Essential Report

Trust in Newspapers

Jun 25, 2012

Q. How much trust do you have in what you read in the following newspapers?

Total a lot/some

25 Jul 11

Total a lot/some

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

The Australian

69%

60%

15%

45%

23%

12%

6%

The Telegraph (NSW only)

52%

49%

10%

39%

30%

19%

3%

Sydney Morning Herald (NSW only)

74%

69%

19%

50%

22%

6%

4%

The Age (Victoria only)

79%

76%

20%

56%

18%

5%

1%

Herald Sun (Victoria only)

54%

51%

8%

43%

32%

15%

1%

Courier Mail (Queensland only)

65%

51%

6%

45%

28%

13%

7%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read the newspaper, 20% have a lot of trust in The Age and 19% have a lot of trust in the SMH. 15% of readers of The Australian have a lot of trust in the newspaper but only 10% have a lot of trust in The Telegraph and 8% in The Herald Sun.  49% have not much or no trust in The Telegraph and 47% have not much or no trust in The Herald Sun.

Overall, the most trusted newspapers were The Age (76% a lot/some trust) and the SMH (69%). The least trusted were The Telegraph (49% a lot/some trust), the HeraldSun (51%) and the Courier Mail (51%).

Since this question was asked last year, there have been significant declines in trust in the Courier Mail (down 14%) and The Australian (down 9%).

Liberal/National voters (70%) were more likely than Labor voters (48%) to have a lot or some trust in The Australian.

Pay to Access News Websites

Jun 25, 2012

Q. Some newspapers in Australia now require readers to take out a subscription to view all their articles online. This means, while some news and opinion articles are free, readers will have to pay to access all content. How likely would you be to pay a subscription to access news websites?

 

Total

7 Nov 11

Total

Aged

18-34

Aged

35-54

Aged 55+

Read The Aust

Read SMH

Read Tele

Read The Age

Read Herald Sun

Read Courier mail

Total likely

9%

13%

22%

11%

6%

25%

28%

18%

22%

10%

18%

Total not likely

88%

82%

71%

85%

93%

72%

69%

79%

76%

88%

81%

Very likely

2%

3%

5%

3%

1%

12%

7%

6%

5%

4%

5%

Somewhat likely

7%

10%

17%

8%

5%

13%

21%

12%

17%

6%

13%

Not very likely

18%

17%

16%

18%

17%

19%

18%

19%

21%

19%

13%

Not at all likely

70%

65%

55%

67%

76%

53%

51%

60%

55%

69%

68%

Don’t know

4%

5%

7%

5%

*

3%

3%

4%

2%

2%

2%

13% of respondents said they would be very or somewhat likely to pay to access news websites – up from 9% recorded in November last year.

Younger respondents were more likely to be willing to pay for access to news websites – 22% of those aged under 35.

Current readers most likely to pay for access were readers of the SMH (28%), The Australian (25%) and The Age (22%).

Only 10% of HeraldSun readers said they would be likely to pay for access.

Approval of Marine Reserves

Jun 25, 2012

Q. The Federal Government recently announced plans to protect large areas of Australia’s marine environment in a network of marine reserves. Do you approve or disapprove of these plans?

Total

 

Vote Labor

Vote Lib/Nat

Vote Greens

Total approve

70%

79%

62%

89%

Total disapprove

13%

8%

22%

1%

Strongly approve

35%

45%

23%

64%

Approve

35%

34%

39%

25%

Disapprove

9%

6%

15%

1%

Strongly disapprove

4%

2%

7%

Don’t know

16%

13%

16%

10%

70% approved of the Federal Government’s plans to protect large areas of Australia’s marine environment in a network of marine reserves and 13% disapproved.

Approval was similar across all demographic groups – no group recorded approval lower than 65%.

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