1% | 72% | 2% |
| Don’t know | 29% | 18% | 23% | 36% |
40% have most trust in Julia Gillard to deliver good policies for Australia’s future and 31% trust Tony Abbott most.
Opinions closely follow party preference although Julia Gillard is overwhelmingly trusted more by Greens voters (62% to 2%).
Women are less trusting of Tony Abbott – 40% of men trust Julia Gillard and 36% trust Tony Abbott while 41% of women trust Julia Gillard and only 26% trust Tony Abbott.
Younger people are also less likely to trust Tony Abbott – those aged 55+ trust Tony Abbott (44%) more than Julia Gillard (36%) while those aged under 35 trust Julia Gillard more (42% Gillard/24% Abbott).
Download the Network Ten Essential Question of the Week. (1.1 MB pdf)
Abbott, Approval of opposition leader, approval of PM, Prime Minister, rudd, trust in leaders
Q. Do you think the Opposition leader Tony Abbott is more or less trustworthy than the average Australian political leader?Q. And do you think the Prime Minister Kevin Rudd is more or less trustworthy than the average Australian political leader?
| Tony Abbott | Kevin Rudd | |
| Total more trustworthy | 20% | 19% |
| Total less trustworthy | 32% | 34% |
| A lot more trustworthy | 8% | 4% |
| A little more trustworthy | 12% | 15% |
| About the same | 40% | 41% |
| A little less trustworthy | 10% | 13% |
| A lot less trustworthy | 22% | 21% |
| Don’t know | 9% | 5% |
Perceptions of trustworthiness were similar for the two leaders – both net negative.
20% believe Tony Abbott to be more trustworthy than the average compared to 32% less trustworthy. For Kevin Rudd the results were 19% more trustworthy and 34% less trustworthy.
47% of Coalition voters think Tony Abbott is more trustworthy and 56% of Labor voters think he is less trustworthy. For Kevin Rudd 40% of Labor voters think he is more trustworthy and 69% of Coalition voters think he is less trustworthy.
Greens voters tend to think Tony Abbott is less trustworthy (55%) and are split on Kevin Rudd (24% more/25% less). Comments »