Q. How much sexism and discrimination against women do you think currently occurs in the following?

A majority of respondents think there is a lot or some sexism in politics (61%), advertising (59%), sport (58%), the media (56%) and workplaces (55%).

Women were more likely to think there is a lot or some sexism in all areas – but especially advertising (men 50%/women 67%) and sport (50%/66%).

37% of women think there is a lot of sexism/discrimination in advertising, 31% in sport and 29% in politics.

When we set up facebook ads for the WA Prison Officers Union campaign we didn’t expect the interested audience to reflect such a polarized gender divide.

Contrary to our assumptions; that risks faced by Prison Officers would be interesting to men, the overwhelming response to our facebook ads were from women.

In the first few days, the hit rate was to 331 women : 2 men.

And this was from a pool of 260,260 possible impressions.

We’ve since lowered the budget for targeting men and upped the budget for ads targeting women with our Respect the Risk facebook ads.

One week down the track and the results continue to shine with the estrogen-domination that our political leadership change has reflected! Comments »

 Q. Thinking about the proposed resources super profits tax and the current advertising by the Government and the mining companies, who is more believable – the Government or the mining companies?

 Respondents were divided over the believability of advertising by the Government and the mining industry of the proposed resources super profits tax.

 36% think the mining companies’ advertising is more believable and 33% think the Government’s is more believable. 31% don’t know which is more believable.

 Opinions are closely associated with voting intention. 62% of Labor voters think the Government’s advertising is more believable and 68% of Liberal/National voters favour the mining companies’. Greens voters are more likely to believe the Government (51%/20%).

There is a significant difference in opinion by gender – men are more likely to believe the Government (Govt. 41%/Mining cos. 36%/Don’t know 24%) and women more likely to believe the mining companies or say they don’t know (26%/35%/38%). Comments »