Leader Attributes – Bill Shorten
Q. Which of the following describe your opinion of the Opposition Leader, Bill Shorten?
29 Oct 14 |
15 Apr |
|
Total 27 May |
Change |
|
Intelligent |
69% |
63% |
66% |
+3 |
|
Hard working |
65% |
60% |
66% |
+6 |
|
Understands the problems facing Australia |
50% |
44% |
53% |
+9 |
|
A capable leader |
49% |
42% |
51% |
+9 |
|
Superficial |
37% |
43% |
42% |
-1 |
|
Good in a crisis |
40% |
36% |
40% |
+4 |
|
Out of touch with ordinary people |
42% |
44% |
39% |
-5 |
|
Trustworthy |
34% |
32% |
36% |
+4 |
|
Arrogant |
35% |
40% |
36% |
-4 |
|
Narrow-minded |
31% |
39% |
35% |
-4 |
|
More honest than most politicians |
27% |
26% |
32% |
+6 |
|
Erratic |
30% |
37% |
32% |
-5 |
|
Aggressive |
31% |
31% |
32% |
+1 |
|
Visionary |
33% |
28% |
30% |
+2 |
|
Intolerant |
30% |
32% |
29% |
-3 |
Bill Shorten’s key attributes were intelligent (66%), hard working (66%), understands the problems facing Australia (53%) and a capable leader (51%).
Since April, the largest shifts have been for a capable leader (+9), understands the problems facing Australia (+9), hard working (+6) and more honest than most politicians (+6).
Leader Attributes – Bill Shorten
Q. Which of the following describe your opinion of the Opposition Leader, Bill Shorten?
29 Oct 14 |
|
Total 15 Apr |
Change |
|
Intelligent |
69% |
63% |
-6 |
|
Hard working |
65% |
60% |
-5 |
|
Understands the problems facing Australia |
50% |
44% |
-6 |
|
Out of touch with ordinary people |
42% |
44% |
+2 |
|
Superficial |
37% |
43% |
+6 |
|
A capable leader |
49% |
42% |
-7 |
|
Arrogant |
35% |
40% |
+5 |
|
Narrow-minded |
31% |
39% |
+8 |
|
Erratic |
30% |
37% |
+7 |
|
Good in a crisis |
40% |
36% |
-4 |
|
Trustworthy |
34% |
32% |
-2 |
|
Intolerant |
30% |
32% |
+2 |
|
Aggressive |
31% |
31% |
– |
|
Visionary |
33% |
28% |
-5 |
|
More honest than most politicians |
27% |
26% |
-1 |
Bill Shorten’s key attributes were intelligent (63%), hard working (60%), understands the problems facing Australia (44%) and out of touch with ordinary people (44%). Since October, the largest shifts have been for narrow-minded (+8), a capable leader (-7), erratic (+7), intelligent (-6), understands the problems facing Australia (-6) and superficial (+6).
Leader attributes – comparisons
Rudd |
Abbott |
|
Difference |
|
Good in a crisis |
52% |
39% |
+13 |
|
Intelligent |
74% |
63% |
+9 |
|
Arrogant |
60% |
52% |
+8 |
|
A capable leader |
54% |
46% |
+8 |
|
Erratic |
51% |
43% |
+8 |
|
Visionary |
42% |
35% |
+7 |
|
Understands the problems facing Australia |
53% |
46% |
+7 |
|
Superficial |
54% |
48% |
+6 |
|
Aggressive |
53% |
47% |
+6 |
|
More honest than most politicians |
35% |
34% |
+1 |
|
Hard-working |
70% |
71% |
-1 |
|
Intolerant |
46% |
47% |
-1 |
|
Trustworthy |
35% |
38% |
-3 |
|
Out of touch with ordinary people |
46% |
52% |
-6 |
|
Narrow-minded |
38% |
55% |
-17 |
Compared to Tony Abbott, Kevin Rudd is much likely to be considered good in a crisis (+13), intelligent (+9), arrogant (+8), a capable leader (+8), erratic (+8), visionary (+7) and understands the problems facing Australia (+7).
Tony Abbott is regarded by more respondents to be narrow-minded (-17) and out of touch with ordinary people (-6).
