25 June 2012, 250612, australian media, Daily Telegraph, HeraldSun, media, news subscription, news websites, newscorp, online content, online news, Sydney Morning Herald, The Australian
Q. Some newspapers in Australia now require readers to take out a subscription to view all their articles online. This means, while some news and opinion articles are free, readers will have to pay to access all content. How likely would you be to pay a subscription to access news websites?
|
Total 7 Nov 11 |
Total |
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
Read The Aust |
Read SMH |
Read Tele |
Read The Age |
Read Herald Sun |
Read Courier mail |
|
| Total likely |
9% |
13% |
22% |
11% |
6% |
25% |
28% |
18% |
22% |
10% |
18% |
| Total not likely |
88% |
82% |
71% |
85% |
93% |
72% |
69% |
79% |
76% |
88% |
81% |
| Very likely |
2% |
3% |
5% |
3% |
1% |
12% |
7% |
6% |
5% |
4% |
5% |
| Somewhat likely |
7% |
10% |
17% |
8% |
5% |
13% |
21% |
12% |
17% |
6% |
13% |
| Not very likely |
18% |
17% |
16% |
18% |
17% |
19% |
18% |
19% |
21% |
19% |
13% |
| Not at all likely |
70% |
65% |
55% |
67% |
76% |
53% |
51% |
60% |
55% |
69% |
68% |
| Don’t know |
4% |
5% |
7% |
5% |
* |
3% |
3% |
4% |
2% |
2% |
2% |
13% of respondents said they would be very or somewhat likely to pay to access news websites – up from 9% recorded in November last year.
Younger respondents were more likely to be willing to pay for access to news websites – 22% of those aged under 35.
Current readers most likely to pay for access were readers of the SMH (28%), The Australian (25%) and The Age (22%).
Only 10% of HeraldSun readers said they would be likely to pay for access.