Get better value out of your (potentially boring) annual trade conference

Dear Journalist. Our annual trade conference for X will be held on X at X. Snooze and delete.

When the Australian Market and Social Research Society (AMSRS) approached EMC with a request to generate media interest in their annual conference, there was some hesitation. Agencies had not delivered the results the Society had hoped for in the past.

The first step was to do the hard yards, and sift through the presentations and papers of dozens of conference speakers, until we identified a handful of market research papers that were topical and contained unreleased stories we could pitch as new and therefore newsworthy.

The stories were there, and when we pre-interviewed the Presenters, mostly market researchers, we found that they were good ‘talent’ for journalists; chatty, confident and positive. Comments »