Leader attributes – Julia Gillard
Q. Which of the following describe your opinion of the Prime Minister, Julia Gillard?
5 Jul 10 |
27 Jun 11 |
2 Apr 12 |
14 Jan 13 |
2 Apr 13 |
|
23 Jun 13 |
Change |
|
Hard-working |
89% |
75% |
65% |
72% |
66% |
71% |
+5 |
|
Intelligent |
87% |
73% |
61% |
72% |
69% |
69% |
– |
|
Out of touch with ordinary people |
35% |
60% |
65% |
53% |
64% |
57% |
-7 |
|
Superficial |
52% |
54% |
46% |
55% |
49% |
-6 |
||
Arrogant |
37% |
48% |
53% |
47% |
55% |
48% |
-7 |
|
Erratic |
– |
– |
– |
40% |
55% |
47% |
-8 |
|
Narrow-minded |
28% |
46% |
53% |
45% |
55% |
46% |
-9 |
|
Aggressive |
– |
– |
– |
46% |
55% |
45% |
-10 |
|
A capable leader |
72% |
42% |
38% |
50% |
37% |
44% |
+7 |
|
Understands the problems facing Australia |
68% |
44% |
41% |
47% |
37% |
42% |
+5 |
|
Good in a crisis |
61% |
41% |
36% |
50% |
44% |
41% |
-3 |
|
Intolerant |
– |
– |
– |
37% |
49% |
39% |
-10 |
|
Visionary |
48% |
26% |
25% |
29% |
30% |
32% |
+2 |
|
More honest than most politicians |
45% |
29% |
26% |
30% |
27% |
30% |
+3 |
|
Trustworthy |
49% |
30% |
25% |
32% |
25% |
30% |
+5 |
Julia Gillard’s key attributes were hard-working (71%), intelligent (69%), out of touch with ordinary people (57%), superficial (49%), arrogant (48%), and erratic (47%). Almost all positive leader attributes for Gillard moved up and the negative attributes moved down from the last time the question was polled in April. The biggest shifts were for aggressive (-10), intolerant (-10), narrow-minded (-9), erratic (-8), a capable leader (+7), arrogant (-7) and out of touch with ordinary people (-7).
Leader attributes – comparisons
Gillard |
Abbott |
|
Difference |
|
Intelligent |
69% |
62% |
+7 |
|
Out of touch with ordinary people |
57% |
52% |
+5 |
|
Good in a crisis |
41% |
38% |
+3 |
|
Hard-working |
71% |
68% |
+3 |
|
Visionary |
32% |
30% |
+2 |
|
More honest than most politicians |
30% |
29% |
+1 |
|
Superficial |
49% |
49% |
– |
|
Erratic |
47% |
47% |
– |
|
A capable leader |
44% |
44% |
– |
|
Trustworthy |
30% |
31% |
-1 |
|
Understands the problems facing Australia |
42% |
44% |
-2 |
|
Aggressive |
45% |
51% |
-6 |
|
Narrow-minded |
46% |
55% |
-9 |
|
Intolerant |
39% |
48% |
-9 |
|
Arrogant |
48% |
59% |
-9 |
Compared to Tony Abbott, Julia Gillard is more likely to be considered intelligent (+7) and out of touch with ordinary people (+5).
Tony Abbott is regarded by more respondents to be arrogant (-9), intolerant (-9), narrow-minded (-9) and aggressive (-6).
