Essential Report

The Punch: 10 reasons why the Liberals are right about the interweb

Sep 28, 2010

First Published on The Punch 28/9/2010

It’s time to put an end to all this partisan negativity. At a time when people are looking to our leaders for vision, it is great to see a political party step up with a long-term vision for the nation.

I am referring of course to the Coalition’s decision to destroy the National Broadband Network and all who promote it and instead uphold Australian values by promoting a more leisurely pace of download.

While the public may be firmly behind the NBN as detailed in today’s Essential Report, I wonder how many have really thought through the implications of faster efficient broadband on their already busy and cluttered lives.

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The Punch: Stop the presses: the media aren’t that crap

Sep 20, 2010

First Published on The Punch 21/09/2010

Sometimes a response to a polling question comes along that makes you re-evaluate your preconceived ideas, where the public’s refusal to confirm your gut instincts forces you to have a fresh look at the evidence before you.

Spot the popular people.

Spot the popular people in this photo. Pic: Gary Ramage

Asking people to cast stones at the media’s reporting of the federal election seemed like a simple enough exercise, the public would confirm the media did a poor job and we could all wring our hands about democracy once again denied.

But hold the presses. Something is amiss. Fewer than a quarter of respondents to the Essential Report join the party.  One third rate the coverage at election time ‘good’, a further 40 per cent ‘average’. And far more say the media ‘gave fair coverage of all parties’ than thought they favoured a particular side.

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The Punch: 10 handy stress-relief tips for furious Aussie conservatives

Sep 14, 2010

First Published on The Punch 14/09/2010

As a long-suffering leftie, I thought it was just my fragile ego that was picking up an increase in the intensity of the bucketing I have been receiving from my Punch fan club in recent weeks.

Australia, in happier times.

Australia, in happier times.

But now we have statistical evidence to prove that the federal election has transformed average Liberal voters from mildly dysfunctional union–baiters into feral class warriors who want to tear down a system that no longer works for them.

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The Punch: 10 reasons we want to go back to the polls

Sep 7, 2010

First Published on The Punch 07/09/2010

Just when it looked like the prospect of a hung Parliament had taken us to a new paradigm of political discourse, where nice trumps nasty and diversity of opinion is respected, the public has sent a clear message: enough already!

After railing against stage-managed elections, two weeks of introspection and pandering to the wishes of non-aligned members has the public calling for a recommencement of hostilities.

According to this week’s Essential Report, a majority of voters want a new election – and even more (70 per cent) believe a new poll is inevitable.

Essential Media Communications

Q. Do you think Australia should have another Federal election in the next 12 months?

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The Punch: This election was not the ranga revolution predicted

Aug 31, 2010

First Published on The Punch 31/08/2010

When the political history of 2010 is written, every element of the closest election in a generation will be rightly scrutinized. The winning side will get home by a hair’s breadth ­ but could it be hair that determines the result?
Because there is a minority group whose natural connection with their chief advocate did not translate into votes on August 22 ­ Australia’s rangas turned on Julia Gillard at the moment she needed their support most.

Exclusive hair-based research from the Punch shows that redheads turned their locks away from Gillard, being the least likely hair coloured group to support the ALP.

Essential Media Communications

Source: Essential Media Communications

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The Punch: Yes we will: remembering a campaign that never was

Aug 24, 2010

First Published on The Punch 24/08/2010

What a great night to be Labor. As the Party swept back into office with a mandate to lead global action on climate change it seemed like the entire nation had grown a few inches taller.

Smile Julia Gillard

Winning smile….if only. Photo: Gary Ramage

The energy on the ground made the excitement of Kevin 07’s electoral triumph seem like a mere entrée to the main, as thousands of young people on booths around Australia literally enthused swinging voters into embracing the future.

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The Punch: Seven cautionary tales for people who want to win

Aug 17, 2010

First Published on The Punch 17/08/2010

The last week of elections is white line fever time. It’s the moment when history is written and the stakes are amplified and everything counts from the fliers, to the bunting, to the final ads, to the body language.

Just over 14 million Australians are registered to vote this Saturday – and if you believe the figure that 10 per cent don’t make up their mind until election day that means that the 1.4 million people who will decide this election are still in play.

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The Punch: Remembering ‘Abbott’s dad’: top 10 Howard era memories

Aug 11, 2010

First Published on The Punch 10/8/2010

Goldfish have a neat survival mechanism to prevent them ever getting bored – by the time they have swum around the bowl they have forgotten the previous lap. It makes them a lot like voters at election time.

This is why we are grateful when our failed candidates enter the fray to remind us of why we voted against them. And while Mark Latham has rightly been drawing attention, like onlookers to a car crash, another leader took centre stage over the weekend to take us back to meaner and trickier times.

As he moved in to give Tony Abbott a man-hug at the Liberal launch, John Howard reminded us of many of Australia’s most forgettable moments. Given that Abbott is running on a “re-elect the Howard Government” ticket it is worth dwelling on our former Prime Minister’s Ten Most Notable Contributions to the Nation.

Downward Envy – John Howard trained Australians to look down the chain when we were feeling low – welfare cheats, single mums, dole bludgers, these were the people making life hard for decent Australians. As profit levels soared and CEO wages sky-rocketed, we tut-tutted the Paxtons. Comments »



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