Essential Report

News Sources – Weekdays

Dec 13, 2010

Q. Thinking about where you get your news, on an average weekday which of the following media would you use?

  Total Vote Labor Vote Lib/Nat Vote Greens
Daily newspaper 42% 42% 47% 38%
Commercial (free-to-air) TV news 64% 68% 67% 57%
ABC TV news 32% 34% 34% 32%
SBS TV news 12% 10% 11% 19%
Pay TV news 10% 11% 11% 6%
Commercial radio news 27% 23% 34% 20%
ABC radio news 17% 17% 17% 22%
Internet news sites – e.g. newspaper sites, ABC, etc 55% 54% 59% 56%
Internet blogs 6% 4% 7% 10%
None of them 5% 2% 3% 10%

The most commonly used news sources on weekdays are commercial TV news (64%), internet news sites (55%) and newspapers (42%).

Respondents aged 45+ were more likely to use commercial TV news (70%), newspapers (48%), and ABC TV news (43%). Those aged under 35 were more likely to access internet news sites (60%) and less likely to read newspapers (36%). Comments »

News Sources – Weekends

Dec 13, 2010

Q. And where do you get your news on an average weekend?

  Total Vote Labor Vote Lib/Nat Vote Greens
Weekend newspaper 50% 51% 56% 43%
Commercial (free-to-air) TV news 59% 64% 62% 42%
ABC TV news 28% 29% 30% 29%
SBS TV news 10% 9% 10% 13%
Pay TV news 9% 9% 10% 3%
Commercial radio news 17% 15% 22% 10%
ABC radio news 13% 13% 14% 17%
Internet news sites – e.g. newspaper sites, ABC, etc 42% 41% 43% 42%
Internet blogs 4% 2% 4% 8%
None of them 6% 4% 3% 15%

 The most commonly used news sources on weekends are commercial TV news (59%), newspapers (50%) and internet news sites (42%). Respondents were more likely to read newspapers on weekends than weekdays (42% weekdays/50% weekends) but less likely to view commercial TV news (64%/59%) or internet news sites (55%/42%).

Respondents aged 55+ were more likely to use commercial TV news (65%), newspapers (61%), and ABC TV news (46%). Comments »

Trust in News Sources

Dec 13, 2010

Q. Please rate your level of trust in the news and information from each source.

 

Total always/usually trustworthy

Always trustworthy

Usually trustworthy

Seldom trustworthy

I do not trust it at all

Don’t know

ABC TV news 82% 21% 61% 7% 3% 8%
SBS TV news 78% 19% 59% 8% 2% 12%
ABC radio news 78% 18% 60% 8% 3% 12%
Commercial (free-to-air) TV news 69% 5% 64% 20% 6% 5%
Internet news sites – e.g. newspaper sites, ABC, etc 66% 5% 61% 18% 4% 12%
Newspapers 65% 3% 62% 22% 7% 6%
Commercial radio news 62% 4% 58% 19% 8% 11%
Pay TV news 48% 4% 44% 14% 6% 32%
Internet blogs 17% 1% 16% 31% 26% 26%

 The most trusted news sources were ABC TV news (82%), ABC radio news (78%) and SBS TV news (78%).

The least trustworthy were internet blogs (57% seldom/no trust), newspapers (29%), commercial radio news (27%) and commercial TV news (26%).

Women were more likely than men to trust commercial TV news (75%/62%), newspapers (68%/63%) and commercial radio news (68%/55%). Comments »

Trust in TV News and Current Affairs

Nov 1, 2010

Q. How much trust do you have in the news and current affairs on the following TV channels?

  A lot of trust Some trust Not much trust Don’t know
ABC 42% 42% 9% 6%
Channel 7 8% 53% 33% 6%
Channel 9 8% 54% 31% 6%
Channel 10 7% 55% 31% 6%
Sky News 12% 40% 17% 31%

42% say they have a lot of trust in the ABC news and current affairs and 42% have some trust. Only 9% have not much trust.

Levels of trust in the free-to-air commercial channels are similar – less than 10% have a lot of trust and over 30% say they have not much trust in them.

Sky News is trusted more than the other commercial channels – 12% say they have a lot of trust and only 17% have not much trust.

Highest levels of trust in the ABC are shown by men (47% a lot of trust), Greens voters (62%) and Labor voters (48%) and those on income over $1,600pw (49%). Comments »

Media usage

Mar 15, 2010

Q. How frequently do you read, listen to or watch the following?

  Daily Several times a week About once a week Less often Never Don’t know
Commercial TV news and current affairs 48% 27% 12% 8% 5% 1%
News and opinion in daily newspapers 26% 22% 24% 16% 11% 1%
Commercial radio news and current affairs 24% 22% 13% 20% 19% 1%
News and opinion websites 23% 22% 17% 19% 17% 2%
ABC TV news and current affairs 19% 21% 18% 23% 18% 1%
ABC radio news and current affairs 15% 13% 10% 28% 33% 2%
Commercial radio talkback programs 13% 12% 12% 26% 36% 1%
ABC radio talkback programs 8% 10% 10% 26% 45% 2%
Internet blogs 6% 9% 13% 29% 41% 3%

 Commercial TV news and current affairs was the most used news and opinion media (48% watch daily). 26% read newspapers daily, 24% commercial radio news and current affairs and 23% news and opinion websites.

 Newspapers tend to be read more by older people (38% of 65+ years read daily). 65% of those aged 55+ watch commercial TV news and current affairs daily. Internet news and opinion websites have similar patterns of usage across age groups but internet bogs are mostly used by those aged under 35 (10% daily) Comments »

Trust in media

Mar 15, 2010

Q. How much trust do you have in what you read or hear in the following media?

  A lot Some Not much None Don’t know/use
ABC TV news and current affairs 25% 45% 14% 3% 13%
ABC radio news and current affairs 20% 42% 15% 4% 19%
Commercial TV news and current affairs 9% 55% 26% 5% 5%
News and opinion in daily newspapers 9% 53% 26% 4% 7%
Commercial radio news and current affairs 7% 47% 29% 6% 10%
ABC radio talkback programs 6% 39% 24% 5% 25%
News and opinion websites 5% 44% 31% 6% 15%
Commercial radio talkback programs 3% 35% 32% 11% 19%
Internet blogs 2% 18% 40% 15% 25%

 ABC TV and radio news and current affairs were the most trusted media (25% and 20% respectively have a lot of trust).

 Commercial TV news and current affairs programs have the highest consumption, but only 9% say they have a lot of trust in them.

And although consumption of newspapers and internet news sites is very similar, newspapers are considered more trustworthy (62% compared to 49% have a lot/some trust in them). Comments »

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