231012, Blogs, Facebook, Google+, news websites, newspaper websites, online media, political campaigns, social campaigns, Twitter
Q. How important are the following online media to you personally for news and information?
|
Total very/quite important |
Very important |
Quiet important |
A little important |
Not important |
Can’t say |
|
|
52% |
24% |
28% |
26% |
19% |
3% |
|
| Newspaper websites |
43% |
17% |
26% |
29% |
24% |
4% |
| Other news websites |
41% |
14% |
27% |
29% |
27% |
4% |
|
28% |
13% |
15% |
23% |
48% |
2% |
|
| Websites about social and political campaigns |
16% |
4% |
12% |
21% |
57% |
6% |
| Blogs |
12% |
3% |
9% |
21% |
62% |
6% |
|
9% |
3% |
6% |
8% |
75% |
8% |
Google is the most important source of news and information (52% very/quite important). Although Facebook tends to be used more frequently, it is not as important as news websites for news and information.
Google is more important to – aged 18-24 (71% very/quite important), aged 25-34 (59%) and incomes over $1,600 pw (57%).
Newspaper websites are more important to – aged 25-34 (54% very/quite important) and incomes over $1,000 pw (51%).
Other news websites are more important to – aged 25-34 (50% very/quite important).
Facebook is more important to – aged 18-24 (51% very/quite important) and aged 25-34 (43%).
Websites about social and political campaigns are more important to – aged 18-24 (23% very/quite important), aged 25-34 (25%) and Greens voters (33%).
Blogs are more important to – aged 18-24 (19% very/quite important), aged 25-34 (21%) and Greens voters (23%).
Twitter is more important to – aged 18-24 (17% very/quite important) and aged 25-34 (20%).
13 August 2012, 130812, anxious, checking emails, Facebook, Social Media, technology addiction, Twitter
Q. If you can’t check the following every 15 minutes do you get anxious?
|
Total |
Aged 18-24 |
Aged 25-34 |
|
| Text messages |
9% |
18% |
15% |
| Mobile phone calls |
8% |
11% |
16% |
| Social media (e.g. Facebook, Twitter) |
6% |
8% |
13% |
| Personal e-mail |
7% |
6% |
15% |
| Work email |
8% |
6% |
14% |
| Voice mail |
4% |
– |
11% |
9% say they get anxious if they can’t check their text messages every 15 minutes and 8% get anxious about mobile phone calls and work emails.
18% of those aged 18-24 get anxious about checking text messages every 15 minutes but are less concerned about social media and emails.
More than one in ten people aged 25-34 get anxious about checking each media every 15 minutes – especially mobile phone calls (16%), text messages (15%) and personal emails (15%).
26 June 2012, 260612, Apple, Facebook, Fairfax, Google+, journalism, mass media, new media, news limited, Stuart Washington, traditional media
Stuart Washington says technology is transforming journalism but just how our future media will look is still unknown.
The massive cuts to Fairfax and News Limited is part of the worldwide trend pitting newspapers against online media.
But what will bloggers and twitterers “link” to if traditional media is decimated? Who will fund investigative journalism? And will opinion be reduced to the “comments” section of blogs where extreme views and abuse proliferate?
International digital businesses like Google, Apple and Facebook are radically changing (and profiting) from the new media landscape yet pay minimal tax rates. Google paid just $74,000 in taxes in Australia last year despite $1 billion in revenue, while traditional media companies are struggling to stay afloat as their advertising clients drift to the cheaper and trackable world of online.
Fairfax journalist Stuart Washington tells 3Q his concerns about the brave new digital world.
Essential Report, Facebook, Polling, polls, Social Media, Twitter
Q. The British Prime Minister has suggested that in situations such as the recent riots, people should be banned from using social media such as Twitter and Facebook. Do you agree or disagree.
| Total | Vote Labor | Vote Lib/Nat | Vote Greens | Aged 18-34 | Aged 35-54 | Aged 55+ | Use frequently | Use sometimes | Use occasionally | Never use | |
| Total agree | 47% | 51% | 51% | 22% | 29% | 52% | 62% | 27% | 55% | 52% | 64% |
| Total disagree | 39% | 38% | 36% | 65% | 59% | 31% | 29% | 62% | 31% | 31% | 25% |
| Strongly agree | 24% | 25% | 26% | 5% | 10% | 28% | 35% | 14% | 16% | 24% | 40% |
| Agree | 23% | 26% | 25% | 17% | 19% | 24% | 27% | 13% | 39% | 28% | 24% |
| Disagree | 24% | 25% | 21% | 34% | 30% | 24% | 20% | 35% | 20% | 21% | 17% |
| Strongly disagree | 15% | 13% | 15% | 31% | 29% | 9% | 9% | 27% | 11% | 10% | 8% |
| Don’t know | 13% | 11% | 13% | 13% | 13% | 16% | 9% | 10% | 13% | 16% | 11% |
47% agreed with the suggestion to ban people from using social media in particular situations such as the recent UK riots and 39% disagreed.
Those most likely to disagree were Greens voters (65%) and people aged 18-34 (59%).
Responses were strongly associated with usage. 62% of those who use social media frequently disagreed compared to 31% of those who use sometimes/occasionally and 25% of those who never use.
Essential Report, Facebook, Polling, polls, Social Media, Twitter
Q. How often do you personally use social media such as Twitter and Facebook?
| Total | Vote Labor | Vote Lib/Nat | Vote Greens | Aged 18-34 | Aged 35-54 | Aged 55+ | |
| Frequently | 34% | 34% | 30% | 48% | 58% | 27% | 18% |
| Sometimes | 17% | 19% | 16% | 22% | 19% | 19% | 11% |
| Occasionally | 18% | 12% | 21% | 14% | 10% | 21% | 22% |
| Never | 30% | 33% | 32% | 15% | 10% | 32% | 49% |
| Don’t know | 1% | 2% | * | 1% | 3% | 1% | – |
34% said they used social media frequently, 17% sometimes and 18% occasionally. 30% said they never used social media.
By age, 58% of 18-34’s said they used it frequently compared to only 18% of over 55’s. 41% of women used it frequently compared to 28% of men. Those on higher incomes were also more likely to use social media frequently – 37% of those earning $1,000+pw compared to 27% of those earning under $1,000pw.
#politicotragicmediawankersphere, Campaigning, Facebook, Jackie Woods, Social Media, Twitter
US Ambassador Jeffrey Bleich was first up, and with him his security detail – two clean-cut, serious, suited dudes scanning the room during Bleich’s presentation on the Obama presidential campaign’s pioneering use of social media.
The dudes didn’t have much to worry about with this crowd, the only real and present dangers being excessively snarky tweets or a tussle over an ipad charger.
The Media 140 ‘Oz Politics’ conference at Old Parliament House last week brought together Twitter commentators, activists, journalists, academics and politicians, collectively known as the #politicotragicmediawankersphere.
When we set up facebook ads for the WA Prison Officers Union campaign we didn’t expect the interested audience to reflect such a polarized gender divide.
Contrary to our assumptions; that risks faced by Prison Officers would be interesting to men, the overwhelming response to our facebook ads were from women.
In the first few days, the hit rate was to 331 women : 2 men.
And this was from a pool of 260,260 possible impressions.
We’ve since lowered the budget for targeting men and upped the budget for ads targeting women with our Respect the Risk facebook ads.
One week down the track and the results continue to shine with the estrogen-domination that our political leadership change has reflected! Comments »