US Ambassador Jeffrey Bleich was first up, and with him his security detail – two clean-cut, serious, suited dudes scanning the room during Bleich’s presentation on the Obama presidential campaign’s pioneering use of social media.
The dudes didn’t have much to worry about with this crowd, the only real and present dangers being excessively snarky tweets or a tussle over an ipad charger.
The Media 140 ‘Oz Politics’ conference at Old Parliament House last week brought together Twitter commentators, activists, journalists, academics and politicians, collectively known as the #politicotragicmediawankersphere.
When we set up facebook ads for the WA Prison Officers Union campaign we didn’t expect the interested audience to reflect such a polarized gender divide.
Contrary to our assumptions; that risks faced by Prison Officers would be interesting to men, the overwhelming response to our facebook ads were from women.
In the first few days, the hit rate was to 331 women : 2 men.
And this was from a pool of 260,260 possible impressions.
We’ve since lowered the budget for targeting men and upped the budget for ads targeting women with our Respect the Risk facebook ads.
One week down the track and the results continue to shine with the estrogen-domination that our political leadership change has reflected! Comments »
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