Importance of ETS

Sep 27, 2010

Q. How important for Australia do you think it is for the new Labor Government to move quickly to implement an emissions trading scheme or some other scheme (such as a tax on carbon) to address climate change?

Total Vote Labor Vote Lib/Nat Vote Greens

Very Important 37% 54% 20% 72%
Not that Important 27% 12% 47% 5%
A top priority 13% 18% 6% 40%
Very important 24% 36% 14% 32%
Somewhat important 26% 29% 24% 19%
Not that important 14% 6% 24% 3%
Not important at all 13% 6% 23% 2%
Don’t know 10% 5% 8% 4%

37% of people think it is very important to implement an ETS or other scheme to address climate change.

54% of Labor voters, compared with 20% of Lib/Nat voters think it is very important to implement an ETS or other scheme to address climate change. 72% of Green voters think it is very important to implement an ETS or other scheme to address climate change.

48% of those aged 18-24, compared with 26% of those aged 65+ it is very important to implement an ETS or other scheme to address climate change.

42% of Victorians, compared with 30% of Queenslanders it is very important to implement an ETS or other scheme to address climate change.

There was no significant difference between the genders.

Comments »

Get better value out of your (potentially boring) annual trade conference

Sep 21, 2010

Dear Journalist. Our annual trade conference for X will be held on X at X. Snooze and delete.

When the Australian Market and Social Research Society (AMSRS) approached EMC with a request to generate media interest in their annual conference, there was some hesitation. Agencies had not delivered the results the Society had hoped for in the past.

The first step was to do the hard yards, and sift through the presentations and papers of dozens of conference speakers, until we identified a handful of market research papers that were topical and contained unreleased stories we could pitch as new and therefore newsworthy.

The stories were there, and when we pre-interviewed the Presenters, mostly market researchers, we found that they were good ‘talent’ for journalists; chatty, confident and positive. Comments »

The Punch: Stop the presses: the media aren’t that crap

Sep 20, 2010

First Published on The Punch 21/09/2010

Sometimes a response to a polling question comes along that makes you re-evaluate your preconceived ideas, where the public’s refusal to confirm your gut instincts forces you to have a fresh look at the evidence before you.

Spot the popular people.

Spot the popular people in this photo. Pic: Gary Ramage

Asking people to cast stones at the media’s reporting of the federal election seemed like a simple enough exercise, the public would confirm the media did a poor job and we could all wring our hands about democracy once again denied.

But hold the presses. Something is amiss. Fewer than a quarter of respondents to the Essential Report join the party.  One third rate the coverage at election time ‘good’, a further 40 per cent ‘average’. And far more say the media ‘gave fair coverage of all parties’ than thought they favoured a particular side.

Comments »

The Punch: 10 handy stress-relief tips for furious Aussie conservatives

Sep 14, 2010

First Published on The Punch 14/09/2010

As a long-suffering leftie, I thought it was just my fragile ego that was picking up an increase in the intensity of the bucketing I have been receiving from my Punch fan club in recent weeks.

Australia, in happier times.

Australia, in happier times.

But now we have statistical evidence to prove that the federal election has transformed average Liberal voters from mildly dysfunctional union–baiters into feral class warriors who want to tear down a system that no longer works for them.

Comments »

The Punch: 10 reasons we want to go back to the polls

Sep 7, 2010

First Published on The Punch 07/09/2010

Just when it looked like the prospect of a hung Parliament had taken us to a new paradigm of political discourse, where nice trumps nasty and diversity of opinion is respected, the public has sent a clear message: enough already!

After railing against stage-managed elections, two weeks of introspection and pandering to the wishes of non-aligned members has the public calling for a recommencement of hostilities.

According to this week’s Essential Report, a majority of voters want a new election – and even more (70 per cent) believe a new poll is inevitable.

Essential Media Communications

Q. Do you think Australia should have another Federal election in the next 12 months?

Comments »

The Punch: This election was not the ranga revolution predicted

Aug 31, 2010

First Published on The Punch 31/08/2010

When the political history of 2010 is written, every element of the closest election in a generation will be rightly scrutinized. The winning side will get home by a hair’s breadth ­ but could it be hair that determines the result?
Because there is a minority group whose natural connection with their chief advocate did not translate into votes on August 22 ­ Australia’s rangas turned on Julia Gillard at the moment she needed their support most.

Exclusive hair-based research from the Punch shows that redheads turned their locks away from Gillard, being the least likely hair coloured group to support the ALP.

Essential Media Communications

Source: Essential Media Communications

Comments »

The Punch: Yes we will: remembering a campaign that never was

Aug 24, 2010

First Published on The Punch 24/08/2010

What a great night to be Labor. As the Party swept back into office with a mandate to lead global action on climate change it seemed like the entire nation had grown a few inches taller.

Smile Julia Gillard

Winning smile….if only. Photo: Gary Ramage

The energy on the ground made the excitement of Kevin 07’s electoral triumph seem like a mere entrée to the main, as thousands of young people on booths around Australia literally enthused swinging voters into embracing the future.

Comments »

The Punch: Seven cautionary tales for people who want to win

Aug 17, 2010

First Published on The Punch 17/08/2010

The last week of elections is white line fever time. It’s the moment when history is written and the stakes are amplified and everything counts from the fliers, to the bunting, to the final ads, to the body language.

Just over 14 million Australians are registered to vote this Saturday – and if you believe the figure that 10 per cent don’t make up their mind until election day that means that the 1.4 million people who will decide this election are still in play.

Comments »


Read Essential's ongoing research on the public response to Covid-19.

Download this week's Report

Sign up for updates

Receive the Essential Report in your inbox.
  • This field is for validation purposes and should be left unchanged.