Essential Report

Mining Tax Advertising

Jun 7, 2010

 Q. Thinking about the proposed resources super profits tax and the current advertising by the Government and the mining companies, who is more believable – the Government or the mining companies?

  Total Vote Labor Vote Lib/Nat Vote Greens Vote Other/Ind.
The Government 33% 62% 9% 51% 28%
The mining companies 36% 11% 68% 20% 37%
Don’t know 31% 28% 23% 29% 35%

 Respondents were divided over the believability of advertising by the Government and the mining industry of the proposed resources super profits tax.

 36% think the mining companies’ advertising is more believable and 33% think the Government’s is more believable. 31% don’t know which is more believable.

 Opinions are closely associated with voting intention. 62% of Labor voters think the Government’s advertising is more believable and 68% of Liberal/National voters favour the mining companies’. Greens voters are more likely to believe the Government (51%/20%).

There is a significant difference in opinion by gender – men are more likely to believe the Government (Govt. 41%/Mining cos. 36%/Don’t know 24%) and women more likely to believe the mining companies or say they don’t know (26%/35%/38%).

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