Leader Attributes – Julia Gillard
Q. Which of the following describe your opinion of the Prime Minister, Julia Gillard?
5 Jul 10 |
4 Oct 10 |
7 Feb 11 |
27 Jun 11 |
2 Apr 12 |
17 Sept 12 |
14 Jan 13 |
Change |
|
Intelligent |
87% |
81% |
75% |
73% |
61% |
68% |
72% |
+4% |
Hard-working |
89% |
82% |
76% |
75% |
65% |
69% |
72% |
+3% |
A capable leader |
72% |
59% |
52% |
42% |
38% |
43% |
50% |
+7% |
Arrogant |
37% |
39% |
44% |
48% |
53% |
46% |
47% |
+1% |
Out of touch with ordinary people |
35% |
44% |
50% |
60% |
65% |
56% |
53% |
-3% |
Understands the problems facing Australia |
68% |
55% |
52% |
44% |
41% |
43% |
47% |
+4% |
Visionary |
48% |
38% |
30% |
26% |
25% |
31% |
29% |
-2% |
Superficial |
|
|
51% |
52% |
54% |
46% |
46% |
– |
Good in a crisis |
61% |
46% |
46% |
41% |
36% |
43% |
50% |
+7% |
Narrow-minded |
28% |
35% |
43% |
46% |
53% |
46% |
45% |
-1% |
More honest than most politicians |
45% |
37% |
37% |
29% |
26% |
31% |
30% |
-1% |
Trustworthy |
49% |
42% |
40% |
30% |
25% |
30% |
32% |
+2% |
Intolerant |
– |
– |
– |
– |
– |
37% |
37% |
– |
Aggressive |
– |
– |
– |
– |
– |
42% |
46% |
+4% |
Erratic |
– |
– |
– |
– |
– |
43% |
40% |
-3% |
Gillard’s key attributes were hard-working (72%), intelligent (72%), out of touch with ordinary people (53%), a capable leader (50%) and good in a crisis (50%). Almost all positive leader attributes for Gillard moved up from the last time the question was polled in September 2012. The biggest shifts on the positive attributes were on a capable leader (+7%) and good in a crisis (+7%).
Leader Attributes – Tony Abbott
Q. Which of the following describe your opinion of the Opposition Leader, Tony Abbott?
5 Jul 10 |
4 Oct 10 |
7 Feb 11 |
27 Jun 11 |
2 Apr 12 |
17 Sept 12 |
14 Jan 13 |
Change |
|
Intelligent |
70% |
71% |
64% |
61% |
56% |
62% |
64% |
+2% |
Hard-working |
76% |
78% |
72% |
75% |
68% |
67% |
70% |
+3% |
A capable leader |
47% |
52% |
48% |
45% |
41% |
37% |
43% |
+6% |
Arrogant |
59% |
60% |
58% |
60% |
61% |
63% |
61% |
-2% |
Out of touch with ordinary people |
57% |
53% |
54% |
57% |
54% |
57% |
54% |
-3% |
Understands the problems facing Australia |
50% |
53% |
50% |
48% |
49% |
43% |
47% |
+4% |
Visionary |
32% |
31% |
27% |
27% |
26% |
29% |
28% |
-1% |
Superficial |
|
|
45% |
49% |
49% |
51% |
48% |
-3% |
Good in a crisis |
40% |
42% |
41% |
40% |
36% |
35% |
39% |
+4% |
Narrow-minded |
56% |
53% |
51% |
54% |
54% |
59% |
56% |
-3% |
More honest than most politicians |
33% |
32% |
31% |
32% |
30% |
27% |
29% |
+2% |
Trustworthy |
33% |
35% |
34% |
32% |
32% |
30% |
33% |
+3% |
Intolerant |
– |
– |
– |
– |
– |
53% |
49% |
-4% |
Aggressive |
– |
– |
– |
– |
– |
59% |
55% |
-4% |
Erratic |
– |
– |
– |
– |
– |
51% |
51% |
– |
Abbott’s key attributes were hard-working (70%), intelligent (64%), arrogant (61%), narrow-minded (56%), aggressive (55%) and out of touch with ordinary people (54%).
Since September last year, Tony Abbott has improved his ratings a little on most positive attributes – the biggest shift being for a capable leader (+6%).
Leader attributes – comparisons
Gillard |
Abbott |
Difference |
|
Intelligent |
72% |
64% |
+8% |
Hard-working |
72% |
70% |
+2% |
A capable leader |
50% |
43% |
+7% |
Arrogant |
47% |
61% |
-14% |
Out of touch with ordinary people |
53% |
54% |
-1% |
Understands the problems facing Australia |
47% |
47% |
– |
Visionary |
29% |
28% |
+1% |
Superficial |
46% |
48% |
-2% |
Good in a crisis |
50% |
39% |
+11% |
Narrow-minded |
45% |
56% |
-11% |
More honest than most politicians |
30% |
29% |
+1% |
Trustworthy |
32% |
33% |
-1% |
Intolerant |
37% |
49% |
-12% |
Aggressive |
46% |
55% |
-9% |
Erratic |
40% |
51% |
-11% |
Compared to Tony Abbott, Julia Gillard is seen as more likely to be considered good in a crisis (+11%), intelligent (+8%) and a capable leader (+7%).
Abbott is regarded by significantly more respondents to be arrogant (+14%), narrow minded (+11%), intolerant (+12%) and erratic (+11%).

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