Essential Report

Leader Attributes – Comparisons

Dec 2, 2014

 

 

Abbott

Shorten

 

Difference

Out of touch with ordinary people

66%

40%

+26

Arrogant

61%

35%

+26

Intolerant

53%

27%

+26

Narrow-minded

61%

36%

+25

Erratic

52%

30%

+22

Aggressive

49%

29%

+20

Superficial

54%

41%

+13

Good in a crisis

42%

38%

+4

More honest than most politicians

30%

29%

+1

Hard-working

62%

64%

-2

Visionary

27%

30%

-3

A capable leader

43%

46%

-3

Trustworthy

30%

34%

-4

Understands the problems facing Australia

40%

53%

-13

Intelligent

51%

66%

-15

Compared to Bill Shorten, Tony Abbott is much more likely to be considered out of touch with ordinary people (+26), arrogant (+26), intolerant (+26) and narrow minded (+25).

Bill Shorten is regarded by more respondents to be intelligent (-15) and understands the problems facing Australia (-13).

Leader Attributes – Tony Abbott

May 27, 2014

Q. Which of the following describe your opinion of the Prime Minister, Tony Abbott?

 

2 Sep 14

(as Opposition leader)

29 Oct 14

15 Apr

 

Total

27 May

Change

Out of touch with ordinary people

52%

51%

56%

67%

+11

Arrogant

52%

54%

58%

63%

+5

Narrow-minded

55%

54%

56%

61%

+5

Hard working

71%

67%

66%

57%

-9

Superficial

48%

49%

50%

57%

+7

Intolerant

47%

49%

47%

55%

+8

Intelligent

63%

62%

59%

52%

-7

Aggressive

47%

46%

45%

52%

+7

Erratic

43%

43%

43%

51%

+8

Understands the problems facing Australia

46%

51%

48%

42%

-5

A capable leader

46%

52%

50%

41%

-9

Good in a crisis

39%

45%

45%

35%

-10

Visionary

35%

33%

34%

31%

-3

More honest than most politicians

34%

39%

37%

30%

-7

Trustworthy

38%

40%

40%

29%

-11

Tony Abbott’s key attributes were out of touch with ordinary people (67%), arrogant (63%), narrow-minded (61%), hard working (57%) and superficial (57%).

Since April, the largest shifts have been for out of touch with ordinary people (+11), trustworthy (-11), good in a crisis (-10), hard working (-9) and a capable leader (-9).

Leader Attributes – Comparisons

Apr 15, 2014
 

Abbott

Shorten

 

Difference

Arrogant

58%

40%

+18

Narrow-minded

56%

39%

+17

Intolerant

47%

32%

+15

Aggressive

45%

31%

+14

Out of touch with ordinary people

56%

44%

+12

More honest than most politicians

37%

26%

+11

Good in a crisis

45%

36%

+9

A capable leader

50%

42%

+8

Trustworthy

40%

32%

+8

Superficial

50%

43%

+7

Erratic

43%

37%

+6

Hard-working

66%

60%

+6

Visionary

34%

28%

+6

Understands the problems facing Australia

48%

44%

+4

Intelligent

59%

63%

-4

Compared to Bill Shorten, Tony Abbott is much more likely to be considered arrogant (+18), narrow minded (+17), intolerant (+15), aggressive (+14), out of touch with ordinary people (+12) and more honest than most politicians (+11).

Bill Shorten is regarded by more slightly respondents to be intelligent (-4).

Note that Bill Shorten’s ratings are mostly lower than those of Tony Abbott on both positive and negative attributes – presumably because he is less well known.

Leader Attributes – Tony Abbott

Oct 29, 2013

Q. Which of the following describe your opinion of the Prime Minister, Tony Abbott?

 

2 Sep

(as Opposition leader)

 

Total

22 Oct

Change

Hard working

71%

67%

-4

Intelligent

63%

62%

-1

Narrow-minded

55%

54%

-1

Arrogant

52%

54%

+2

A capable leader

46%

52%

+6

Out of touch with ordinary people

52%

51%

-1

Understands the problems facing Australia

46%

51%

+5

Superficial

48%

49%

+1

Intolerant

47%

49%

+2

Aggressive

47%

46%

-1

Good in a crisis

39%

45%

+6

Erratic

43%

43%

Trustworthy

38%

40%

+2

More honest than most politicians

34%

39%

+5

Visionary

35%

33%

-2

Tony Abbott’s key attributes were hard working (67%), intelligent (62%), narrow-minded (54%), arrogant (54%) and a capable leader (52%).

Since September, the largest shifts have been for a capable leader (+6), good in a crisis (+6), understands the problems facing Australia (+5), more honest than most politicians (+5) and hard working (-4).

