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  • Aug, 2013

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    Involvement in election campaign

    Q. Over the last few weeks, which of the following types of involvement have you had in the Federal election campaign?

     

    Total

     

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Met one of my local candidates

    8%

    10%

    8%

    5%

    Received election leaflets in my letterbox

    55%

    57%

    56%

    66%

    Been door-knocked by a political party

    4%

    5%

    4%

    3%

    Been handed election materials in the street

    7%

    9%

    7%

    6%

    Had a phone call from a political party

    5%

    5%

    6%

    7%

    Been surveyed by phone or door-to-door (not online surveys)

    4%

    6%

    4%

    1%

    Seen TV advertising or heard radio advertising from political parties

    57%

    60%

    58%

    66%

    Watched interviews with politicians on TV or heard them on radio

    44%

    43%

    46%

    56%

    Read articles about the election in newspapers or magazines

    38%

    35%

    39%

    53%

    Been to a political meeting or event

    2%

    2%

    2%

    Seen election advertising on Youtube or Facebook

    8%

    11%

    6%

    12%

    Joined a Facebook group related to the election

    4%

    5%

    2%

    5%

    Done volunteer work for a candidate (e.g. letterboxing)

    1%

    1%

    1%

    1%

    None of these

    26%

    22%

    27%

    17%

    57% say they have seen TV or heard radio advertising from political parties, 55% have received election leaflets in their letterbox, 44% have watched or heard interviews with politicians on TV or radio and 38% have read articles about the election.

    Greens voters were more likely to watch or listen to interviews with politicians (56%) and read articles (53%).

    Older respondents tended to be more engaged with the election – of those aged 55+, 59% had watched or listened to interviews with politicians and 51% had read articles about the election.

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