Leader Attributes – Comparisons

Oct 29, 2013
 

Abbott

Shorten

 

Difference

Narrow-minded

54%

31%

+23

Arrogant

54%

35%

+19

Intolerant

49%

30%

+19

Aggressive

46%

31%

+15

Erratic

43%

30%

+13

Superficial

49%

37%

+12

More honest than most politicians

39%

27%

+12

Out of touch with ordinary people

51%

42%

+9

Trustworthy

40%

34%

+6

Good in a crisis

45%

40%

+5

A capable leader

52%

49%

+3

Hard-working

67%

65%

+2

Understands the problems facing Australia

51%

50%

+1

Visionary

33%

33%

Intelligent

62%

69%

-7

Compared to Bill Shorten, Tony Abbott is much more likely to be considered narrow minded (+23), arrogant (+19), intolerant (+19), aggressive (+15) and erratic (+13).

Bill Shorten is regarded by more respondents to be intelligent (-7).

Note that Bill Shorten’s ratings are mostly lower than those of Tony Abbott on both positive and negative attributes – presumably because he is less well known.

Leader attributes – Kevin Rudd

Jul 8, 2013

Q. Which of the following describe your opinion of the Prime Minister, Kevin Rudd?

 

Julia Gillard

23 Jun 13

 

Kevin Rudd

8 Jul 13

Change

Intelligent

69%

77%

+8

Hard-working

71%

70%

-1

A capable leader

44%

58%

+14

Understands the problems facing Australia

42%

57%

+15

Good in a crisis

41%

53%

+12

Arrogant

48%

49%

+1

Erratic

47%

45%

-2

Superficial

49%

44%

-5

Aggressive

45%

43%

-2

Visionary

32%

43%

+11

Trustworthy

30%

42%

+12

More honest than most politicians

30%

41%

+11

Out of touch with ordinary people

57%

39%

-18

Intolerant

39%

37%

-2

Narrow-minded

46%

34%

-12

Kevin Rudd’s key attributes were intelligent (77%), hard-working (70%), a capable leader (58%), understands the problems facing Australia (57%) and good in a crisis (53%).

He was rated substantially higher than Julia Gillard in terms of understanding the problems facing Australia (+15%), a capable leader (+14%), good in a crisis (+12%) and trustworthy (+12%) and substantially lower on being out of touch with ordinary people (-18%).

Leader attributes – comparisons

Jul 8, 2013
 

Rudd

Abbott

 

Difference

Intelligent

77%

60%

+17

Visionary

43%

26%

+17

A capable leader

58%

42%

+16

Good in a crisis

53%

38%

+15

Understands the problems facing Australia

57%

45%

+12

More honest than most politicians

41%

30%

+11

Trustworthy

42%

32%

+10

Hard-working

70%

65%

+5

Erratic

45%

45%

Superficial

44%

47%

-3

Arrogant

49%

54%

-5

Aggressive

43%

50%

-7

Intolerant

37%

46%

-9

Out of touch with ordinary people

39%

50%

-11

Narrow-minded

34%

55%

-21

Compared to Tony Abbott, Kevin Rudd is much more likely to be considered intelligent (+17), visionary (+17), a capable leader (+16) and good in a crisis (+15).

Tony Abbott is regarded by more respondents to be narrow-minded (-21) and out of touch with ordinary people (-11).

Leader attributes – Tony Abbott

Apr 2, 2013

Q. Which of the following describe your opinion of the Opposition Leader, Tony Abbott?

5
Jul
10

4
Oct
10

7
Feb
11

27
Jun
11

2
Apr
12

17
Sept
12

14
Jan
13

2
Apr
13

Change

Hard-working

76%

78%

72%

75%

68%

67%

70%

70%

Intelligent

70%

71%

64%

61%

56%

62%

64%

63%

-1%

Arrogant

59%

60%

58%

60%

61%

63%

61%

56%

-5%

Narrow-minded

56%

53%

51%

54%

54%

59%

56%

53%

-3%

Out of touch with ordinary people

57%

53%

54%

57%

54%

57%

54%

52%

-2%

Understands the problems facing Australia

50%

53%

50%

48%

49%

43%

47%

49%

+2%

Superficial

45%

49%

49%

51%

48%

49%

+1%

Aggressive

59%

55%

49%

-6%

Intolerant

53%

49%

48%

-1%

A capable leader

47%

52%

48%

45%

41%

37%

43%

47%

+4%

Erratic

51%

51%

45%

-6%

Good in a crisis

40%

42%

41%

40%

36%

35%

39%

44%

+5%

Visionary

32%

31%

27%

27%

26%

29%

28%

37%

+9%

More honest than most politicians

33%

32%

31%

32%

30%

27%

29%

36%

+7%

Trustworthy

33%

35%

34%

32%

32%

30%

33%

36%

+3%

Tony Abbott’s key attributes were hard-working (70%), intelligent (63%), arrogant (56%), narrow-minded (53%) and out of touch with ordinary people (52%).

Since January the major shifts have been for visionary (+9%), more honest than most politicians (+7%), erratic (-6%), aggressive (-6%), arrogant (-5%) and good in a crisis (+5%).

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